Consumers` perception on the use of innovative technologies in creating store atmosphere
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References listed on IDEAS
- Oh, Hyunjoo & Petrie, Jenny, 2012. "How do storefront window displays influence entering decisions of clothing stores?," Journal of Retailing and Consumer Services, Elsevier, vol. 19(1), pages 27-35.
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- Kumar, Archana & Kim, Youn-Kyung, 2014. "The store-as-a-brand strategy: The effect of store environment on customer responses," Journal of Retailing and Consumer Services, Elsevier, vol. 21(5), pages 685-695.
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More about this item
Keywords
atmosphere in the store; innovative technologies; purchasing behaviour; consumer perception; show store; image of the store;All these keywords.
JEL classification:
- C13 - Mathematical and Quantitative Methods - - Econometric and Statistical Methods and Methodology: General - - - Estimation: General
- M21 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics - - - Business Economics
- M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
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