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Low-Involvement Learning: Memory without Evaluation
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Cited by:
- Giuseppe Bertoli & Bruno Busacca & Marta Imperato, 2020. "Premium private label: how product value, trust and category involvement influence consumers willingness to buy," Italian Journal of Marketing, Springer, vol. 2020(2), pages 143-161, September.
- Szymanowski, M.G., 2009. "Consumption-based learning about brand quality : Essays on how private labels share and borrow reputation," Other publications TiSEM b12825d8-5e21-4437-adda-b, Tilburg University, School of Economics and Management.
- Wakefield, Lane T. & Bennett, Gregg, 2018. "Sports fan experience: Electronic word-of-mouth in ephemeral social media," Sport Management Review, Elsevier, vol. 21(2), pages 147-159.
- Kim Kaivanto, 2014. "Visceral emotions, within-community communication, and (ill-judged) endorsement of financial propositions," Working Papers 69123498, Lancaster University Management School, Economics Department.
- Shinhye Kim & Alberto Sa Vinhas & U.N. Umesh, 2022. "Prepayment and future cross-buying: an exploratory analysis," Marketing Letters, Springer, vol. 33(3), pages 415-439, September.
- Howard, Michael D. & Dwivedi, Priyanka & D'Oria, Laura & Lyles, Marjorie & Nahm, Peter Inho, 2024. "How media portrayal of CEO overconfidence impacts radical innovation," Research Policy, Elsevier, vol. 53(10).
- Wendy Green, 2008. "Does repetition impair auditors' judgments?," Managerial Auditing Journal, Emerald Group Publishing, vol. 23(8), pages 724-743, September.
- Szymanowski, Maciej & Gijsbrechts, Els, 2013. "Patterns in consumption-based learning about brand quality for consumer packaged goods," International Journal of Research in Marketing, Elsevier, vol. 30(3), pages 219-235.
- Peter M. DeMarzo & Dimitri Vayanos & Jeffrey Zwiebel, 2003.
"Persuasion Bias, Social Influence, and Unidimensional Opinions,"
The Quarterly Journal of Economics, President and Fellows of Harvard College, vol. 118(3), pages 909-968.
- Zwiebel, Jeffrey H. & Vayanos, Dimitri & DeMarzo, Peter M., 2001. "Persuasion Bias, Social Influence, and Uni-Dimensional Opinions," Research Papers 1719, Stanford University, Graduate School of Business.
- DeMarzo, Peter M. & Vayanos, Dimitri & Zwiebel, Jeffrey, 2003. "Persuasion bias, social influence, and uni-dimensional opinions," LSE Research Online Documents on Economics 454, London School of Economics and Political Science, LSE Library.
- Tang, Liang (Rebecca) & Jang, Soocheong (Shawn) & Morrison, Alastair, 2012. "Dual-route communication of destination websites," Tourism Management, Elsevier, vol. 33(1), pages 38-49.
- Scott Wright & Chris Manolis & Drew Brown & Xiaoning Guo & John Dinsmore & C.-Y. Chiu & Frank Kardes, 2012. "Construal-level mind-sets and the perceived validity of marketing claims," Marketing Letters, Springer, vol. 23(1), pages 253-261, March.
- Nickolay V. Moshkin & Ron Shachar, 2002. "The Asymmetric Information Model of State Dependence," Marketing Science, INFORMS, vol. 21(4), pages 435-454, August.
- Matthew Ellman & Fabrizio Germano, "undated".
"What Do the Papers Sell?,"
Working Papers
149, Barcelona School of Economics.
- Matthew Ellman & Fabrizio Germano, 2004. "What do the papers sell?," Economics Working Papers 800, Department of Economics and Business, Universitat Pompeu Fabra, revised Feb 2006.
- Tibert Verhagen & Daniel Bloemers, 2018. "Exploring the cognitive and affective bases of online purchase intentions: a hierarchical test across product types," Electronic Commerce Research, Springer, vol. 18(3), pages 537-561, September.
- Darren W Dahl & Eileen Fischer & Gita V Johar & Vicki G Morwitz, 2017. "Making Sense from (Apparent) Senselessness: The JCR Lens," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 44(4), pages 719-723.
- Julie Guidry Moulard & Randle D. Raggio & Judith Anne Garretson Folse, 2021. "Disentangling the meanings of brand authenticity: The entity-referent correspondence framework of authenticity," Journal of the Academy of Marketing Science, Springer, vol. 49(1), pages 96-118, January.
- Rhee, Byong-Duk, 2006. "First-mover disadvantages with idiosyncratic consumer tastes along unobservable characteristics," Regional Science and Urban Economics, Elsevier, vol. 36(1), pages 99-117, January.
- Muhammad Ovais & Muhammad Nouman, 2013. "Product Placement And Consumer Brand Salience: Measuring The Impact," Business & Economic Review, Institute of Management Sciences, Peshawar, Pakistan, vol. 5(1), pages 53-64, April.
- Scott Motyka & Rajneesh Suri & Dhruv Grewal & Chiranjeev Kohli, 2016. "Disfluent vs. fluent price offers: paradoxical role of processing disfluency," Journal of the Academy of Marketing Science, Springer, vol. 44(5), pages 627-638, September.
- Jiao, Peiran & Veiga, André & Walther, Ansgar, 2020.
"Social media, news media and the stock market,"
Journal of Economic Behavior & Organization, Elsevier, vol. 176(C), pages 63-90.
- Andre Veiga & Ansgar Walther, 2016. "Social Media, News Media and the Stock Market," Economics Series Working Papers Paper-805, University of Oxford, Department of Economics.
- Wesley D. Sine & Robert J. David & Hitoshi Mitsuhashi, 2007. "From Plan to Plant: Effects of Certification on Operational Start-up in the Emergent Independent Power Sector," Organization Science, INFORMS, vol. 18(4), pages 578-594, August.
- Zhe OuYang & Jia Xu & Jiuchang Wei & Yang Liu, 2017. "Information Asymmetry and Investor Reaction to Corporate Crisis: Media Reputation as a Stock Market Signal," Journal of Media Economics, Taylor & Francis Journals, vol. 30(2), pages 82-95, April.
- Dena Yadin & Inbal Yahav & Lior Zalmanson & Nira Munichor, 2024. "Resolving the Ethical Tension Between Creating a Civil Environment and Facilitating Free Expression Online: Comment Reordering as an Alternative to Comment Moderation," Journal of Business Ethics, Springer, vol. 192(2), pages 261-283, June.
- A. Reuber & Eileen Fischer, 2010. "Organizations Behaving Badly: When Are Discreditable Actions Likely to Damage Organizational Reputation?," Journal of Business Ethics, Springer, vol. 93(1), pages 39-50, April.
- Moorthy, Sridhar & Hawkins, Scott A., 2005. "Advertising repetition and quality perception," Journal of Business Research, Elsevier, vol. 58(3), pages 354-360, March.
- Wang, Stephen W., 2014. "The moderating effects of involvement with respect to customer relationship management of the airline sector," Journal of Air Transport Management, Elsevier, vol. 35(C), pages 57-63.
- Van den Bogaerd, Machteld & Aerts, Walter, 2015. "Does media reputation affect properties of accounts payable?," European Management Journal, Elsevier, vol. 33(1), pages 19-29.
- Purnawirawan, Nathalia & De Pelsmacker, Patrick & Dens, Nathalie, 2012. "Balance and Sequence in Online Reviews: How Perceived Usefulness Affects Attitudes and Intentions," Journal of Interactive Marketing, Elsevier, vol. 26(4), pages 244-255.
- Davies, Antony & Cline, Thomas W., 2005. "A consumer behavior approach to modeling monopolistic competition," Journal of Economic Psychology, Elsevier, vol. 26(6), pages 797-826, December.
- Ashwin Aravindakshan & Prasad A. Naik, 2015. "Understanding the Memory Effects in Pulsing Advertising," Operations Research, INFORMS, vol. 63(1), pages 35-47, February.
- Jia, Weishi & Redigolo, Giulia & Shu, Susan & Zhao, Jingran, 2020. "Can social media distort price discovery? Evidence from merger rumors," Journal of Accounting and Economics, Elsevier, vol. 70(1).
- Sha Yang & Anindya Ghose, 2010. "Analyzing the Relationship Between Organic and Sponsored Search Advertising: Positive, Negative, or Zero Interdependence?," Marketing Science, INFORMS, vol. 29(4), pages 602-623, 07-08.
- Dalla Costa, Aldo Fortunato & Mollica, Vito & Singh, Abhay, 2021. "Payment methods and the disposition effect: Evidence from Indonesian mutual fund trading," Journal of Behavioral and Experimental Finance, Elsevier, vol. 30(C).
- Ye Hu & Kitty Wang & Ming Chen & Sam Hui, 2021. "Herding Among Retail Shoppers: the Case of Television Shopping Network," Customer Needs and Solutions, Springer;Institute for Sustainable Innovation and Growth (iSIG), vol. 8(1), pages 27-40, June.
- Kronrod, Ann & Lowrey, Tina M., 2016. "Tastlé-Nestlé, Toogle-Google: The effects of similarity to familiar brand names in brand name innovation," Journal of Business Research, Elsevier, vol. 69(3), pages 1182-1189.
- Nenycz-Thiel, Magda & Sharp, Byron & Dawes, John & Romaniuk, Jenni, 2010. "Competition for memory retrieval between private label and national brands," Journal of Business Research, Elsevier, vol. 63(11), pages 1142-1147, November.