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Examining the Effectiveness of Government Policy for Retail Districts: Evidence from Korea

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  • Woohyoung Kim

    (Graduate School of Technology Management, Kyunghee University, Yongin, Gyeonggi-do 17104, Korea)

  • Alan Hallsworth

    (Marketing and Sales, Portsmouth Business School, University of Portsmouth, Portsmouth PO1 3DE, UK)

  • Hyun Kim

    (Small Enterprise and Market Service, Daejeon 34917, Korea)

Abstract

This paper seeks to measure the effects of policy on the self-employed conducting business in traditional retail districts. To verify policy we performed a practical analysis utilizing the multinomial logit model on the relationship between consumption behaviors and the attendant satisfaction level of consumers in the urban commercial districts. We first identified traditional retail districts that had received government policy support and those that had not. We then visited these districts to survey the satisfaction levels of customers. In total, 400 people were surveyed for this study. The results show that political support for the self-employed who conduct business inside the traditional retail districts has a partial effect. Especially, for the policy beneficiaries, the customer’s satisfaction level in specific political support has a very important meaning. The study analyzed the factors necessary for the continuous growth of traditional retail districts, considering consumption behaviors and shop selection attributes. We argue that government support can help sustain regional commercial districts and the individual self-employed through consumer behavior and the magnification of satisfaction levels.

Suggested Citation

  • Woohyoung Kim & Alan Hallsworth & Hyun Kim, 2018. "Examining the Effectiveness of Government Policy for Retail Districts: Evidence from Korea," Sustainability, MDPI, vol. 10(5), pages 1-15, May.
    • Handle: RePEc:gam:jsusta:v:10:y:2018:i:5:p:1558-:d:146236
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    2. Fabien Eymas & Faouzi Bensebaa, 2021. "Competitive strategies of small independent retailers," Post-Print hal-03179166, HAL.
    3. Kim Woohyoung & Hyun Kim & Jinsoo Hwang, 2020. "Transnational Corporation’s Failure in China: Focus on Tesco," Sustainability, MDPI, vol. 12(17), pages 1-11, September.
    4. Shin, Sanghyup & Kim, Hyun & Kim, Woohyoung, 2020. "Transnational corporations’ localization strategies via retail attributes: Focus on Chinese market," Journal of Retailing and Consumer Services, Elsevier, vol. 55(C).

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