IDEAS home Printed from https://ideas.repec.org/a/pal/pbapdi/v17y2021i1d10.1057_s41254-020-00174-3.html
   My bibliography  Save this article

Crossroads between city diplomacy and city branding towards the future: case study on the film cities at UNESCO Creative Cities Network

Author

Listed:
  • Niedja de Andrade e Silva Forte Santos

    (University of Lisbon)

Abstract

The paper holds twofold purpose. First, the study seeks to find potential synergies between public diplomacy and place branding at city level. Second, from that standpoint, it pursues to identify potential contributions of the city of film title for developments on branding and diplomacy of cities. The research is designed to answer the questions: (1) what is the common ground of city branding and city diplomacy? and (2) how can cities’ titles potentially contribute to the future from the intersection of city diplomacy and city branding? Thus, the literature review investigates city diplomacy in the public diplomacy perspective, outlined by the multilayered diplomacy approach, while city branding is analyzed through place branding. Then, a case study is performed on the film cities at UNESCO Creative Cities Network, specifically Galway, Bradford, Busan, and Sydney. The analytical frame named ‘CBCD crossroads matrix’ is an outcome of this research consisting of the intersection between Cull’s components of city diplomacy and Kavaratzis’ components of city branding. Data were collected from reports and interviews, then examined by content analysis and soft systems methodology. Findings indicate potential opportunities for improvements and bring evidence that the crossroads of city diplomacy and city branding flows towards a joint future avenue.

Suggested Citation

  • Niedja de Andrade e Silva Forte Santos, 2021. "Crossroads between city diplomacy and city branding towards the future: case study on the film cities at UNESCO Creative Cities Network," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 17(1), pages 105-125, March.
  • Handle: RePEc:pal:pbapdi:v:17:y:2021:i:1:d:10.1057_s41254-020-00174-3
    DOI: 10.1057/s41254-020-00174-3
    as

    Download full text from publisher

    File URL: http://link.springer.com/10.1057/s41254-020-00174-3
    File Function: Abstract
    Download Restriction: Access to the full text of the articles in this series is restricted.

    File URL: https://libkey.io/10.1057/s41254-020-00174-3?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Graeme Evans, 2003. "Hard‐branding the cultural city – from Prado to Prada," International Journal of Urban and Regional Research, Wiley Blackwell, vol. 27(2), pages 417-440, June.
    2. Sylwia Dudek-Mańkowska & Miroslaw Grochowski, 2019. "From creative industries to the creative place brand: some reflections on city branding in Poland," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 15(4), pages 274-287, December.
    3. Gert‐Jan Hospers, 2020. "A Short Reflection on City Branding and its Controversies," Tijdschrift voor Economische en Sociale Geografie, Royal Dutch Geographical Society KNAG, vol. 111(1), pages 18-23, February.
    4. Michele Acuto & Mika Morissette & Agis Tsouros, 2017. "City Diplomacy: Towards More Strategic Networking? Learning with WHO Healthy Cities," Global Policy, London School of Economics and Political Science, vol. 8(1), pages 14-22, February.
    5. Teemu Moilanen & Seppo Rainisto, 2009. "How to Brand Nations, Cities and Destinations," Palgrave Macmillan Books, Palgrave Macmillan, number 978-0-230-58459-4, December.
    6. Gregory J. Ashworth & Mihalis Kavaratzis & Gary Warnaby, 2015. "The Need to Rethink Place Branding," Springer Books, in: Mihalis Kavaratzis & Gary Warnaby & Gregory J. Ashworth (ed.), Rethinking Place Branding, edition 127, chapter 0, pages 1-11, Springer.
    7. Magdalena Florek, 2011. "Online City Branding," Palgrave Macmillan Books, in: Keith Dinnie (ed.), City Branding, chapter 0, pages 82-90, Palgrave Macmillan.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Maria J. Cerda-Bertomeu & Francisco J. Sarabia-Sanchez, 2016. "Stakeholders’ perceptions of place branding and the role of the public sector: An exploratory analysis," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 12(4), pages 299-313, November.
    2. Michael, Stella, 2018. "Symbolic Economy and Spatial Design: A Methodological Model for the Design of Competitive Spatial Narratives with Place Branding Strategies," MPRA Paper 112692, University Library of Munich, Germany.
    3. Christian Nagaynay & Jeongwoo Lee, 2020. "Place Branding and Urban Regeneration as Dialectical Processes in Local Development Planning: A Case Study on the Western Visayas, Philippines," Sustainability, MDPI, vol. 12(1), pages 1-20, January.
    4. WeiChung Huang & LiChung Jen, 2020. "Color Place Marketing—The Role of Atmospheric Colors on Place Product Association and Consumer Choices in Luoyang, China," Sustainability, MDPI, vol. 12(23), pages 1-20, November.
    5. Edison Jair Duque Oliva & Javier A. Sánchez-Torres, 2023. "Building a University City Brand: Colombian University Students’ Perceptions," Sustainability, MDPI, vol. 15(8), pages 1-24, April.
    6. Yauheniya Barkun & Ewa Glińska & Katarzyna Dębkowska, 2021. "Differentiation of regional attractiveness for gaining talents in the context of place branding theory," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 17(1), pages 78-92, March.
    7. Albert S. Fu & Martin J. Murray, 2014. "Glorified Fantasies and Masterpieces of Deception on Importing Las Vegas into the ‘New South Africa’," International Journal of Urban and Regional Research, Wiley Blackwell, vol. 38(3), pages 843-863, May.
    8. Gary Warnaby & David Bennison & Dominic Medway, 2011. "Branding a Roman Frontier in the Twenty-first Century," Chapters, in: Andy Pike (ed.), Brands and Branding Geographies, chapter 15, Edward Elgar Publishing.
    9. Javier Gimeno Martínez, 2007. "Selling Avant-garde: How Antwerp Became a Fashion Capital (1990—2002)," Urban Studies, Urban Studies Journal Limited, vol. 44(12), pages 2449-2464, November.
    10. Büch, Martin-Peter & Maennig, Wolfgang & Schulke, Hans-Jürgen (ed.), 2012. "Zur Ökonomik von Spitzenleistungen im internationalen Sport," Edition HWWI, Hamburg Institute of International Economics (HWWI), volume 3, number 3.
    11. Salvati, Luca & Sateriano, Adele & Grigoriadis, Efstathios & Carlucci, Margherita, 2017. "New wine in old bottles: The (changing) socioeconomic attributes of sprawl during building boom and stagnation," Ecological Economics, Elsevier, vol. 131(C), pages 361-372.
    12. George Rossolatos, 2021. "So near, so far, so what is social distancing? A fundamental ontological account of a mobile place brand," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 17(4), pages 397-407, December.
    13. Moiseienko Iryna, 2022. "Using the potential of the creative economy to restore Ukraine," International Journal of Management and Economics, Warsaw School of Economics, Collegium of World Economy, vol. 58(4), pages 381-392, December.
    14. Fabiana Mariutti & Ralph Tench, 2015. "Are we talking the Same Language? Challenging Complexity in Country Brand Models," Athens Journal of Business & Economics, Athens Institute for Education and Research (ATINER), vol. 1(1), pages 49-62, January.
    15. Drule Alexandra-Maria & Chiº Alexandru & Dunca Adina-Georgeta, 2013. "Exploratory Research Regarding Romanians’ Perception About The Regional Brand “Maramureª”," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 776-785, July.
    16. Miguel Kanai & Iliana Ortega‐Alcázar, 2009. "The Prospects for Progressive Culture‐Led Urban Regeneration in Latin America: Cases from Mexico City and Buenos Aires," International Journal of Urban and Regional Research, Wiley Blackwell, vol. 33(2), pages 483-501, June.
    17. John Paul Catungal & Deborah Leslie & Yvonne Hii, 2009. "Geographies of Displacement in the Creative City: The Case of Liberty Village, Toronto," Urban Studies, Urban Studies Journal Limited, vol. 46(5-6), pages 1095-1114, May.
    18. Julien Cusin & Juliette Ducros-Passebois, 2016. "L'équipement culturel amiral pour (re)positionner l'image d'une ville : quoi de neuf depuis Bilbao ? Etude des cas de Lens et de Bordeaux," Post-Print hal-03239247, HAL.
    19. Fabiana Mariutti & Ralph Tench, 2016. "How does Brazil measure up? Comparing rankings through the lenses of nation brand indexes," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 12(1), pages 17-31, February.
    20. Vanessa Mathews, 2014. "Incoherence and Tension in Culture-Led Redevelopment," International Journal of Urban and Regional Research, Wiley Blackwell, vol. 38(3), pages 1019-1036, May.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:pal:pbapdi:v:17:y:2021:i:1:d:10.1057_s41254-020-00174-3. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.palgrave.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.