The Environmentalist Movement in the World and Environmental Studies in the Marketing Literature
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- Veysel Yilmaz & Talha Arslan, 2011. "Examining The University Students' Environmental Protection Commitments And Environment-Friendly Consumption Behaviors," Anadolu University Journal of Social Sciences, Anadolu University, vol. 11(3), pages 1-10, September.
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- Peattie, Ken & Peattie, Sue, 2009. "Social marketing: A pathway to consumption reduction?," Journal of Business Research, Elsevier, vol. 62(2), pages 260-268, February.
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More about this item
Keywords
environmental studies; green marketing; sustainability; green consumption;All these keywords.
JEL classification:
- M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General
- M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
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