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How to Brand Nations, Cities and Destinations

Citations

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Cited by:

  1. Christian Nagaynay & Jeongwoo Lee, 2020. "Place Branding and Urban Regeneration as Dialectical Processes in Local Development Planning: A Case Study on the Western Visayas, Philippines," Sustainability, MDPI, vol. 12(1), pages 1-20, January.
  2. Laura Ripoll González & Fred Gale, 2020. "Place Branding as Participatory Governance? An Interdisciplinary Case Study of Tasmania, Australia," SAGE Open, , vol. 10(2), pages 21582440209, May.
  3. Mechthild Donner & Lummina Horlings & Fatiha Fort & Sietze Vellema, 2017. "Place branding, embeddedness and endogenous rural development: Four European cases," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 13(4), pages 273-292, November.
  4. Same Siiri & Solarte-Vasquez Maria Claudia, 2014. "Country Branding and Country Image: Insights, Challenges and Prospects. The Case of Estonia," TalTech Journal of European Studies, Sciendo, vol. 4(1), pages 137-165, June.
  5. Arja Lemmetyinen & Lenita Nieminen & Johanna Aalto, 2021. "A gentler structure to life: co-creation in branding a cultural route," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 17(3), pages 268-277, September.
  6. Fabiana Mariutti & Ralph Tench, 2016. "How does Brazil measure up? Comparing rankings through the lenses of nation brand indexes," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 12(1), pages 17-31, February.
  7. Chaykina, Taisiya & Guerreiro, Manuela & Mendes, Júlio, 2014. "Destination Brand Personality of Portugal for the Russian-Speaking Market," Journal of Tourism, Sustainability and Well-being, Cinturs - Research Centre for Tourism, Sustainability and Well-being, University of Algarve, vol. 2(1), pages 23-40.
  8. Oriola Theodhori & Eleina Qirici, 2014. "The Impact Of Destination Branding To Tourists Behavior Albania In Focus," Journal of Knowledge Management, Economics and Information Technology, ScientificPapers.org, vol. 4(1.1), pages 1-19, February.
  9. Balmer, John M.T. & Mahmoud, Rudiana & Chen, Weifeng, 2020. "Impact of multilateral place dimensions on corporate brand attractiveness and identification in higher education: Business school insights," Journal of Business Research, Elsevier, vol. 116(C), pages 628-641.
  10. Navin Kumar & Rajeev Kumar Panda, 2019. "Place branding and place marketing: a contemporary analysis of the literature and usage of terminology," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 16(2), pages 255-292, December.
  11. Maria J. Cerda-Bertomeu & Francisco J. Sarabia-Sanchez, 2016. "Stakeholders’ perceptions of place branding and the role of the public sector: An exploratory analysis," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 12(4), pages 299-313, November.
  12. Konecnik Ruzzier, Maja & de Chernatony, Leslie, 2013. "Developing and applying a place brand identity model: The case of Slovenia," Journal of Business Research, Elsevier, vol. 66(1), pages 45-52.
  13. Wenting Ma & Daan Schraven & Mark de Bruijne & Martin de Jong & Haiyan Lu, 2019. "Tracing the Origins of Place Branding Research: A Bibliometric Study of Concepts in Use (1980–2018)," Sustainability, MDPI, vol. 11(11), pages 1-20, May.
  14. Drule Alexandra-Maria & Chiº Alexandru & Dunca Adina-Georgeta, 2013. "Exploratory Research Regarding Romanians’ Perception About The Regional Brand “Maramureª”," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 776-785, July.
  15. Titus Bazac & Sorin Marin & Cosmin Olteanu & Anca Hotoi, 2023. "Sustainable Management Decisions for Urban Historical Parks: A Case Study Based on Online Referential Values of Carol I Park in Bucharest, Romania," Sustainability, MDPI, vol. 15(19), pages 1-26, October.
  16. Hidayat Asep Tarman & Soeaidy Mohammad Soleh & Arisman Ari & Taufiq Adhitya Rahmat, 2019. "Leveraging Brand Equity by Applying Brand Communication and Forming City Branding Based on Unique Selling Proposition (A Case of Crafts City)," International Journal of Business and Administrative Studies, Professor Dr. Bahaudin G. Mujtaba, vol. 5(2), pages 74-83.
  17. Florin-Alexandru ALEXE & Ana-Claudia ?APARDEL & Lucian GHINEA, 2012. "The Impact Of Organizing 2012 Uefa Europe League Final Upon City Branding And International Promotion Of Bucharest City," REVISTA ADMINISTRATIE SI MANAGEMENT PUBLIC, Faculty of Administration and Public Management, Academy of Economic Studies, Bucharest, Romania, vol. 2012(8), pages 371-385, June.
  18. Pike, Steven & Page, Stephen J., 2014. "Destination Marketing Organizations and destination marketing: A narrative analysis of the literature," Tourism Management, Elsevier, vol. 41(C), pages 202-227.
  19. Hanna, Sonya & Rowley, Jennifer, 2015. "Towards a model of the Place Brand Web," Tourism Management, Elsevier, vol. 48(C), pages 100-112.
  20. Haiyan Lu & Martin De Jong & Yawei Chen, 2017. "Economic City Branding in China: the Multi-Level Governance of Municipal Self-Promotion in the Greater Pearl River Delta," Sustainability, MDPI, vol. 9(4), pages 1-24, March.
  21. Aleksey A. Nikitin* & Tatyana I. Nikitina & Bulat I. Yakupov, 2018. "Geo-branding: Way from Image of the Territory to a Full-Measured Construct," The Journal of Social Sciences Research, Academic Research Publishing Group, pages 133-136:5.
  22. Celso Lopes & João Leitão & Juan Rengifo-Gallego, 2018. "Place branding: revealing the neglected role of agro food products," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 15(4), pages 497-530, December.
  23. Carla Cabrera Cuadrado, 2024. "The purpose of Spain’s PD: a golden circle of public diplomacy analysis," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 20(1), pages 86-96, March.
  24. Ortegón Cortazar, Leonardo & Royo Vela, Marcelo, 2015. "Brand image and lexicographic analysis: an application to shopping malls," Cuadernos de Gestión, Universidad del País Vasco - Instituto de Economía Aplicada a la Empresa (IEAE).
  25. Siiri Same, 2014. "Experience Marketing in Country Branding: Theoretical Developments and an Estonian Case Study," Research in Economics and Business: Central and Eastern Europe, Tallinn School of Economics and Business Administration, Tallinn University of Technology, vol. 6(1).
  26. Eda Dineri & Fatma Gül Bilginer Özsaatcı & Yunus Kılıç & Şemsettin Çiğdem & Gökçen Sayar, 2024. "Unveiling the Power of Nation Branding: Exploring the Impact of Economic Factors on Global Image Perception," Sustainability, MDPI, vol. 16(16), pages 1-20, August.
  27. Giovana Goretti Feijó de Almeida & Lucília Cardoso, 2022. "Discussions between Place Branding and Territorial Brand in Regional Development—A Classification Model Proposal for a Territorial Brand," Sustainability, MDPI, vol. 14(11), pages 1-24, May.
  28. Niedja de Andrade e Silva Forte Santos, 2021. "Crossroads between city diplomacy and city branding towards the future: case study on the film cities at UNESCO Creative Cities Network," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 17(1), pages 105-125, March.
  29. Yauheniya Barkun & Ewa Glińska & Katarzyna Dębkowska, 2021. "Differentiation of regional attractiveness for gaining talents in the context of place branding theory," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 17(1), pages 78-92, March.
  30. WeiChung Huang & LiChung Jen, 2020. "Color Place Marketing—The Role of Atmospheric Colors on Place Product Association and Consumer Choices in Luoyang, China," Sustainability, MDPI, vol. 12(23), pages 1-20, November.
  31. Susanne Fredholm & Krister Olsson, 2018. "Managing the image of the place and the past: contemporary views on place branding and heritage management," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 14(3), pages 141-151, August.
  32. Ulpiano J. Vázquez-Martinez & Carlos Sanchís-Pedregosa & Antonio L. Leal-Rodríguez, 2019. "Is Gastronomy A Relevant Factor for Sustainable Tourism? An Empirical Analysis of Spain Country Brand," Sustainability, MDPI, vol. 11(9), pages 1-13, May.
  33. George Rossolatos, 2018. "Post-place branding as nomadic experiencing," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 14(4), pages 285-304, November.
  34. Vaňová Anna & Vitálišová Katarína & Rojíková Darina & Škvareninová Dagmar, 2023. "Promotion of biosphere reserves: How to build awareness of their importance for sustainable development?," Environmental & Socio-economic Studies, Sciendo, vol. 11(4), pages 49-61, December.
  35. Fabiana Mariutti & Ralph Tench, 2015. "Are we talking the Same Language? Challenging Complexity in Country Brand Models," Athens Journal of Business & Economics, Athens Institute for Education and Research (ATINER), vol. 1(1), pages 49-62, January.
  36. Abolfazl Shahabadi & Behrooz Shahmoradi & Vahid Malak-Mohammadi, 2022. "A study of economic complexity effect on brand value," SN Business & Economics, Springer, vol. 2(8), pages 1-16, August.
  37. Merab Putkaradze & George Abuselidze, 2019. "The Impact of Tourism on Business Development in Mountain Regions: A Case Study," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), vol. 0(3), pages 70-83.
  38. Gary Warnaby & David Bennison & Dominic Medway, 2011. "Branding a Roman Frontier in the Twenty-first Century," Chapters, in: Andy Pike (ed.), Brands and Branding Geographies, chapter 15, Edward Elgar Publishing.
  39. Gaia Daldanise, 2020. "From Place-Branding to Community-Branding: A Collaborative Decision-Making Process for Cultural Heritage Enhancement," Sustainability, MDPI, vol. 12(24), pages 1-23, December.
  40. Michael, Stella, 2018. "Symbolic Economy and Spatial Design: A Methodological Model for the Design of Competitive Spatial Narratives with Place Branding Strategies," MPRA Paper 112692, University Library of Munich, Germany.
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