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A multisided value proposition canvas

Author

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  • Belleflamme, Paul

    (Université catholique de Louvain, LIDAM/CORE, Belgium)

  • Neysen, Nicolas

Abstract

Operators of digital platforms have to convince potential users that their intermediation and matchmaking services bring additional value in the market. To do so, they need to formulate a strong value proposition, which convinces users that joining the platform brings them larger value than staying out. In recent years, a number of frameworks have been developed to help entrepreneurs reflect on which elements should be included (or not) in their value proposition. In this paper, we argue that such tools do not necessarily offer a satisfactory answer, as they miss the specificities of platform-based business models. Hence, we propose an alternative tool that overcomes the limitations we identified and is more appropriate for nascent multisided platforms.

Suggested Citation

  • Belleflamme, Paul & Neysen, Nicolas, 2020. "A multisided value proposition canvas," LIDAM Discussion Papers CORE 2020028, Université catholique de Louvain, Center for Operations Research and Econometrics (CORE).
    • Handle: RePEc:cor:louvco:2020028
    as

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    File URL: https://sites.uclouvain.be/core/publications/coredp/coredp2020.html
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    References listed on IDEAS

    as
    1. Adrian Payne & Pennie Frow & Andreas Eggert, 2017. "The customer value proposition: evolution, development, and application in marketing," Journal of the Academy of Marketing Science, Springer, vol. 45(4), pages 467-489, July.
    2. Margherita Pagani, 2013. "Digital Business Strategy and Value Creation : Framing the Dynamic Cycle of Control Points," Post-Print hal-02313107, HAL.
    3. Caillaud, Bernard & Jullien, Bruno, 2003. "Chicken & Egg: Competition among Intermediation Service Providers," RAND Journal of Economics, The RAND Corporation, vol. 34(2), pages 309-328, Summer.
    4. Paul Belleflamme & Martin Peitz, 2020. "Ratings, reviews and recommendations," LIDAM Reprints CORE 3076, Université catholique de Louvain, Center for Operations Research and Econometrics (CORE).
    5. Andrei Hagiu & Julian Wright, 2019. "Controlling vs. Enabling," Management Science, INFORMS, vol. 65(2), pages 577-595, February.
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    More about this item

    Keywords

    Value Proposition; Strategy Canvas; Multisided Platforms;
    All these keywords.

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