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Student Satisfaction In Higher Education And Empathy In Relationship With Them

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  • AVRAM, Emanuela Maria

Abstract

The internationalization in university education represents a consequence of globalization. Nowadays, higher education institutions want to become bigger, to develop more and more their research programs, to attract as many well prepared students to cope with increasing competition coming from big universities outside the country. The students possibility to choose a university from a variety of offers determines them to be very critical on the educational and material offer that is presented by the higher education institute. Therefore, during the last years, universities have made substantial efforts in developing an elaborated relational system based on the degree measurement of student satisfaction or dissatisfaction, in order to allow them to make optimal decisions in which to ensure their future success.

Suggested Citation

  • AVRAM, Emanuela Maria, 2011. "Student Satisfaction In Higher Education And Empathy In Relationship With Them," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 1(1), pages 61-64, March.
    • Handle: RePEc:hmm:journl:v:1:y:2011:i:1:p:61-64
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    File URL: http://holisticmarketingmanagement.ro/RePEc/hmm/v1i1/1/12.pdf
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    References listed on IDEAS

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    1. Gordon W. McClung & Mary W. Werner, 2008. "A Market/Value Based Approach to Satisfy Stakeholders of Higher Education," Journal of Marketing for Higher Education, Taylor & Francis Journals, vol. 18(1), pages 102-123, January.
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