IDEAS home Printed from https://ideas.repec.org/a/hmm/journl/v1y2011i1p39-45.html
   My bibliography  Save this article

Online Marketing Strategies Using Organizational Blogs

Author

Listed:
  • ORZAN, Gheorghe
  • STOICA, Ivona
  • ORZAN, Mihai

Abstract

Organizations which until 2009 were profitable in 2010, profits have fallen considerably, making firms to turn increasingly towards more virtual environment. The Internet has become nowadays the best way to increase profit due to limited costs, reduced time, especially due to firm-customer interactivity is growing considerably. In the information society in which we live, the need for communication arises from the customer's desire to save money and time because of our age customers are always connected people to information, for which services are offered in digital ways always advantageous and convenient. So companies adapt to market dynamics, using pull- type strategies, which helps develop the competitive environment forcing companies to offer products and services at high standards.

Suggested Citation

  • ORZAN, Gheorghe & STOICA, Ivona & ORZAN, Mihai, 2011. "Online Marketing Strategies Using Organizational Blogs," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 1(1), pages 39-45, March.
    • Handle: RePEc:hmm:journl:v:1:y:2011:i:1:p:39-45
    as

    Download full text from publisher

    File URL: http://holisticmarketingmanagement.ro/RePEc/hmm/v1i1/1/9.pdf
    Download Restriction: no
    ---><---

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:hmm:journl:v:1:y:2011:i:1:p:39-45. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Theodor Valentin Purcarea (email available below). General contact details of provider: http://holisticmarketingmanagement.ro .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.