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How to Brand Nations, Cities and Destinations

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  • Teemu Moilanen
  • Seppo Rainisto

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  • Teemu Moilanen & Seppo Rainisto, 2009. "How to Brand Nations, Cities and Destinations," Palgrave Macmillan Books, Palgrave Macmillan, number 978-0-230-58459-4.
    • Handle: RePEc:pal:palbok:978-0-230-58459-4
    DOI: 10.1057/9780230584594
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