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The customer value proposition: evolution, development, and application in marketing

Citations

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Cited by:

  1. Thomas Martin Key & Terry Clark & OC Ferrell & David W. Stewart & Leyland Pitt, 2020. "Marketing’s theoretical and conceptual value proposition: opportunities to address marketing’s influence," AMS Review, Springer;Academy of Marketing Science, vol. 10(3), pages 151-167, December.
  2. Leroi-Werelds, Sara & Verleye, Katrien & Line, Nathaniel & Bove, Liliana, 2021. "Value proposition dynamics in response to external event triggers," Journal of Business Research, Elsevier, vol. 136(C), pages 274-283.
  3. Cho, Jihoon & Janda, Swinder, 2023. "Reciprocity in upward product line extensions: A longitudinal study," Journal of Retailing and Consumer Services, Elsevier, vol. 70(C).
  4. Said Echchakoui, 2018. "An analytical model that links customer-perceived value and competitive strategies," Journal of Marketing Analytics, Palgrave Macmillan, vol. 6(4), pages 138-149, December.
  5. Dimária Silva e Meirelles & Daniel D’Andrea, 2021. "From private label to co-branded credit card: an assessment of the impact of a change in value proposition over customer value perception and company value capture," Journal of Financial Services Marketing, Palgrave Macmillan, vol. 26(1), pages 52-65, March.
  6. Severin Oesterle & Arne Buchwald & Nils Urbach, 2022. "Investigating the co-creation of IT consulting service value: empirical findings of a matched pair analysis," Electronic Markets, Springer;IIM University of St. Gallen, vol. 32(2), pages 571-597, June.
  7. Christian Homburg & Moritz Tischer, 2023. "Customer journey management capability in business-to-business markets: Its bright and dark sides and overall impact on firm performance," Journal of the Academy of Marketing Science, Springer, vol. 51(5), pages 1046-1074, September.
  8. Piepponen, Amanda & Ritala, Paavo & Keränen, Joona & Maijanen, Päivi, 2022. "Digital transformation of the value proposition: A single case study in the media industry," Journal of Business Research, Elsevier, vol. 150(C), pages 311-325.
  9. Thomas Grisold & Steven Groß & Katharina Stelzl & Jan Brocke & Jan Mendling & Maximilian Röglinger & Michael Rosemann, 2022. "The Five Diamond Method for Explorative Business Process Management," Business & Information Systems Engineering: The International Journal of WIRTSCHAFTSINFORMATIK, Springer;Gesellschaft für Informatik e.V. (GI), vol. 64(2), pages 149-166, April.
  10. Hossain, Md Afnan & Akter, Shahriar & Yanamandram, Venkata, 2020. "Revisiting customer analytics capability for data-driven retailing," Journal of Retailing and Consumer Services, Elsevier, vol. 56(C).
  11. Paolo Aversa & Annelore Huyghe & Giulia Bonadio, 2021. "First Impressions Stick: Market Entry Strategies and Category Priming in the Digital Domain," Journal of Management Studies, Wiley Blackwell, vol. 58(7), pages 1721-1760, November.
  12. Wolfgang Ulaga & Michael Kleinaltenkamp & Vishal Kashyap & Andreas Eggert, 2021. "Advancing marketing theory and practice: guidelines for crafting research propositions," AMS Review, Springer;Academy of Marketing Science, vol. 11(3), pages 395-406, December.
  13. Yazan K. A. Migdadi & Ahmed A. Khalifa & Abdullah Al-Swidi & Abdulkarem I. Amhamed & Muftah H. El-Naas, 2022. "A Conceptual Framework of Customer Value Proposition of CCU-Formic Acid Product," Sustainability, MDPI, vol. 14(24), pages 1-21, December.
  14. Latinovic, Zoran & Chatterjee, Sharmila C., 2022. "Achieving the promise of AI and ML in delivering economic and relational customer value in B2B," Journal of Business Research, Elsevier, vol. 144(C), pages 966-974.
  15. Williams, Martin & Biggemann, Sergio & Tóth, Zsófia, 2020. "Value creation in art galleries: A service logic analysis," Australasian marketing journal, Elsevier, vol. 28(1), pages 47-56.
  16. Singh, Pallavi & Brown, David M. & Chelekis, Jessica & Apostolidis, Chrysostomos & Dey, Bidit L., 2022. "Sustainability in the beer and pub industry during the COVID-19 period: An emerging new normal," Journal of Business Research, Elsevier, vol. 141(C), pages 656-672.
  17. Jeffrey Yi-Lin Forrest & Zaiwu Gong & Edward Scott & Gerardo Eloy Soto Ruiz, 2020. "Market-Sensing Capabilities, Profitability Within Stagnant Industries And Crafting Of Customer Value Propositions," Review of Economic and Business Studies, Alexandru Ioan Cuza University, Faculty of Economics and Business Administration, issue 26, pages 53-76, December.
  18. Mazanai Musara & Cecile Nieuwenhuizen, 2021. "A value proposition mix framework of successful foreign-owned small and medium enterprises in South Africa," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, vol. 9(1), pages 612-632, September.
  19. Kullak, Franziska S. & Baker, Jonathan J. & Woratschek, Herbert, 2021. "Enhancing value creation in social purpose organizations: Business models that leverage networks," Journal of Business Research, Elsevier, vol. 125(C), pages 630-642.
  20. Kelly Cooper & Ozgur Dedehayir & Carla Riverola & Stephen Harrington & Elizabeth Alpert, 2022. "Exploring Consumer Perceptions of the Value Proposition Embedded in Vegan Food Products Using Text Analytics," Sustainability, MDPI, vol. 14(4), pages 1-16, February.
  21. Benzidia, Smaïl & Luca, Ruxandra Monica & Boiko, Sergiy, 2021. "Disruptive innovation, business models, and encroachment strategies: Buyer's perspective on electric and hybrid vehicle technology," Technological Forecasting and Social Change, Elsevier, vol. 165(C).
  22. Nathaniel D. Line & Rodney C. Runyan & Tracy Gonzalez-Padron, 2019. "Multiple stakeholder market orientation: a service-dominant logic perspective of the market orientation paradigm," AMS Review, Springer;Academy of Marketing Science, vol. 9(1), pages 42-60, June.
  23. Dahl, Andrew J. & Peltier, James W. & Swan, Eric L., 2023. "Anticipatory value-in-use in early-stage digital health service transformations: How consumers assess value propositions before and after abrupt, exogenous shocks," Journal of Business Research, Elsevier, vol. 163(C).
  24. Saki Morita & Keiji Jindo & Petros Maliotis, 2023. "Exploring the Influence of Work Integration Social Enterprises on Consumers through Differentiated Customer Value Proposition," Sustainability, MDPI, vol. 15(7), pages 1-16, March.
  25. Boukis, Achilleas & Kabadayi, Sertan, 2020. "A classification of resources for employee-based value creation and a future research agenda," European Management Journal, Elsevier, vol. 38(6), pages 863-873.
  26. Belleflamme, Paul & Neysen, Nicolas, 2020. "A multisided value proposition canvas," LIDAM Discussion Papers CORE 2020028, Université catholique de Louvain, Center for Operations Research and Econometrics (CORE).
  27. Elina Jaakkola, 2020. "Designing conceptual articles: four approaches," AMS Review, Springer;Academy of Marketing Science, vol. 10(1), pages 18-26, June.
  28. Rintamäki, Timo & Saarijärvi, Hannu, 2021. "An integrative framework for managing customer value propositions," Journal of Business Research, Elsevier, vol. 134(C), pages 754-764.
  29. Zi Ning Zhu & Charles Ramendran SPR & Lai Soon Wong & Rosa Fernandez Alcala & Elia Garcia-Marti, 2024. "The Influence of Four-Box Business Model on Employee Engagement in Post-COVID-19: Company Performance as the Moderator," Journal of the Knowledge Economy, Springer;Portland International Center for Management of Engineering and Technology (PICMET), vol. 15(3), pages 13309-13333, September.
  30. Vo-Thanh, Tan & Zaman, Mustafeed & Hasan, Rajibul & Rather, Raouf Ahmad & Lombardi, Rosa & Secundo, Giustina, 2021. "How a mobile app can become a catalyst for sustainable social business: The case of Too Good To Go," Technological Forecasting and Social Change, Elsevier, vol. 171(C).
  31. Mahdi Ghandi Arani & Manoochehr Najmi*, 2019. "Marketing and Competitive Advantage: From Formation of Organizational Culture to Achieving Customer Value-based Advantage," The Journal of Social Sciences Research, Academic Research Publishing Group, vol. 5(9), pages 1293-1302, 09-2019.
  32. Anassaya Chawviang & Supaporn Kiattisin & Montree Thirasakthana & Theeraya Mayakul, 2023. "A Smart Co-Operative Management Framework Based on an EA Concept for Sustainable Development," Sustainability, MDPI, vol. 15(9), pages 1-22, April.
  33. Kum Fai Yuen & Ling Qian Choo & Xue Li & Yiik Diew Wong & Fei Ma & Xueqin Wang, 2023. "A theoretical investigation of user acceptance of autonomous public transport," Transportation, Springer, vol. 50(2), pages 545-569, April.
  34. Yi, Yaqun & Wang, Yunhui & Shu, Chengli, 2020. "Business model innovations in China: A focus on value propositions," Business Horizons, Elsevier, vol. 63(6), pages 787-799.
  35. Zhao, Jinjing & Su, Yiming & Fang, Mingjie & Su, Miao, 2024. "Embracing new energy vehicles: An empirical examination of female consumer perspectives," Journal of Retailing and Consumer Services, Elsevier, vol. 80(C).
  36. Anassaya Chawviang & Supaporn Kiattisin, 2022. "Sustainable Development: Smart Co-Operative Management Framework," Sustainability, MDPI, vol. 14(6), pages 1-25, March.
  37. Wilden, Ralf & Leiblein, Michael J. & Lin, Nidthida, 2024. "Exploring performance heterogeneity: Integrative insights from strategic management and marketing," Journal of Retailing and Consumer Services, Elsevier, vol. 79(C).
  38. Cathay Kuo-Tai Kang & Chieh-Yu Lin & Yi-Hui Ho, 2022. "Key Factors to Increasing Free Cash Flow for Manufacturers Utilizing Lean Production: An AHP-DEMATEL Approach," Information Management and Business Review, AMH International, vol. 14(2), pages 28-45.
  39. Alin Stancu & Alina Filip & Mihai Ioan Roșca & Daniela Ioniță & Raluca Căplescu & Andrei Cânda & Laura Daniela Roșca, 2020. "Value Creation Attributes—Clustering Strategic Options for Romanian SMEs," Sustainability, MDPI, vol. 12(17), pages 1-18, August.
  40. Prior, Daniel D. & Keränen, Joona, 2020. "Revisiting contemporary issues in B2B marketing: It's not just about artificial intelligence," Australasian marketing journal, Elsevier, vol. 28(2), pages 83-89.
  41. Timur Kogabayev & Anne Põder & Henrik Barth & Rando Värnik, 2023. "Prospects for Wood Pellet Production in Kazakhstan: A Case Study on Business Model Adjustment," Energies, MDPI, vol. 16(15), pages 1-20, August.
  42. Vaid, Shashank & Ahearne, Michael & Honig, Benson & Krause, Ryan, 2023. "Customer-related executive leadership turnover and firm performance: A dilemma of firm-level human resource contingencies," Journal of Business Research, Elsevier, vol. 159(C).
  43. Annette Popp Tower & Charles H. Noble, 2017. "Exploring and extending a collective open business model," AMS Review, Springer;Academy of Marketing Science, vol. 7(3), pages 170-182, December.
  44. Jaffar Abbas & Shahid Mahmood & Hashim Ali & Muhammad Ali Raza & Ghaffar Ali & Jaffar Aman & Shaher Bano & Mohammad Nurunnabi, 2019. "The Effects of Corporate Social Responsibility Practices and Environmental Factors through a Moderating Role of Social Media Marketing on Sustainable Performance of Business Firms," Sustainability, MDPI, vol. 11(12), pages 1-33, June.
  45. Ruz-Mendoza, Miguel Á. & Trifu, Andreea & Cambra-Fierro, Jesús & Melero-Polo, Iguácel, 2021. "Standardized vs. customized firm-initiated interactions: Their effect on customer gratitude and performance in a B2B context," Journal of Business Research, Elsevier, vol. 133(C), pages 341-353.
  46. Jeffrey G. Covin & Robert P. Garrett & Donald F. Kuratko & Mark Bolinger, 2021. "Internal corporate venture planning autonomy, strategic evolution, and venture performance," Small Business Economics, Springer, vol. 56(1), pages 293-310, January.
  47. Graziela Molling & Amarolinda Zanela Klein, 2022. "Value proposition of IoT-based products and services: a framework proposal," Electronic Markets, Springer;IIM University of St. Gallen, vol. 32(2), pages 899-926, June.
  48. Bennett, Roger & Vijaygopal, Rohini & Kottasz, Rita, 2019. "Attitudes towards autonomous vehicles among people with physical disabilities," Transportation Research Part A: Policy and Practice, Elsevier, vol. 127(C), pages 1-17.
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