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Relationship Marketing Communication Case Study: Strengthening Of The Relations With The Shareholders Through Mafrketing Communication

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  • NEAGOE, Cristina

Abstract

Following the development of theoretical and practical aspects of great importance for the scientific approach of relation marketing, it is required to switch to a higher level by means of the intensive development of techniques and tactics of the communication with shareholders. In literature, namely the relation marketing communication, there is a shortage of articles, studies and research that address this issue systematically. The focus on the features of the communication imprinted by the targets specificity is deemed pragmatic in the context. Given the multiple possibilities of approach, it seems necessary to identify a marketing formula which should essentially mediate the strengthening of the relations between managers and shareholders.

Suggested Citation

  • NEAGOE, Cristina, 2011. "Relationship Marketing Communication Case Study: Strengthening Of The Relations With The Shareholders Through Mafrketing Communication," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 1(3), pages 30-34, September.
    • Handle: RePEc:hmm:journl:v:1:y:2011:i:3:p:30-34
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    References listed on IDEAS

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    1. Armstrong, Christopher S. & Guay, Wayne R. & Weber, Joseph P., 2010. "The role of information and financial reporting in corporate governance and debt contracting," Journal of Accounting and Economics, Elsevier, vol. 50(2-3), pages 179-234, December.
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    More about this item

    Keywords

    relation marketing; marketing communication; target specific communication; shareholders;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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