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The Mere Categorization Effect: How the Presence of Categories Increases Choosers' Perceptions of Assortment Variety and Outcome Satisfaction

Citations

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Cited by:

  1. Baek, Eunsoo & Huang, Zhihong & Hwan (Mark) Lee, Seung, 2021. "More than what meets the eye: Understanding the effects of poly-contextual cues in online fashion retailing," Journal of Retailing and Consumer Services, Elsevier, vol. 60(C).
  2. Lauren S. Carroll & Mathew P. White & Sabine Pahl, 2011. "The impact of excess choice on deferment of decisions to volunteer," Judgment and Decision Making, Society for Judgment and Decision Making, vol. 6(7), pages 629-637, October.
  3. Barbara Kahn & Alexander Chernev & Ulf Böckenholt & Kate Bundorf & Michaela Draganska & Ryan Hamilton & Robert Meyer & Klaus Wertenbroch, 2014. "Consumer and managerial goals in assortment choice and design," Marketing Letters, Springer, vol. 25(3), pages 293-303, September.
  4. Claire Heeryung Kim & Joonkyung Kim, 2021. "The Role of Cause Involvement and Assortment Size on Decision Difficulty via Communal Relationships," Sustainability, MDPI, vol. 13(23), pages 1-16, December.
  5. Roose, Gudrun & Vermeir, Iris, 2023. "Putting spatial product presentation cues on the map: Review and research directions," Journal of Business Research, Elsevier, vol. 155(PA).
  6. Mikhalishchev, Sergei, 2023. "Optimal menu when agents make mistakes," Research in Economics, Elsevier, vol. 77(1), pages 25-33.
  7. Shan, Juan & Lu, Hebo & Cui, Annie Peng, 2022. "1 + 1 > 2? Is co-branding an effective way to improve brand masstige?," Journal of Business Research, Elsevier, vol. 144(C), pages 556-571.
  8. Helena Szrek, 2017. "How the number of options and perceived variety influence choice satisfaction: An experiment with prescription drug plans," Judgment and Decision Making, Society for Judgment and Decision Making, vol. 12(1), pages 42-59, January.
  9. Gustafson Christopher R., 2015. "The Role of Knowledge in Choice, Valuation, and Outcomes for Multi-Attribute Goods," Journal of Agricultural & Food Industrial Organization, De Gruyter, vol. 13(1), pages 33-43, January.
  10. Massara, Francesco & Scarpi, Daniele & Melara, Robert D. & Porcheddu, Daniele, 2018. "Affect transfer from national brands to store brands in multi-brand stores," Journal of Retailing and Consumer Services, Elsevier, vol. 45(C), pages 103-110.
  11. Javornik, Ana & Marder, Ben & Pizzetti, Marta & Warlop, Luk, 2021. "Augmented self - The effects of virtual face augmentation on consumers' self-concept," Journal of Business Research, Elsevier, vol. 130(C), pages 170-187.
  12. Vogel, Julia & Paul, Michael, 2015. "One firm, one product, two prices: Channel-based price differentiation and customer retention," Journal of Retailing and Consumer Services, Elsevier, vol. 27(C), pages 126-139.
  13. Orth, Ulrich R. & Crouch, Roberta C., 2014. "Is Beauty in the Aisles of the Retailer? Package Processing in Visually Complex Contexts," Journal of Retailing, Elsevier, vol. 90(4), pages 524-537.
  14. Belton, Cameron A. & Lunn, Peter D., 2020. "Smart choices? An experimental study of smart meters and time-of-use tariffs in Ireland," Energy Policy, Elsevier, vol. 140(C).
  15. Ali Besharat & Gia Nardini & Rhiannon MacDonnell Mesler, 2024. "Bringing Ethical Consumption to the Forefront in Emerging Markets: The Role of Product Categorization," Journal of Business Ethics, Springer, vol. 191(4), pages 777-792, May.
  16. Hense, Jonas & Hübner, Alexander, 2022. "Assortment optimization in omni-channel retailing," European Journal of Operational Research, Elsevier, vol. 301(1), pages 124-140.
  17. Giarlotta, Alfio & Petralia, Angelo & Watson, Stephen, 2023. "Context-sensitive rationality: Choice by salience," Journal of Mathematical Economics, Elsevier, vol. 109(C).
  18. Hee Jin Kim & Song Oh Yoon, 2016. "The effect of category label specificity on consumer choice," Marketing Letters, Springer, vol. 27(4), pages 765-777, December.
  19. Dass, Mayukh & Kumar, Piyush & Acharya, Manaswini, 2024. "An approach to brand planning under high competitor set variation," Journal of Business Research, Elsevier, vol. 182(C).
  20. Wang, Xia & Sun, Luping & Keh, Hean Tat, 2013. "Consumer responses to variety in product bundles: The moderating role of evaluation mode," International Journal of Research in Marketing, Elsevier, vol. 30(4), pages 335-342.
  21. Jordan Etkin & Cassie Mogilner, 2016. "Does Variety Among Activities Increase Happiness?," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 43(2), pages 210-229.
  22. Hu, Xiaojian & Qiu, Ju & Zhao, Ju & Li, Yang, 2023. "Can in-store recommendations for online-substitutive products integrate online and offline channels?," Journal of Retailing and Consumer Services, Elsevier, vol. 70(C).
  23. Thai, Nguyen T. & Yuksel, Ulku, 2017. "Too many destinations to visit: Tourists’ dilemma?," Annals of Tourism Research, Elsevier, vol. 62(C), pages 38-53.
  24. Gabriele Pizzi & Gian Luca Marzocchi, 2020. "Consumer-defined assortments: application of card-sorting to category management," Italian Journal of Marketing, Springer, vol. 2020(1), pages 67-84, March.
  25. Andrew Ellis & Yusufcan Masatlioglu, 2022. "Choice with Endogenous Categorization," The Review of Economic Studies, Review of Economic Studies Ltd, vol. 89(1), pages 240-278.
  26. repec:cup:judgdm:v:12:y:2017:i:1:p:42-59 is not listed on IDEAS
  27. Hasan Bakhshi & Salvatore Novo & Giorgio Fazio, 2023. "The “Great Lockdown” and cultural consumption in the UK," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, vol. 47(4), pages 555-587, December.
  28. Lee, Ha Kyung & Choo, Ho Jung, 2019. "Birds of a feather flocked together look abundant: The visual gestalt effect of an assortment presentation," Journal of Business Research, Elsevier, vol. 104(C), pages 170-182.
  29. Pizzi, Gabriele & Scarpi, Daniele, 2016. "The effect of shelf layout on satisfaction and perceived assortment size: An empirical assessment," Journal of Retailing and Consumer Services, Elsevier, vol. 28(C), pages 67-77.
  30. Geoff Tomaino & Jasper Teow & Ziv Carmon & Leonard Lee & Moshe Ben-Akiva & Charlene Chen & Wai Yan Leong & Shanjun Li & Nan Yang & Jinhua Zhao, 2020. "Mobility as a service (MaaS): the importance of transportation psychology," Marketing Letters, Springer, vol. 31(4), pages 419-428, December.
  31. Brett Hollenbeck & Renato Zaterka Giroldo, 2022. "Winning Big: Scale and Success in Retail Entrepreneurship," Marketing Science, INFORMS, vol. 41(2), pages 271-293, March.
  32. Chang, Chingching, 2011. "The Effect of the Number of Product Subcategories on Perceived Variety and Shopping Experience in an Online Store," Journal of Interactive Marketing, Elsevier, vol. 25(3), pages 159-168.
  33. Yan, Huan & Chang, En-Chung & Chou, Ting-Jui & Tang, Xiaofei, 2015. "The over-categorization effect: How the number of categorizations influences shoppers' perceptions of variety and satisfaction," Journal of Business Research, Elsevier, vol. 68(3), pages 631-638.
  34. Kahn, Barbara E., 2017. "Using Visual Design to Improve Customer Perceptions of Online Assortments," Journal of Retailing, Elsevier, vol. 93(1), pages 29-42.
  35. Piccoli, Gabriele & Lui, Tsz-Wai & Grün, Bettina, 2017. "The impact of IT-enabled customer service systems on service personalization, customer service perceptions, and hotel performance," Tourism Management, Elsevier, vol. 59(C), pages 349-362.
  36. Langner, Tobias & Krengel, Martin, 2013. "The mere categorization effect for complex products: The moderating role of expertise and affect," Journal of Business Research, Elsevier, vol. 66(7), pages 924-932.
  37. Lewis, David & Gill, Tripat, 2016. "Is there a mere categorization effect in investment decisions?," International Journal of Research in Marketing, Elsevier, vol. 33(1), pages 232-235.
  38. Wen, Na & Lurie, Nicholas H., 2019. "More Than Aesthetic: Visual Boundaries and Perceived Variety," Journal of Retailing, Elsevier, vol. 95(3), pages 86-98.
  39. Frank Goedertier & Kristof Geskens & Maggie Geuens & Bert Weijters, 2012. "Increasing choice satisfaction through goal-based labeling," Marketing Letters, Springer, vol. 23(1), pages 119-136, March.
  40. María Pilar Martínez-Ruiz & Juán José Blázquez-Resino & Giovanni Pino, 2017. "Store attributes leading customer satisfaction with unplanned purchases," The Service Industries Journal, Taylor & Francis Journals, vol. 37(5-6), pages 277-295, April.
  41. Blakeley B. McShane & Ulf Böckenholt, 2018. "Multilevel Multivariate Meta-analysis with Application to Choice Overload," Psychometrika, Springer;The Psychometric Society, vol. 83(1), pages 255-271, March.
  42. Mejía, Victor D. & Aurier, Philippe & Huaman-Ramirez, Richard, 2021. "Disentangling the respective impacts of assortment size and alignability on perceived assortment variety," Journal of Retailing and Consumer Services, Elsevier, vol. 59(C).
  43. Ghiassaleh, Arezou & Kocher, Bruno & Czellar, Sandor, 2024. "The effects of benefit-based (vs. attribute-based) product categorizations on mental imagery and purchase behavior," Journal of Retailing, Elsevier, vol. 100(2), pages 239-255.
  44. Iryna Printezis & Carola Grebitus & Stefan Hirsch, 2019. "The price is right!? A meta-regression analysis on willingness to pay for local food," PLOS ONE, Public Library of Science, vol. 14(5), pages 1-23, May.
  45. Smith, Robert W. & Keller, Kevin Lane, 2021. "If all their products seem the same, all the parts within a product seem the same too: How brand homogeneity polarizes product experiences," International Journal of Research in Marketing, Elsevier, vol. 38(3), pages 698-714.
  46. Ketron, Seth & Spears, Nancy & Dai, Bo, 2016. "Overcoming information overload in retail environments: Imagination and sales promotion in a wine context," Journal of Retailing and Consumer Services, Elsevier, vol. 33(C), pages 23-32.
  47. Pizzi, Gabriele & Scarpi, Daniele, 2013. "When Out-of-Stock Products DO Backfire: Managing Disclosure Time and Justification Wording," Journal of Retailing, Elsevier, vol. 89(3), pages 352-359.
  48. Kim, Hye-Young & Urminsky, Oleg, 2025. "The different roads not taken: considering diverse foregone alternatives motivates future goal persistence," LSE Research Online Documents on Economics 121459, London School of Economics and Political Science, LSE Library.
  49. Angelo Petralia, 2024. "Harmful choices," Papers 2408.01317, arXiv.org, revised Dec 2024.
  50. Liu, Pengcheng & Xie, Qing & You, Yi & Dong, Qingqing, 2024. "A Study of Choice Overload Measurement in Food Consumption," IAAE 2024 Conference, August 2-7, 2024, New Delhi, India 344272, International Association of Agricultural Economists (IAAE).
  51. Spassova, Gerri & Isen, Alice M., 2013. "Positive affect moderates the impact of assortment size on choice satisfaction," Journal of Retailing, Elsevier, vol. 89(4), pages 397-408.
  52. Park, Jeong-Yeol & Jang, SooCheong (Shawn), 2013. "Confused by too many choices? Choice overload in tourism," Tourism Management, Elsevier, vol. 35(C), pages 1-12.
  53. Liane Nagengast & Christina Heidemann & Thomas Rudolph, 2013. "Der kombinierte Einsatz von Sortimentsreduktion und Regalkategorisierung zur Sortimentsoptimierung–," Schmalenbach Journal of Business Research, Springer, vol. 65(7), pages 666-687, December.
  54. repec:cup:judgdm:v:6:y:2011:i:7:p:629-637 is not listed on IDEAS
  55. Katie Kelting & Adam Duhachek & Kimberly Whitler, 2017. "Can copycat private labels improve the consumer’s shopping experience? A fluency explanation," Journal of the Academy of Marketing Science, Springer, vol. 45(4), pages 569-585, July.
  56. Bos, Colin & van der Lans, Ivo A. & van Kleef, Ellen & van Trijp, Hans C.M., 2018. "Promoting healthy choices from vending machines: Effectiveness and consumer evaluations of four types of interventions," Food Policy, Elsevier, vol. 79(C), pages 247-255.
  57. M. Kate Bundorf & Helena Szrek, 2010. "Choice Set Size and Decision Making: The Case of Medicare Part D Prescription Drug Plans," Medical Decision Making, , vol. 30(5), pages 582-593, September.
  58. Herzenstein, Michal & Dholakia, Utpal M. & Sonenshein, Scott, 2020. "How the number of options affects prosocial choice," International Journal of Research in Marketing, Elsevier, vol. 37(2), pages 356-370.
  59. LeBoeuf, Robyn A. & Shafir, Eldar & Bayuk, Julia Belyavsky, 2010. "The conflicting choices of alternating selves," Organizational Behavior and Human Decision Processes, Elsevier, vol. 111(1), pages 48-61, January.
  60. Desai, Kalpesh Kaushik & Trivedi, Minakshi, 2014. "Do consumer perceptions matter in measuring choice variety and variety seeking?," Journal of Business Research, Elsevier, vol. 67(1), pages 2786-2792.
  61. Beneke, Justin & Cumming, Alice & Jolly, Lindsey, 2013. "The effect of item reduction on assortment satisfaction—A consideration of the category of red wine in a controlled retail setting," Journal of Retailing and Consumer Services, Elsevier, vol. 20(3), pages 282-291.
  62. Malone, Trey & Lusk, Jayson L., 2017. "The excessive choice effect meets the market: A field experiment on craft beer choice," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 67(C), pages 8-13.
  63. Qin, Dan, 2024. "A simple model of two-stage choice," Journal of Mathematical Economics, Elsevier, vol. 112(C).
  64. Raffaella Misuraca & Francesco Ceresia & Ursina Teuscher & Palmira Faraci, 2019. "The Role of the Brand on Choice Overload," Mind & Society: Cognitive Studies in Economics and Social Sciences, Springer;Fondazione Rosselli, vol. 18(1), pages 57-76, June.
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