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Content
September 2012, Volume 2, Issue 3
- 34-39 Management In The Romanian Companies And The Issues That Call For Its Modernization
by BARAGAN, Laura-Georgeta
- 40-44 The Buying Behavior Of Organizations
by BARAGAN, Laura-Georgeta
- 45-50 Internal Communication - A Prerequisite For Organizational Effectiveness
by DUMITRU, Nicoleta Rossela & STOICA, Ivona
- 51-55 The Role Of Strategy In The New Organizational Context
by CRUCERU, Anca
- 56-62 Modern Management Tools Adaptable Within Boundary Crisis Of The Public Sector
by COSERIN, Florinel & COSERIN, Ioana  Daniela & CRUCERU, Victor
- 63-69 Emphasizing Managerial Viability Of The Economic Forces Concentration Held By The Acquiring And The Acquired Company Within The Merger Process
by BURLACU, Natalia & CRINTEA, Mariana
- 70-76 Resizing Employability Throughout Vocational Education And Training Promotion
by PYZIAK, Pawel & MIRONESCU, Alexandra & STEPIEN, Sebastian
- 77-83 Complex Seaports Managerial Emphasis Within The Environmental Security And Safety Context
by COSERIN, Florinel & COSERIN, Paul
- 84-91 Working Paper Upon Competitive Business Risk Review- Human Capital Outcast
by STEPIEN, Sebastian & MIRONESCU, Alexandra & MARCZAK, Lukasz
June 2012, Volume 2, Issue 2
- 04-06 Editorial: In a time of deepening crisis, remaining in the game for customers thanks to the relationship culture necessary to the resilient organization
by PURCAREA, Theodor Valentin
- 07-18 Management And Trust During The Global Economic Crisis: The Case Of Serbia
by ZARIC, Sinisa & BABIC, Vojislav
- 19-28 Some Aspects Concerning Small And Medium Enterprises Growth And New Technologies Implementation
by DALOTA, Marius Dan & MATEI, Roxana
- 29-40 Identifying Marketing Approaches Used In The Romanian Mandatory Car Insurance Market - A Marketing Research -
by EDU, Tudor & NEGRICEA, Costel
- 41-49 Consideration Regarding The Effect Of Inovation And Integrated Use Of Technologies And Techniques For Small And Medium Romanian Enterprises Based On Knowledge
by ENUSI, Mariana & HARNAGEA, Cristina
- 50-58 Social Cohesion Through Lifelong Learning At European Level
by POPESCU, Leonica & POPESCU, Alina Irina
- 59-64 Higher Education Student Choice Influencing Factors
by AVRAM, Emanuela Maria
- 65-70 Advertising Through Television
by BUDACIA, Andreea
- 71-75 The Focus Of Companies On Clients A Major Trend In The Current Business Environment
by SOCA, Diana
- 76-82 Negotiation The Core Of Sales Activity
by VALCEANU, Gabriela
- 83-89 Food Responsibility - A National Challenge. Case Study - Implementation Of A Social Campaign In Bucharest Schools
by STOICA, Ivona & DUMITRU, Nicoleta Rossela
May 2012, Volume 2, Issue 1
- 04-05 Editorial: Managing change by changing management: Facing the challenge of making management more adaptable, innovative, inspiring, and accountable
by PURCAREA, Theodor Purcarea
- 06-11 Considerations Concerning Implementation Of Knowledge Management In Small And Medium Enterprises
by DALOTA, Marius Dan
- 12-15 He Scientific Content Of Management Marketing And Marketing Management
by PAPUC, Mihai & SMEDESCU, Ion
- 16-18 Laudatio
by ROSCA, Constantin
- 19-24 Working Paper Regarding The Vitality Of Work System Improvement During The Post Merger Integration Of Resources
by MIRONESCU, Alexandra & BURLACU, Natalia & CRINTEA, Mariana
- 25-33 Rethinking The Prevention Innovation In The Hispanic Culture
by MOLDOVAN, Mihaela
- 34-39 Working Paper Regarding The Human Oriented Post- Merger Strategies In Terms Of Csr
by MIRONESCU, Alexandra & RUSNAC, Svetlana & MICU, Marieta & CRINTEA, Mariana
- 40-45 A Brief Analysis On The Development Of Small And Medium Enterprises
by MATEI, Roxana Nicoleta
- 46-47 A NEW BOOK OF PROF. DR. BERND HALLIER is already challenging the Professional Readers: FROM CRISIS TO COMPETENCE ( European Retail Academy, ORGAINVENT GmbH)
by PURCAREA, Theodor Valentin
December 2011, Volume 1, Issue 4
- 04-05 Editorial: Marketing accountability, critical dimensions of the new marketing organization, quality higher education and understanding the communication of new knowledge
by PURCAREA, Theodor Valentin
- 06-08 Holistic Marketing Management And Social Media
by PERTTULA, William
- 09-14 Considerations Concerning Product Innovation Approach In Successful Manufacturing Organisations
by DALATA, Marius Dan
- 15-24 Conceptual Aspects Regarding The Specifics Of Marketing Strategies In The Audiovisual Field
by BUDACIA, Andreea
- 25-32 Effective Marketing Policy Guidelines For Romanian Internet Service Providers
by EDU, Tudor & NEGRICEA, Costel & DUMITRU, Nicoleta Rossela
- 33-41 Coordinates Of Banking Services Quality Management
by EDU, Tudor & NEGRICEA, Costel & DUMITRU, Nicoleta Rossela
- 42-47 Brand Building An Essential Marketing Action
by SOCA, Diana
- 48-55 Foreign Trade In The Context Of Globalization
by STIOCA, Ivona & DUMITRU, Nicoleta Rossela
- 56-62 Considerations Regarding The Methodology Of Analysis And Performance Evaluation For Romanian Small And Medium Enterprises Based On Knowledge
by ENUSI, Mariana
September 2011, Volume 1, Issue 3
- 04-05 Editorial:Designing a holistic marketing management framework for application
by PURCAREA, Theodor Valentin
- 06-15 Increasing Productivity By Total Quality Management And Constraint Management
by DALOTA, Marius Dan
- 16-21 Customer Relationship Management - A Major Element Of The Companys Business Strategy
by DUMITRU, Nicoleta Rossela & STIOCA, Ivona & NEGRICEA, Costel
- 22-29 Customer Relationship Management - A Major Element Of The Companys Business Strategy
by DUMITRU, Nicoleta Rossela & AVRAM, Emanuela Maria & EDU, Tudor
- 30-34 Relationship Marketing Communication Case Study: Strengthening Of The Relations With The Shareholders Through Mafrketing Communication
by NEAGOE, Cristina
- 35-38 Considerations Regarding Competence Management And The Competence Management Information Systems Of The Small And Medium Enterprises
by ENUSI, Mariana
- 39-49 Corporate Social Initiatives, Another Face For Companies
by VALCEANU, Gabriela
June 2011, Volume 1, Issue 2
- 03-04 Editorial: A very special event, Dies Anniversarius - 20 Years Anniversary of the Romanian-American University
by PURCAREA, Theodor Valentin
- 5-15 Advertising To The Older Consumer Becomes More Important
by Stanton, John L.
- 16-21 Considerations Concerning The Management Of Resistance In Organizations
by DALOTA, Marius Dan
- 22-27 Mutations In The Preferences Of Romanian Population For Foreign Brand Products
by PAPUC, Mihai
- 29-30 Laudatio
by PURCAREA, Theodor Valentin
- 31-40 He Strategic Marketing Plan- An Essential Tool For All Small And Medium Enterprises (Sme)
by NEGRICEA, Costel & DUMITRU, Nicoleta & EDU, Tudor
- 41-47 Quality Management In Higher Education Institutions
by AVRAM, Emanuela Maria & AVRAM, Remus Marian
- 48-52 The Importance Of Brand Equity In The Era Of Plurivalent Relations
by NEAGOE, Cristina
- 53-58 Portability Of Knowledges In Applications Of Innovative Small And Medium Enterprises
by ENUSI, Mariana
- 59-64 The Role Of The External Factors In Anticipating And Explaining The Behavior Of The E-Learning Platforms Users
by EFTIMIE, Raluca Cristina
- 65-73 Online Instruments In Quantitative Marketing Research
by STOICA, Ivona
March 2011, Volume 1, Issue 1
- 03-04 Editorial: Contributing to reinventing management for the 21st century, by building our holistic story of realizing holistic marketing and developing a position guided by customer insights
by PURCAREA, Theodor Valentin
- 05-08 An interview with Professor James McCollum, an outstanding promoter of international educational cooperation
by PREDA, Ana-Maria
- 09-11 Laudatio
by 2, Gheorghe
- 12-20 Market-Orientation And Innovation In Small And Medium Enterprises
by DALOTA, Marius-Dan
- 21-23 Laudatio
by PURCAREA, Theodor Valentin
- 24-26 European Level Communication Through Non-Conventional Media
by PAPUC, Mihai
- 27-32 How To Keep Loyal Relationships With Service Customers Using Holistic Marketing
by PURCAREA, Theodor Valentin & RATIU, Monica
- 34-38 The Key Aspects Of The Strategy
by PANDELICA, Ionut & PANDELICA, Analia
- 39-45 Online Marketing Strategies Using Organizational Blogs
by ORZAN, Gheorghe & STOICA, Ivona & ORZAN, Mihai
- 46-51 Management Of Information
by NABARJOIU, Neculae
- 52-59 Betwen Hope And Reality The Role Of Romanian Universities In The Student Employer Relationship
by NEGRICEA, Costel & DUMITRU, Nicoleta & EDU, Tudor
- 61-64 Student Satisfaction In Higher Education And Empathy In Relationship With Them
by AVRAM, Emanuela Maria
- 65-70 The Extent To Which Romanian Companies Orient Their Strategic Communication Efforts To Their Stakeholders
by NEAGOE, Cristina
- 71-80 The Futures Of Small And Medium Sized Enterprises
by ENUSI, Mariana
- 81-91 A Successful Advertising Campaign
by VALCEANU, Gabriela
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