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Competitiveness of E Commerce Firms through ESG Logistics

Author

Listed:
  • Jinsung Kim

    (School of Air Transportation and Logistics, Korea Aerospace University, Goyang, Gyeonggi 10540, Korea)

  • Minseok Kim

    (School of Air Transportation and Logistics, Korea Aerospace University, Goyang, Gyeonggi 10540, Korea)

  • Sehyeuk Im

    (School of Air Transportation and Logistics, Korea Aerospace University, Goyang, Gyeonggi 10540, Korea)

  • Donghyun Choi

    (School of Air Transportation and Logistics, Korea Aerospace University, Goyang, Gyeonggi 10540, Korea)

Abstract

Rapid growth in the e-commerce market, caused by COVID-19, has led to fierce competition. The intense competition in e-commerce market triggers firms to strengthen their competitiveness by providing logistics services. Furthermore, as sustainability becomes important in consumers’ choices of products or services, e-commerce companies’ environmental, social, and governance (ESG) activities are becoming important. Therefore, our purpose of study is to examine the attributes of e-commerce’s competitiveness in the perspective of ESG in the logistics service and to suggest differentiation strategies. We analyzed the importance of each ESG attribute in the logistics through a conjoint analysis. As a result, we found that e-commerce consumers value ESG activities in the order of distribution in the social (9.866%), partnership in the governance (9.637%), operation of distribution center in the social (8.570%), packaging in the environmental (8.320%), operation of distribution center in the environmental (8.262%), purchasing in the social (8.200%), and distribution in the environmental (7.153%). Accordingly, we suggested ESG strategies such as win-win cooperation, opening information on the working environment in delivery and distribution centers, development of a shared logistics platform, preventing COVID-19, and raising consumers’ awareness of eco-friendly delivery.

Suggested Citation

  • Jinsung Kim & Minseok Kim & Sehyeuk Im & Donghyun Choi, 2021. "Competitiveness of E Commerce Firms through ESG Logistics," Sustainability, MDPI, vol. 13(20), pages 1-15, October.
    • Handle: RePEc:gam:jsusta:v:13:y:2021:i:20:p:11548-:d:659975
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    References listed on IDEAS

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    Cited by:

    1. Sungyong Choi, 2023. "Special Issue on Advances in Operations and Supply Chain Management with Sustainability Considerations," Sustainability, MDPI, vol. 15(6), pages 1-4, March.
    2. Yao Li & Yugang He & Renhong Wu, 2023. "Traversing the Macroeconomic Terrain: An Exploration of South Korea’s Economic Responsiveness to Cross-Border E-Commerce Production Technology Alterations in the Global Arena," Sustainability, MDPI, vol. 15(15), pages 1-20, July.

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