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Higher Education Student Choice Influencing Factors

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  • AVRAM, Emanuela Maria

Abstract

Making the decision to invest in your own higher education is extremely complex as higher education has an essential role in the professional formation. Understanding higher education as a knowledge acquisition and formation process, it must be emphasized that the providers within this process aim mainly at satisfying at a high level the needs of the consumers (Vrontis Demetris, et al., 2007, p.980). Nonetheless, higher education institutions have been confronted lately with the decrease in the number of students, and thus knowing the factors that influence the students' decision making process represents a useful source of information for academic management with a view to adopting some optimal decisions regarding the attraction and retention of students.

Suggested Citation

  • AVRAM, Emanuela Maria, 2012. "Higher Education Student Choice Influencing Factors," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 2(2), pages 59-64, June.
    • Handle: RePEc:hmm:journl:v:2:y:2012:i:2:p:59-64
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    References listed on IDEAS

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    1. Vrontis, Demetris & Thrassou, Alkis & Melanthiou, Yioula, 2007. "A contemporary higher education student-choice model for developed countries," Journal of Business Research, Elsevier, vol. 60(9), pages 979-989, September.
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    More about this item

    Keywords

    influencing factors; choice process; student; university;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • I23 - Health, Education, and Welfare - - Education - - - Higher Education; Research Institutions

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