IDEAS home Printed from https://ideas.repec.org/a/eco/journ3/2014-01-10.html
   My bibliography  Save this article

Shopper Marketing: A Literature Review

Author

Listed:
  • Paulo Silveira

    (College of Business Administration (Department of Marketing and Logistics), Setúbal Polytechnic, Setúbal, Portugal.)

  • Cristina Marreiros

    (Center for Advanced Studies in Management and Economics (CEFAGE), Universidade de Évora, Évora, Portugal.)

Abstract

Shopper marketing is a recent concept and it has been gaining importance and attention among managers and researchers. Due to its youth and increasing relevance, the purpose of this paper is to analyze, categorize, compile and analyze the existing knowledge concerning shopper marketing. The main finding of this paper is that the literature on shopper marketing is complementary and coherent, and also raises several research and managerial challenges. Besides that, there is a structural common trace on the literature, recognizing that shoppers are citizens with specific needs beyond consumption, which should be effectively analyzed and satisfied, adopting a shopper marketing approach. The main contributions provided are the compilation of shopper marketing literature, its analysis and the identification of major issues and directions for future research.

Suggested Citation

  • Paulo Silveira & Cristina Marreiros, 2014. "Shopper Marketing: A Literature Review," International Review of Management and Marketing, Econjournals, vol. 4(1), pages 90-97.
    • Handle: RePEc:eco:journ3:2014-01-10
    as

    Download full text from publisher

    File URL: http://www.econjournals.com/index.php/irmm/article/download/623/pdf
    Download Restriction: no
    File URL: http://www.econjournals.com/index.php/irmm/article/view/623/pdf
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Arne Dulsrud & Eivind Jacobsen, 2009. "In-store Marketing as a Mode of Discipline," Journal of Consumer Policy, Springer, vol. 32(3), pages 203-218, September.
    2. Shankar, Venkatesh & Inman, J. Jeffrey & Mantrala, Murali & Kelley, Eileen & Rizley, Ross, 2011. "Innovations in Shopper Marketing: Current Insights and Future Research Issues," Journal of Retailing, Elsevier, vol. 87(S1), pages 29-42.
    3. Dellaert, Benedict G.C. & Arentze, Theo A. & Timmermans, Harry J.P., 2008. "Shopping context and consumers’ mental representation of complex shopping trip decision problems," Journal of Retailing, Elsevier, vol. 84(2), pages 219-232.
    4. Turley, L. W. & Milliman, Ronald E., 2000. "Atmospheric Effects on Shopping Behavior: A Review of the Experimental Evidence," Journal of Business Research, Elsevier, vol. 49(2), pages 193-211, August.
    5. Randolph E. Bucklin & James M. Lattin, 1991. "A Two-State Model of Purchase Incidence and Brand Choice," Marketing Science, INFORMS, vol. 10(1), pages 24-39.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Bellini, Silvia & Cardinali, Maria Grazia & Grandi, Benedetta, 2017. "A structural equation model of impulse buying behaviour in grocery retailing," Journal of Retailing and Consumer Services, Elsevier, vol. 36(C), pages 164-171.
    2. Jennifer L. Harris & Victoria Webb & Shane J. Sacco & Jennifer L. Pomeranz, 2020. "Marketing to Children in Supermarkets: An Opportunity for Public Policy to Improve Children’s Diets," IJERPH, MDPI, vol. 17(4), pages 1-20, February.
    3. Reinares-Lara, Pedro & Martín-Santana, Josefa D., 2019. "Managing point of purchase advertising: Effectiveness in terms of recall and recognition," Journal of Retailing and Consumer Services, Elsevier, vol. 49(C), pages 289-296.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Silvia Bellini & Maria Grazia Cardinali & Benedetta Grandi, 2016. "Does Shopping Preparation influence Consumer Buying Decisions?," International Business Research, Canadian Center of Science and Education, vol. 9(10), pages 201-211, October.
    2. Mowrey, Corinne H. & Parikh, Pratik J. & Gue, Kevin R., 2018. "A model to optimize rack layout in a retail store," European Journal of Operational Research, Elsevier, vol. 271(3), pages 1100-1112.
    3. Monika Matušovičová & Martin Kuchta & Monika Stanková, 2022. "Improvement in Customer Experience Through the Creation of Virtual Brand Communities," Tržište/Market, Faculty of Economics and Business, University of Zagreb, vol. 34(1), pages 79-92.
    4. Bellini, Silvia & Cardinali, Maria Grazia & Grandi, Benedetta, 2017. "A structural equation model of impulse buying behaviour in grocery retailing," Journal of Retailing and Consumer Services, Elsevier, vol. 36(C), pages 164-171.
    5. Michael R. Sciandra & J. Jeffrey Inman & Andrew T. Stephen, 2019. "Smart phones, bad calls? The influence of consumer mobile phone use, distraction, and phone dependence on adherence to shopping plans," Journal of the Academy of Marketing Science, Springer, vol. 47(4), pages 574-594, July.
    6. Torik Holmes & Josi Fernandes & Teea Palo, 2021. "‘Spatio-market practices’: conceptualising the always spatial dimensions of market making practices," AMS Review, Springer;Academy of Marketing Science, vol. 11(3), pages 316-335, December.
    7. Mirela Octavia Sirbu & Andreea Simona Saseanu & Simona Ioana Ghita, 2015. "Consumers` perception on the use of innovative technologies in creating store atmosphere," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 17(39), pages 567-567, May.
    8. Poncin, Ingrid & Ben Mimoun, Mohamed Slim, 2014. "The impact of “e-atmospherics†on physical stores," Journal of Retailing and Consumer Services, Elsevier, vol. 21(5), pages 851-859.
    9. Hess, Nicole J. & Kelley, Corinne M. & Scott, Maura L. & Mende, Martin & Schumann, Jan H., 2020. "Getting Personal in Public!? How Consumers Respond to Public Personalized Advertising in Retail Stores," Journal of Retailing, Elsevier, vol. 96(3), pages 344-361.
    10. Holmqvist, Jonas & Lunardo, Renaud, 2015. "The impact of an exciting store environment on consumer pleasure and shopping intentions," International Journal of Research in Marketing, Elsevier, vol. 32(1), pages 117-119.
    11. Sangeeta Peter & Victor Anandkumar, 2016. "Deconstructing the shopping experience of tourists to the Dubai Shopping Festival," Cogent Business & Management, Taylor & Francis Journals, vol. 3(1), pages 1199109-119, December.
    12. Lionel Nicod & Sylvie Llosa, 2018. "How should customers be trained in their role as coproducers? The influence of training and its characteristics on the benefits of coproduction," Post-Print hal-03513344, HAL.
    13. Maggioni, Isabella & Sands, Sean & Kachouie, Reza & Tsarenko, Yelena, 2019. "Shopping for well-being: The role of consumer decision-making styles," Journal of Business Research, Elsevier, vol. 105(C), pages 21-32.
    14. Richards, Timothy J. & Patterson, Paul M., 1999. "The Impact Of Promotion And Advertising On Choice Of Fruit Category And Apple Variety: A Latent-Class Approach," 1999 Annual meeting, August 8-11, Nashville, TN 21627, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
    15. Willems, Kim & Smolders, Annelien & Brengman, Malaika & Luyten, Kris & Schöning, Johannes, 2017. "The path-to-purchase is paved with digital opportunities: An inventory of shopper-oriented retail technologies," Technological Forecasting and Social Change, Elsevier, vol. 124(C), pages 228-242.
    16. Ainsworth, Jeremy & Foster, Jamye, 2017. "Comfort in brick and mortar shopping experiences: Examining antecedents and consequences of comfortable retail experiences," Journal of Retailing and Consumer Services, Elsevier, vol. 35(C), pages 27-35.
    17. Ravi Bapna & Paulo Goes & Alok Gupta, 2003. "Analysis and Design of Business-to-Consumer Online Auctions," Management Science, INFORMS, vol. 49(1), pages 85-101, January.
    18. Song, Hanqun & Yang, Huijun & Ma, Emily, 2022. "Restaurants’ outdoor signs say more than you think: An enquiry from a linguistic landscape perspective," Journal of Retailing and Consumer Services, Elsevier, vol. 68(C).
    19. Theo A. Arentze & Benedict G. C. Dellaert & Caspar G. Chorus, 2015. "Incorporating Mental Representations in Discrete Choice Models of Travel Behavior: Modeling Approach and Empirical Application," Transportation Science, INFORMS, vol. 49(3), pages 577-590, August.
    20. Errajaa, Karim & Legohérel, Patrick & Daucé, Bruno, 2018. "Immersion and emotional reactions to the ambiance of a multiservice space: The role of perceived congruence between odor and brand image," Journal of Retailing and Consumer Services, Elsevier, vol. 40(C), pages 100-108.

    More about this item

    Keywords

    shopper marketing; in-store marketing; literature review;
    All these keywords.

    JEL classification:

    • M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eco:journ3:2014-01-10. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Ilhan Ozturk (email available below). General contact details of provider: http://www.econjournals.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.