Why Is the Trivial Important? A Reasons-Based Account for the Effects of Trivial Attributes on Choice

Citations

Cited by:

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    • Miljkovic, Dragan & Gong, Jian & Lehrke, Linda, 2009. "The Effects of Trivial Attributes on Choice of Food Products," Agricultural and Resource Economics Review, Cambridge University Press, vol. 38(2), pages 142-152, October.
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