Femvertising and Its Perception by Polish Female Consumers
Author
Abstract
Suggested Citation
Download full text from publisher
References listed on IDEAS
- Mamuric, Nikki, 2019. "Femvertising: Advertising taking social responsibility to sell brands," Journal of Brand Strategy, Henry Stewart Publications, vol. 7(4), pages 318-325, March.
- Chyong-Ling Lin & Jin-Tsann Yeh, 2009. "Comparing Society’s Awareness of Women: Media-Portrayed Idealized Images and Physical Attractiveness," Journal of Business Ethics, Springer, vol. 90(1), pages 61-79, November.
Most related items
These are the items that most often cite the same works as this one and are cited by the same works as this one.- Ki, Chung-Wha (Chloe) & Cuevas, Leslie M. & Chong, Sze Man & Lim, Heejin, 2020. "Influencer marketing: Social media influencers as human brands attaching to followers and yielding positive marketing results by fulfilling needs," Journal of Retailing and Consumer Services, Elsevier, vol. 55(C).
- Zhu, Xiajing & Teng, Lefa & Foti, Lianne & Yuan, Yige, 2019. "Using self-congruence theory to explain the interaction effects of brand type and celebrity type on consumer attitude formation," Journal of Business Research, Elsevier, vol. 103(C), pages 301-309.
- Chyong-ling Lin & Jin-Tsann Yeh, 2013. "Modeling religious involvement: a qualitative integration based on female role visualization consumption," Quality & Quantity: International Journal of Methodology, Springer, vol. 47(1), pages 561-566, January.
- Sylvie Borau & Jean-François Bonnefon, 2019.
"The Imaginary Intrasexual Competition: Advertisements Featuring Provocative Female Models Trigger Women to Engage in Indirect Aggression,"
Journal of Business Ethics, Springer, vol. 157(1), pages 45-63, June.
- Sylvie Borau & Jean-François Bonnefon, 2017. "The Imaginary Intrasexual Competition: Advertisements Featuring Provocative Female Models Trigger Women to Engage in Indirect Aggression," Post-Print halshs-01698409, HAL.
- Sylvie Borau & Marcelo Vinhal Nepomuceno, 2019. "The Self-Deceived Consumer: Women’s Emotional and Attitudinal Reactions to the Airbrushed Thin Ideal in the Absence Versus Presence of Disclaimers," Journal of Business Ethics, Springer, vol. 154(2), pages 325-340, January.
- Pecot, Fabien & Celhay, Franck & Kacha, Mathieu & Lombard, Gautier, 2022. "Expressions of the past: A practice-based approach of brand longevity visual translation in advertising," Journal of Business Research, Elsevier, vol. 150(C), pages 121-133.
More about this item
Keywords
advertising; femvertising; feminism; ambivalent sexism;All these keywords.
JEL classification:
- M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
- M37 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Advertising
Statistics
Access and download statisticsCorrections
All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:sgm:jmcbem:v:1:i:12:y:2021:p:55-69. See general information about how to correct material in RePEc.
If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.
If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .
If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: the person in charge (email available below). General contact details of provider: https://edirc.repec.org/data/somuwpl.html .
Please note that corrections may take a couple of weeks to filter through the various RePEc services.