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A common assumption in product value literature is that authenticity is what contemporary consumers value the most. However, as this paper illustrates, the meaning of authenticity is unclear, and the term appears foreign to product development practitioners. The purpose of this paper is to explore in what ways product development professionals talk about product value in general and how this relates to authenticity. The analysis of the interviews reveals that product developers must embrace authenticity as a holistic framework if the phenomenon is to be constructive for companies within the product development industry. In line with the concept of authenticity as a multi-dimensional framework, this paper suggests that authenticity does not solely result from certain intrinsic tangible or intangible product characteristics, and that commercially strong products and brands do not automatically become “authentic”. The contribution of this paper to the product development fi eld is a framework for a multidimensional construct of authenticity, and an account of what representatives within selected companies talk about when asked about how they create consumer value, and how they contribute to valuable consumer experiences. The fi ndings are analysed and discussed in the context of literature on product development, brand management and marketing management

Author

Listed:
  • Per Kristav

    (Department of Design Sciences, Faculty of Engineering, Lund University)

  • Izabelle Bäckström

    (Department of Design Sciences, Faculty of Engineering, Lund University)

  • Axel Nordin

    (Department of Design Sciences, Faculty of Engineering, Lund University)

  • Anders Warell

    (Department of Design Sciences, Faculty of Engineering, Lund University)

  • Olaf Diegel

    (Department of Design Sciences, Faculty of Engineering, Lund University)

Abstract

No abstract is available for this item.

Suggested Citation

  • Per Kristav & Izabelle Bäckström & Axel Nordin & Anders Warell & Olaf Diegel, 2018. "A common assumption in product value literature is that authenticity is what contemporary consumers value the most. However, as this paper illustrates, the meaning of authenticity is unclear, and the ," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, vol. 2(8), pages 46-65.
    • Handle: RePEc:sgm:jmcbem:v:2:i:8:y:2018:p:46-65
    as

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    References listed on IDEAS

    as
    1. Michael B. Beverland, 2005. "Crafting Brand Authenticity: The Case of Luxury Wines," Journal of Management Studies, Wiley Blackwell, vol. 42(5), pages 1003-1029, July.
    2. Michael Beverland, 2009. "Building Brand Authenticity," Palgrave Macmillan Books, Palgrave Macmillan, number 978-0-230-25080-2, December.
    3. Napoli, Julie & Dickinson, Sonia J. & Beverland, Michael B. & Farrelly, Francis, 2014. "Measuring consumer-based brand authenticity," Journal of Business Research, Elsevier, vol. 67(6), pages 1090-1098.
    4. Per Kristav, 2016. "Defining authenticity in product design," International Journal of Product Development, Inderscience Enterprises Ltd, vol. 21(2/3), pages 117-143.
    5. Per Kristav & Anders Warell & Lena Sperling, 2012. "Remote assessment of intangible product experiences - challenges and implications," International Journal of Product Development, Inderscience Enterprises Ltd, vol. 16(3/4), pages 243-262.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    brand value; product value; product authenticity; brand authenticity; authentic design; consumer value;
    All these keywords.

    JEL classification:

    • D47 - Microeconomics - - Market Structure, Pricing, and Design - - - Market Design
    • M11 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Production Management
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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