IDEAS home Printed from https://ideas.repec.org/a/aes/jetimm/v1y2023i4p27-37.html
   My bibliography  Save this article

Consumer Preferences for Internal Combustion Subcompact Sedan Cars in General Santos City, Philippines

Author

Listed:
  • Evann Keith TABASA

    (University of Mindanao)

  • Marvin CRUZ

    (University of Mindanao)

Abstract

The purpose of this research was to examine the preferences of consumers for subcompact sedan cars in General Santos City, Philippines. This research may provide the car industry significant information as to how consumers process their car buying decisions that will in turn help car manufacturers and car dealerships develop market-driven marketing and sales strategies and tactics. Conjoint experimental research design was used in this study. Primary data were gathered through the use of a survey essentially structured using the orthogonally designed subcompact sedan car profiles that were rated by a total of 455 valid respondents based on their level of preference. Conjoint analysis revealed that consumers in General Santos City most prefer a subcompact sedan car which Price is USD. 16,044.00 (β=0.037), which Engine is 1.5 Liter - 4 Cylinder - 106 HP (β=0.092), which Safety feature is 6-7 SRS Airbags+Speed Sensing Doorlocks (β=0.019), which Fuel Efficiency is More than 12 Kilometers/Liter - City Driving (β=0.145) and which Brand is Honda - City (β=0.400). In addition, consumers place Brand as the most important attribute of a subcompact sedan car with overall relative importance of 43.065%, followed by Engine (18.898%), Price (17.088%), Fuel Efficiency (15.603%) and Safety (5.345%). Overall, majority of the consumers in General Santos City may choose Toyota - Vios as their Subcompact Sedan Car. This study recommends for car manufacturers to further nurture their car brands through advertising and other forms of promotion as consumers have the propensity to choose and purchase a subcompact sedan car primarily because of its brand.

Suggested Citation

  • Evann Keith TABASA & Marvin CRUZ, 2023. "Consumer Preferences for Internal Combustion Subcompact Sedan Cars in General Santos City, Philippines," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(4), pages 27-37, December.
    • Handle: RePEc:aes:jetimm:v:1:y:2023:i:4:p:27-37
    as

    Download full text from publisher

    File URL: https://www.etimm.ase.ro/RePEc/aes/jetimm/2023/JETIMM_V04_2023_86.pdf
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Hunt Allcott & Christopher Knittel, 2019. "Are Consumers Poorly Informed about Fuel Economy? Evidence from Two Experiments," American Economic Journal: Economic Policy, American Economic Association, vol. 11(1), pages 1-37, February.
    2. U. Umesh & Sanjay Mishra, 1990. "A Monte Carlo investigation of conjoint analysis index-of-fit: Goodness of fit, significance and power," Psychometrika, Springer;The Psychometric Society, vol. 55(1), pages 33-44, March.
    3. Green, Paul E & Srinivasan, V, 1978. "Conjoint Analysis in Consumer Research: Issues and Outlook," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 5(2), pages 103-123, Se.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Teichert, Thorsten Andreas, 1997. "A model of ranked conjoint-data and implications for evaluation," Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel 461, Christian-Albrechts-Universität zu Kiel, Institut für Betriebswirtschaftslehre.
    2. Claudia Villosio, 2010. "What makes a good candidate? The preferences of HR Managers about new graduated job-seekers," Giornale degli Economisti, GDE (Giornale degli Economisti e Annali di Economia), Bocconi University, vol. 69(3), pages 97-118, December.
    3. John R. Hauser & Steven M. Shugan, 2008. "Defensive Marketing Strategies," Marketing Science, INFORMS, vol. 27(1), pages 88-110, 01-02.
    4. Winfried Steiner & Harald Hruschka, 2002. "A Probabilistic One-Step Approach to the Optimal Product Line Design Problem Using Conjoint and Cost Data," Review of Marketing Science Working Papers 1-4-1003, Berkeley Electronic Press.
    5. Kieran O’Connor & Glenn R Carroll & Balázs Kovács, 2017. "Disambiguating authenticity: Interpretations of value and appeal," PLOS ONE, Public Library of Science, vol. 12(6), pages 1-22, June.
    6. Georg Wübker & Jens Baumgarten, 2004. "Der Markenwert von Banken — Messung komplexer Sachverhalte mit modernen Verfahren," Schmalenbach Journal of Business Research, Springer, vol. 56(6), pages 577-592, September.
    7. Ada Ferrer-i-Carbonell & Bernard M.S. Van Praag & Ioannis Theodossiou, 2011. "Vignette Equivalence and Response Consistency; The Case of Job Satisfaction," Tinbergen Institute Discussion Papers 11-167/3, Tinbergen Institute.
    8. Ohlwein, Martin, 2022. "Same but different - The effect of the unit of measure on the valuation of a unit price," Journal of Retailing and Consumer Services, Elsevier, vol. 66(C).
    9. Nair, Suresh K. & Tarasewich, Peter, 2003. "A model and solution method for multi-period sales promotion design," European Journal of Operational Research, Elsevier, vol. 150(3), pages 672-687, November.
    10. Mueller, Milton L. & Park, Yuri & Lee, Jongsu & Kim, Tai-Yoo, 2006. "Digital identity: How users value the attributes of online identifiers," Information Economics and Policy, Elsevier, vol. 18(4), pages 405-422, November.
    11. Merja Halme & Kari Linden & Kimmo Kääriä, 2009. "Patients’ Preferences for Generic and Branded Over-the-Counter Medicines," The Patient: Patient-Centered Outcomes Research, Springer;International Academy of Health Preference Research, vol. 2(4), pages 243-255, December.
    12. Filistrucchi, L. & Geradin, D.A.A.G. & van Damme, E.E.C., 2012. "Identifying Two-Sided Markets," Discussion Paper 2012-008, Tilburg University, Tilburg Law and Economic Center.
    13. Marangon, Francesco & Troiano, Stefania & Tempesta, Tiziano & Vecchiato, Daniel, 2013. "Consumer Behaviour in Rural Tourism. Conjoint analysis of Choice Attributes in the Italian-Slovenian cross-boundary area," Politica Agricola Internazionale - International Agricultural Policy, Edizioni L'Informatore Agrario, vol. 2013(3), September.
    14. Jinsung Kim & Minseok Kim & Sehyeuk Im & Donghyun Choi, 2021. "Competitiveness of E Commerce Firms through ESG Logistics," Sustainability, MDPI, vol. 13(20), pages 1-15, October.
    15. Tor Eriksson & Nicolai Kristensen, 2014. "Wages or Fringes? Some Evidence on Trade-Offs and Sorting," Journal of Labor Economics, University of Chicago Press, vol. 32(4), pages 899-928.
    16. Manalo, Alberto B., 1990. "Assessing The Importance Of Apple Attributes: An Agricultural Application Of Conjoint Analysis," Northeastern Journal of Agricultural and Resource Economics, Northeastern Agricultural and Resource Economics Association, vol. 19(2), pages 1-7, October.
    17. Petty, Jeffrey S. & Gruber, Marc, 2011. ""In pursuit of the real deal": A longitudinal study of VC decision making," Journal of Business Venturing, Elsevier, vol. 26(2), pages 172-188, March.
    18. Dufhues, T. & Buchenrieder, G., 2004. "Der Beitrag der Conjoint Analyse zur nachfrageorintierten Entwicklung des ländlichen Finanzsektors in Vietnam," Proceedings “Schriften der Gesellschaft für Wirtschafts- und Sozialwissenschaften des Landbaues e.V.”, German Association of Agricultural Economists (GEWISOLA), vol. 39.
    19. M. del Mar Solà & A. de Ayala & I. Galarraga, 2021. "The Effect of Providing Monetary Information on Energy Savings for Household Appliances: A Field Trial in Spain," Journal of Consumer Policy, Springer, vol. 44(2), pages 279-310, June.
    20. Lang, Ghislaine & Farsi, Mehdi & Lanz, Bruno & Weber, Sylvain, 2021. "Energy efficiency and heating technology investments: Manipulating financial information in a discrete choice experiment," Resource and Energy Economics, Elsevier, vol. 64(C).

    More about this item

    Keywords

    Subcompact sedan cars; preferences; conjoint analysis; simulated market shares.;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:aes:jetimm:v:1:y:2023:i:4:p:27-37. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Lucian Onisor (email available below). General contact details of provider: https://edirc.repec.org/data/aseeero.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.