Geo-branding: Way from Image of the Territory to a Full-Measured Construct
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- Teemu Moilanen & Seppo Rainisto, 2009. "How to Brand Nations, Cities and Destinations," Palgrave Macmillan Books, Palgrave Macmillan, number 978-0-230-58459-4, October.
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Keywords
Brand; Geo-brand; Geo-branding; Stereotype.;All these keywords.
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