IDEAS home Printed from https://ideas.repec.org/a/pal/pbapdi/v17y2021i3d10.1057_s41254-021-00215-5.html
   My bibliography  Save this article

A gentler structure to life: co-creation in branding a cultural route

Author

Listed:
  • Arja Lemmetyinen

    (University of Turku, Turku School of Economics)

  • Lenita Nieminen

    (University of Turku, Turku School of Economics)

  • Johanna Aalto

    (Laurea University of Applied Sciences)

Abstract

The study explores how a cultural route supports the identity of a place. The study applies co-creative and identity-based place-branding theory and advances research on the significant role of culture when various actors identify with the brand of a place. Moreover, cultural sustainability is seen as a form of meta-narrative that frames the symbiosis of a place brand and its cultural values. Contributing to the previous research on branding a cultural route, this study discusses the value of a person (an architect) to the branding of a cultural route. The study also contributes to place-branding theory by linking the discourse on architectural heritage and branding an emerging cultural route. We used a single and critical case approach focusing on one of the sites representing a group of cities involved in the branding of the Alvar Aalto cultural route. Various qualitative research methods including interviews and publicly available material were utilized. The study presents empirical findings on branding an emergent cultural route. As a key theoretical contribution, the study shows how the culture and image of an individual site are expressed in the cohesive brand identity of that cultural route. Communication and co-creation are revealed to be prerequisites of efficient collaboration.

Suggested Citation

  • Arja Lemmetyinen & Lenita Nieminen & Johanna Aalto, 2021. "A gentler structure to life: co-creation in branding a cultural route," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 17(3), pages 268-277, September.
  • Handle: RePEc:pal:pbapdi:v:17:y:2021:i:3:d:10.1057_s41254-021-00215-5
    DOI: 10.1057/s41254-021-00215-5
    as

    Download full text from publisher

    File URL: http://link.springer.com/10.1057/s41254-021-00215-5
    File Function: Abstract
    Download Restriction: Access to the full text of the articles in this series is restricted.

    File URL: https://libkey.io/10.1057/s41254-021-00215-5?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Jimura, Takamitsu, 2011. "The impact of world heritage site designation on local communities – A case study of Ogimachi, Shirakawa-mura, Japan," Tourism Management, Elsevier, vol. 32(2), pages 288-296.
    2. John M. Piotrowski & Mr. Rabah Arezki & Reda Cherif, 2009. "Tourism Specialization and Economic Development: Evidence from the UNESCO World Heritage List," IMF Working Papers 2009/176, International Monetary Fund.
    3. Graeme Evans, 2015. "Rethinking Place Branding and Place Making Through Creative and Cultural Quarters," Springer Books, in: Mihalis Kavaratzis & Gary Warnaby & Gregory J. Ashworth (ed.), Rethinking Place Branding, edition 127, chapter 0, pages 135-158, Springer.
    4. Bruno S. Frey & Paolo Pamini & Lasse Steiner, 2011. "What Determines The World Heritage List? An Econometric Analysis," CREMA Working Paper Series 2011-01, Center for Research in Economics, Management and the Arts (CREMA).
    5. Beatriz Casais & Patrícia Monteiro, 2019. "Residents’ involvement in city brand co-creation and their perceptions of city brand identity: a case study in Porto," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 15(4), pages 229-237, December.
    6. Burc Kayahan & Brian Vanblarcom, 2012. "Cost Benefit Analysis of UNESCO World Heritage Site Designation in Nova Scotia," Review of Economic Analysis, Digital Initiatives at the University of Waterloo Library, vol. 4(2), pages 247-273, December.
    7. David Wuepper & Marc Patry, 2017. "The World Heritage list: Which sites promote the brand? A big data spatial econometrics approach," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, vol. 41(1), pages 1-21, February.
    8. Teemu Moilanen & Seppo Rainisto, 2009. "How to Brand Nations, Cities and Destinations," Palgrave Macmillan Books, Palgrave Macmillan, number 978-0-230-58459-4, December.
    9. von Wallpach, Sylvia & Voyer, Benjamin & Kastanakis, Minas & Mühlbacher, Hans, 2017. "Co-creating stakeholder and brand identities: Introduction to the special section," Journal of Business Research, Elsevier, vol. 70(C), pages 395-398.
    10. David Knights & Darren McCabe, 1997. "‘How would you measure something like that?’: Quality in a Retail Bank," Journal of Management Studies, Wiley Blackwell, vol. 34(3), pages 371-388, May.
    11. Richards, Greg, 2020. "Designing creative places: The role of creative tourism," Annals of Tourism Research, Elsevier, vol. 85(C).
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. David Wuepper & Marc Patry, 2017. "The World Heritage list: Which sites promote the brand? A big data spatial econometrics approach," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, vol. 41(1), pages 1-21, February.
    2. David Wuepper, 2017. "What is the value of world heritage status for a German national park? A choice experiment from Jasmund, 1 year after inscription," Tourism Economics, , vol. 23(5), pages 1114-1123, August.
    3. Yang, Yang & Xue, Lan & Jones, Thomas E., 2019. "Tourism-enhancing effect of World Heritage Sites: Panacea or placebo? A meta-analysis," Annals of Tourism Research, Elsevier, vol. 75(C), pages 29-41.
    4. Elina Simone & Rosaria Rita Canale & Amedeo Maio, 2019. "Do UNESCO World Heritage Sites Influence International Tourist Arrivals? Evidence from Italian Provincial Data," Social Indicators Research: An International and Interdisciplinary Journal for Quality-of-Life Measurement, Springer, vol. 146(1), pages 345-359, November.
    5. Mohamed Abdalla Elsayed Hassan & Konstantina Zerva & Silvia Aulet, 2021. "Brand Personality Traits of World Heritage Sites: Text Mining Approach," Sustainability, MDPI, vol. 13(11), pages 1-19, May.
    6. Jones, Thomas E. & Yang, Yang & Yamamoto, Kiyotatsu, 2017. "Assessing the recreational value of world heritage site inscription: A longitudinal travel cost analysis of Mount Fuji climbers," Tourism Management, Elsevier, vol. 60(C), pages 67-78.
    7. Sifeng Nian & Fajian Liu & Min Chen & Guoqing Cheng, 2022. "Satisfaction of Tourism Communities in World Heritage Sites Based on Residents’ Perceptions—Study Area of Mount Sanqingshan National Park, PRC," Sustainability, MDPI, vol. 15(1), pages 1-23, December.
    8. Kinga Kimic & Carlos Smaniotto Costa & Mihaela Negulescu, 2021. "Creating Tourism Destinations of Underground Built Heritage—The Cases of Salt Mines in Poland, Portugal, and Romania," Sustainability, MDPI, vol. 13(17), pages 1-23, August.
    9. Corneliu Iațu & Bogdan-Constantin Ibănescu & Oana Mihaela Stoleriu & Alina Munteanu, 2018. "The WHS Designation—A Factor of Sustainable Tourism Growth for Romanian Rural Areas?," Sustainability, MDPI, vol. 10(3), pages 1-12, February.
    10. Ulla Hakala & Arja Lemmetyinen & Lenita Nieminen, 2020. "Rebranding a “rather strange, definitely unique” city via co-creation with its residents," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 16(4), pages 316-325, December.
    11. Tiziana Cuccia & Calogero Guccio & Ilde Rizzo, 2013. "Does Unesco inscription affect the performance of tourism destinations? A regional perspective," ACEI Working Paper Series AWP-04-2013, Association for Cultural Economics International, revised Oct 2013.
    12. Michael, Stella, 2018. "Symbolic Economy and Spatial Design: A Methodological Model for the Design of Competitive Spatial Narratives with Place Branding Strategies," MPRA Paper 112692, University Library of Munich, Germany.
    13. Bertacchini Enrico & Saccone Donatella, 2011. "The political economy of world heritage," EBLA Working Papers 201101, University of Turin.
    14. Cuccia, Tiziana & Guccio, Calogero & Rizzo, Ilde, 2016. "The effects of UNESCO World Heritage List inscription on tourism destinations performance in Italian regions," Economic Modelling, Elsevier, vol. 53(C), pages 494-508.
    15. Canale, Rosaria Rita & De Simone, Elina & Di Maio, Amedeo & Parenti, Benedetta, 2019. "UNESCO World Heritage sites and tourism attractiveness: The case of Italian provinces," Land Use Policy, Elsevier, vol. 85(C), pages 114-120.
    16. Chia-Lin Chang & Thanchanok Khamkaew & Michael McAleer, 2012. "IV Estimation of a Panel Threshold Model of Tourism Specialization and Economic Development," Tourism Economics, , vol. 18(1), pages 5-41, February.
    17. Roberto Cellini & Tiziana Cuccia, 2013. "Museum and monument attendance and tourism flow: a time series analysis approach," Applied Economics, Taylor & Francis Journals, vol. 45(24), pages 3473-3482, August.
    18. Shamnaaz B. Sufrauj, 2011. "Islandness and Remoteness as Resources: Evidence from the Tourism Performance of Small Remote Island Economies (SRIES)," Annals - Economy Series, Constantin Brancusi University, Faculty of Economics, vol. 1, pages 29-66, March.
    19. Tiziana Cuccia, 2012. "Is it worth being inscribed in the world heritage list? A case study of �The Baroque cities in Val di Noto� (Sicily)," RIEDS - Rivista Italiana di Economia, Demografia e Statistica - The Italian Journal of Economic, Demographic and Statistical Studies, SIEDS Societa' Italiana di Economia Demografia e Statistica, vol. 66(2), pages 169-190.
    20. Suomi, Kati & Luonila, Mervi & Tähtinen, Jaana, 2020. "Ironic festival brand co-creation," Journal of Business Research, Elsevier, vol. 106(C), pages 211-220.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:pal:pbapdi:v:17:y:2021:i:3:d:10.1057_s41254-021-00215-5. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.palgrave.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.