The Effects of Trivial Attributes on Choice of Food Products
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- Miljkovic, Dragan & Gong, Jian & Lehrke, Linda, 2009. "The Effects of Trivial Attributes on Choice of Food Products," Agricultural and Resource Economics Review, Northeastern Agricultural and Resource Economics Association, vol. 38(2), pages 1-11, October.
References listed on IDEAS
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Cited by:
- M. Deniz Dalman & Junhong Min, 2014. "Marketing Strategy for Unusual Brand Differentiation : Trivial Attribute Effect," Post-Print hal-04325784, HAL.
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