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Fortune at the bottom of the innovation pyramid: The strategic logic of incremental innovations

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  • Varadarajan, Rajan

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  • Varadarajan, Rajan, 2009. "Fortune at the bottom of the innovation pyramid: The strategic logic of incremental innovations," Business Horizons, Elsevier, vol. 52(1), pages 21-29.
    • Handle: RePEc:eee:bushor:v:52:y:2009:i:1:p:21-29
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    1. Brown, Christina L & Carpenter, Gregory S, 2000. "Why Is the Trivial Important? A Reasons-Based Account for the Effects of Trivial Attributes on Choice," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 26(4), pages 372-385, March.
    2. Gautam Ahuja & Curba Morris Lampert, 2001. "Entrepreneurship in the large corporation: a longitudinal study of how established firms create breakthrough inventions," Strategic Management Journal, Wiley Blackwell, vol. 22(6‐7), pages 521-543, June.
    3. Barry L. Bayus & William P. Putsis, Jr., 1999. "Product Proliferation: An Empirical Analysis of Product Line Determinants and Market Outcomes," Marketing Science, INFORMS, vol. 18(2), pages 137-153.
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    Cited by:

    1. Evens Salies, 2011. "Product innovation when consumers have switching costs," Working Papers hal-01069477, HAL.
    2. Oh, Ga-Eun (Grace) & Aliyev, Murod & Kafouros, Mario & Au, Alan Kai Ming, 2022. "The role of consumer characteristics in explaining product innovation performance: Evidence from emerging economies," Journal of Business Research, Elsevier, vol. 149(C), pages 713-727.
    3. repec:hal:spmain:info:hdl:2441/eu4vqp9ompqllr09hc03jc5h8 is not listed on IDEAS
    4. Zhiwen Li & Oswin Aganda Anaba & Zhiqiang Ma & Mingxing Li, 2021. "Ghanaian SMEs Amidst the COVID-19 Pandemic: Evaluating the Influence of Entrepreneurial Orientation," Sustainability, MDPI, vol. 13(3), pages 1-27, January.
    5. E. Jakku & P. J. Thorburn & N. A. Marshall & A-M. Dowd & S. M. Howden & E. Mendham & K. Moon & C. Brandon, 2016. "Learning the hard way: a case study of an attempt at agricultural transformation in response to climate change," Climatic Change, Springer, vol. 137(3), pages 557-574, August.
    6. Evens Salies, 2012. "Product Innovation when Consumers have Switching Costs," Chapters, in: Michael Dietrich & Jackie Krafft (ed.), Handbook on the Economics and Theory of the Firm, chapter 31, Edward Elgar Publishing.
    7. Ogilvie,Shaun & Major,Rob & Batstone, Chris & Mussely, Helen & Heasman, Kevin & Taylor, Dave & Jeffs,Andrew & Paine, Glenice, 2016. "Ka Hao Te Rangatahi: New Directions for the New Zealand Scampi Fishery?," 2016 Conference, August 25-26, Nelson, New Zealand 260803, New Zealand Agricultural and Resource Economics Society.
    8. Jin, Chenglin & Liu, Along & Liu, Hefu & Gu, Jibao & Shao, Meng, 2022. "How business model design drives innovation performance: The roles of product innovation capabilities and technological turbulence," Technological Forecasting and Social Change, Elsevier, vol. 178(C).
    9. Andrei, Mariana & Thollander, Patrik & Sannö, Anna, 2022. "Knowledge demands for energy management in manufacturing industry - A systematic literature review," Renewable and Sustainable Energy Reviews, Elsevier, vol. 159(C).
    10. Fábio Frezatti & Diógenes de Souza Bido & Ana Paula Capuano da Cruz & Maria José de Camargo Machado, 2015. "The Structure of Artefacts of Management Control in the Innovation Process: Does Exist Association with the Strategic Profile?," Brazilian Business Review, Fucape Business School, vol. 12(1), pages 128-153, January.
    11. repec:hal:wpspec:info:hdl:2441/5l6uh8ogmqildh09h56210pa6 is not listed on IDEAS
    12. repec:spo:wpmain:info:hdl:2441/5l6uh8ogmqildh09h56210pa6 is not listed on IDEAS
    13. repec:spo:wpecon:info:hdl:2441/5l6uh8ogmqildh09h56210pa6 is not listed on IDEAS
    14. repec:spo:wpmain:info:hdl:2441/eu4vqp9ompqllr09hc03jc5h8 is not listed on IDEAS
    15. Kristina Risom Jespersen & Rune Bysted, 2016. "Implementing New Product Development: A Study Of Personal Characteristics Among Managers," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 20(03), pages 1-23, April.
    16. Neill, Stern & York, Jonathan L., 2012. "The entrepreneurial perceptions of strategy makers: Constructing an exploratory path in the pursuit of radical growth," Journal of Business Research, Elsevier, vol. 65(7), pages 1003-1009.
    17. Ahsan, Mujtaba & Fernhaber, Stephanie A., 2019. "Multinational Enterprises: Leveraging a Corporate International Entrepreneurship Lens for New Insights Into Subsidiary Initiatives," Journal of International Management, Elsevier, vol. 25(1), pages 51-65.
    18. repec:hal:spmain:info:hdl:2441/5l6uh8ogmqildh09h56210pa6 is not listed on IDEAS
    19. Kanchanabha, Bhawini & Badir, Yuosre F., 2021. "Top management Team's cognitive diversity and the Firm's ambidextrous innovation capability: The mediating role of ambivalent interpretation," Technology in Society, Elsevier, vol. 64(C).
    20. Qingyi Chen & Yuting Liu & Zuolin Yao, 2024. "Spatial–Temporal Pattern Evolution and Differentiation Mechanism of Urban Dual Innovation: A Case Study of China’s Three Major Urban Agglomerations," Land, MDPI, vol. 13(9), pages 1-22, August.
    21. Xiaoping Chen & Hongming Xie & Huanhuai Zhou, 2024. "Incremental versus Radical Innovation and Sustainable Competitive Advantage: A Moderated Mediation Model," Sustainability, MDPI, vol. 16(11), pages 1-18, May.
    22. Veronica Scuotto & Sunil Shukla, 2018. "Being Innovator or ‘Imovator’: Current Dilemma?," Journal of the Knowledge Economy, Springer;Portland International Center for Management of Engineering and Technology (PICMET), vol. 9(1), pages 212-227, March.
    23. Pantano, Eleonora & Priporas, Constantinos-Vasilios & Viassone, Milena & Migliano, Giuseppe, 2020. "Does the stakeholder engagement result in new drinks? Evidence from family owned SMEs," Journal of Business Research, Elsevier, vol. 119(C), pages 185-194.

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