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Identifying and examining the role of pop-up store design: A mixed-methods study

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  • Ye, Yuchen
  • Yang, Yikai
  • Huang, Qi

Abstract

Pop-up store design has become critical in achieving marketing-motivated and sales-motivated goals. Nevertheless, a lack of holistic and systematic research on pop-up store design prevents retailers from evaluating and leveraging the value of design. This paper uses a mixed-methods investigation combining qualitative and quantitative approaches to classify the pop-up store design factors and examine their effects on consumer behavior. The results suggest that three dimensions of pop-up store design, namely sign, style, and layout elements, positively affect brand attitude and purchase intention through the mediating effect of store image. This research offers theoretical and managerial implications for pop-up retailing.

Suggested Citation

  • Ye, Yuchen & Yang, Yikai & Huang, Qi, 2023. "Identifying and examining the role of pop-up store design: A mixed-methods study," Journal of Retailing and Consumer Services, Elsevier, vol. 75(C).
    • Handle: RePEc:eee:joreco:v:75:y:2023:i:c:s0969698923002503
    DOI: 10.1016/j.jretconser.2023.103503
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