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How luxury retail will change forever – The role of atmospherics in the digital era

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  • Klaus, Philipp ‘Phil’

Abstract

This article expands the seminal works of Jean-Charles Chebat on retail atmospherics to propose an alternative perspective on consumer behavior in a multi-channel luxury retail context. Building upon Klaus's (2020) work exploring the drivers for online luxury consumption, the research highlights which aspects of retail atmospherics are influencing the overall luxury retail customer experience. We discuss the implications this has for luxury retail management in detail and propose a complementary view on how the luxury CX will drive a distinct luxury retail design.

Suggested Citation

  • Klaus, Philipp ‘Phil’, 2022. "How luxury retail will change forever – The role of atmospherics in the digital era," Journal of Retailing and Consumer Services, Elsevier, vol. 68(C).
    • Handle: RePEc:eee:joreco:v:68:y:2022:i:c:s0969698922001503
    DOI: 10.1016/j.jretconser.2022.103057
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