Retailer processes centred on the food market as the main determinate of business models in the context of retail size
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DOI: 10.1016/j.jretconser.2024.103937
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More about this item
Keywords
Business model; Retail; Processes in the retail unit; Geomarketing; Innovation; Digitalisation;All these keywords.
JEL classification:
- M21 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics - - - Business Economics
- L20 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - General
- M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
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