Is Your Purchase Intention Influenced by Irrational Factors?An Investigation of Fashion Industry
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- Lovemore Chikazhe & cmakanyeza@unam.na, 2022. "Self-Perceived Job Performance as a Mediator of the Effects of Academic Satisfaction and Quality on Loyalty," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, vol. 2(15), pages 37-52.
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More about this item
Keywords
Irrational factors; purchase intention; fashion industry; SEM;All these keywords.
JEL classification:
- D1 - Microeconomics - - Household Behavior
- M1 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration
- M3 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising
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