IDEAS home Printed from https://ideas.repec.org/r/oup/jconrs/doi10.1086-656219.html
   My bibliography  Save this item

The Underdog Effect: The Marketing of Disadvantage and Determination through Brand Biography

Citations

Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
as


Cited by:

  1. Faheem Gul Gilal & Justin Paul & Asha Thomas & Lia Zarantonello & Rukhsana Gul Gilal, 2023. "Brand passion: a systematic review and future research agenda," Journal of Brand Management, Palgrave Macmillan, vol. 30(6), pages 490-515, November.
  2. Jung, Hyukjin & Bae, Joonheui & Kim, Hanku, 2022. "The effect of corporate social responsibility and corporate social irresponsibility: Why company size matters based on consumers’ need for self-expression," Journal of Business Research, Elsevier, vol. 146(C), pages 146-154.
  3. Nurmohamed, Samir & Kundro, Timothy G. & Myers, Christopher G., 2021. "Against the odds: Developing underdog versus favorite narratives to offset prior experiences of discrimination," Organizational Behavior and Human Decision Processes, Elsevier, vol. 167(C), pages 206-221.
  4. Wallach, Karen Anne & Popovich, Deidre, 2023. "When Big Is Less than Small: Why dominant brands lack authenticity in their sustainability initiatives," Journal of Business Research, Elsevier, vol. 158(C).
  5. Bort, James & Totterman, Henrik, 2023. "The growth aspirations of underdog entrepreneurs," Journal of Business Research, Elsevier, vol. 165(C).
  6. repec:oup:jconrs:v:49:y:2023:i:5:p:762-785. is not listed on IDEAS
  7. Koukova, Nevena T. & Wang, Rebecca Jen-Hui & Isaac, Mathew S., 2023. "“If you loved our product”: Do conditional review requests harm retailer loyalty?," Journal of Retailing, Elsevier, vol. 99(1), pages 85-101.
  8. Noor Hasmini Binti Abd Ghani & Mohammad Kashedul Wahab Tuhin, 2016. "Consumer Brand Relationships," International Review of Management and Marketing, Econjournals, vol. 6(4), pages 950-957.
  9. Wallace, Elaine & Torres, Pedro & Augusto, Mário & Stefuryn, Maryana, 2021. "Outcomes for self-expressive brands followed on social media: Identifying different paths for inner self-expressive and social self-expressive brands," Journal of Business Research, Elsevier, vol. 135(C), pages 519-531.
  10. Davis, Robert & McGinnis, Lee Phillip, 2016. "Conceptualizing excessive fan consumption behavior," Journal of Retailing and Consumer Services, Elsevier, vol. 28(C), pages 252-262.
  11. Tang, Yangyi (Eric) & Tsang, Alex S.L., 2020. "Inspire me to purchase: Consumers’ personal control and preference for underdog brand positioning," Journal of Business Research, Elsevier, vol. 115(C), pages 101-109.
  12. Remi Trudel & Jennifer J. Argo & Matthew D. Meng, 2016. "The Recycled Self: Consumers’ Disposal Decisions of Identity-Linked Products," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 43(2), pages 246-264.
  13. Thanh-Thao Nguyen & Bianca Grohmann, 0. "The influence of passion/determination and external disadvantage on consumer responses to brand biographies," Journal of Brand Management, Palgrave Macmillan, vol. 0, pages 1-14.
  14. Spiller, Achim & von Meyer-Höfer, Marie & Sonntag, Winnie, 2016. "Gibt es eine Zukunft für die moderne konventionelle Tierhaltung in Nordwesteuropa?," DARE Discussion Papers 1608, Georg-August University of Göttingen, Department of Agricultural Economics and Rural Development (DARE).
  15. Sohyun Bae & Xiaoyan Liu & Sharon Ng, 2022. "We are more tolerant than I: self-construal and consumer responses toward deceptive advertising," Marketing Letters, Springer, vol. 33(2), pages 277-291, June.
  16. Angeline G. A. Nariswari & Qimei Chen, 2016. "Siding with the underdog: is your customer voting effort a sweet deal for your competitors?," Marketing Letters, Springer, vol. 27(4), pages 701-713, December.
  17. Kevin Lane Keller, 2023. "Looking forward, looking back: developing a narrative of the past, present and future of a brand," Journal of Brand Management, Palgrave Macmillan, vol. 30(1), pages 1-8, January.
  18. Monahan, Lisa & Espinosa, Jennifer A. & Langenderfer, Jeff & Ortinau, David J., 2023. "Did you hear our brand is hated? The unexpected upside of hate-acknowledging advertising for polarizing brands," Journal of Business Research, Elsevier, vol. 154(C).
  19. Bangwool Han & Agung Yoga Sembada & Lester W. Johnson, 2021. "Leveraging Underdog Positioning and Consumer Trait Agreeableness for Sustained Marketing Strategy," Sustainability, MDPI, vol. 13(23), pages 1-14, November.
  20. Julie Guidry Moulard & Randle D. Raggio & Judith Anne Garretson Folse, 2021. "Disentangling the meanings of brand authenticity: The entity-referent correspondence framework of authenticity," Journal of the Academy of Marketing Science, Springer, vol. 49(1), pages 96-118, January.
  21. Shamah, Rania A.M. & Mason, Michela C. & Moretti, Andrea & Raggiotto, Francesco, 2018. "Investigating the antecedents of African fast food customers' loyalty: A self-congruity perspective," Journal of Business Research, Elsevier, vol. 86(C), pages 446-456.
  22. Joshua T Beck & Ryan Rahinel & Alexander Bleier & Simona Botti & Darren W Dahl & J Jeffrey Inman, 2020. "Company Worth Keeping: Personal Control and Preferences for Brand Leaders [Measuring Brand Equity across Products and Markets]," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 46(5), pages 871-886.
  23. Noor Hasmini Binti Abd Ghani & Mohammad Kashedul Wahab Tuhin, 2016. "Consumer Brand Relationships," International Review of Management and Marketing, Econjournals, vol. 6(4), pages 950-957.
  24. Teyi, Shelter Selorm & Larsen, Marcus M. & Namatovu, Rebecca, 2023. "Entrepreneurial identity and response strategies in the informal economy," Journal of Business Research, Elsevier, vol. 165(C).
  25. Ali Tezer & H. Onur Bodur & Bianca Grohmann, 2020. "Communicating brand biographies effectively: the role of communication source," Journal of the Academy of Marketing Science, Springer, vol. 48(4), pages 712-733, July.
  26. Hamby, Anne & Kim, Hongmin & Spezzano, Francesca, 2024. "Sensational stories: The role of narrative characteristics in distinguishing real and fake news and predicting their spread," Journal of Business Research, Elsevier, vol. 170(C).
  27. Yuliya Snihur & Llewellyn D. W. Thomas & Raghu Garud & Nelson Phillips, 2022. "Entrepreneurial Framing: A Literature Review and Future Research Directions," Entrepreneurship Theory and Practice, , vol. 46(3), pages 578-606, May.
  28. Bruno F. Abrantes & Rana Basit Ali, 2023. "Perception of brand globalness and localness: the role of brand competence in stereotype-building and value consciousness," Journal of Marketing Analytics, Palgrave Macmillan, vol. 11(4), pages 722-737, December.
  29. Meng-Chuan Tsai, 2020. "Storytelling Advertising Investment Profits in Marketing: From the Perspective of Consumers’ Purchase Intention," Mathematics, MDPI, vol. 8(10), pages 1-12, October.
  30. Kupor, Daniella & Reich, Taly & Laurin, Kristin, 2018. "The (bounded) benefits of correction: The unanticipated interpersonal advantages of making and correcting mistakes," Organizational Behavior and Human Decision Processes, Elsevier, vol. 149(C), pages 165-178.
  31. Busch, Gesa & Spiller, Achim, 2015. "Real farmer share, perceived farmer share and fair distribution in food chains from a consumers' perspective," 143rd Joint EAAE/AAEA Seminar, March 25-27, 2015, Naples, Italy 202736, European Association of Agricultural Economists.
  32. Zhu, Linlin & He, Yi & Chen, Qimei & Hu, Miao, 2017. "It's the thought that counts: The effects of construal level priming and donation proximity on consumer response to donation framing," Journal of Business Research, Elsevier, vol. 76(C), pages 44-51.
  33. Burnell, Devin & Neubert, Emily & Fisher, Greg, 2023. "Venture tales: Practical storytelling strategies underpinning entrepreneurial narratives," Business Horizons, Elsevier, vol. 66(3), pages 325-346.
  34. Bianca Grohmann & H. Bodur, 2015. "Brand Social Responsibility: Conceptualization, Measurement, and Outcomes," Journal of Business Ethics, Springer, vol. 131(2), pages 375-399, October.
  35. Kevin Lane Keller & J Jeffrey Inman & Margaret C Campbell & Amna Kirmani & Linda L Price, 2020. "Consumer Research Insights on Brands and Branding: A JCR Curation [Uniting the Tribes: Using Text for Marketing Insight]," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 46(5), pages 995-1001.
  36. Chen, Qimei & He, Yi & Hu, Miao & Li, Daoji, 2023. "(Em)powering the underdog: How power states enhance referral intention-behavior consistency for underdog entrepreneurs," Journal of Business Research, Elsevier, vol. 169(C).
  37. Busch, Gesa & Spiller, Achim, 2016. "Farmer share and fair distribution in food chains from a consumer’s perspective," Journal of Economic Psychology, Elsevier, vol. 55(C), pages 149-158.
  38. Lount, Robert B. & Pettit, Nathan C. & Doyle, Sarah P., 2017. "Motivating underdogs and favorites," Organizational Behavior and Human Decision Processes, Elsevier, vol. 141(C), pages 82-93.
  39. Sarah Hemmerling & Achim Spiller, 2016. "Old vegetable varieties: attitude, consumption behaviour and knowledge of German consumers," Economia agro-alimentare, FrancoAngeli Editore, vol. 18(2), pages 179-204.
  40. Thanh-Thao Nguyen & Bianca Grohmann, 2020. "The influence of passion/determination and external disadvantage on consumer responses to brand biographies," Journal of Brand Management, Palgrave Macmillan, vol. 27(4), pages 452-465, July.
  41. Katia Laura Sidali & Pascual Yépez Morocho & Edgardo I. Garrido-Pérez, 2016. "Food Tourism in Indigenous Settings as a Strategy of Sustainable Development: The Case of Ilex guayusa Loes. in the Ecuadorian Amazon," Sustainability, MDPI, vol. 8(10), pages 1-17, September.
  42. Berendt, Johannes & Uhrich, Sebastian & Thompson, Scott A., 2018. "Marketing, get ready to rumble—How rivalry promotes distinctiveness for brands and consumers," Journal of Business Research, Elsevier, vol. 88(C), pages 161-172.
  43. Liyin Jin & Yanqun He, 2018. "How the frequency and amount of corporate donations affect consumer perception and behavioral responses," Journal of the Academy of Marketing Science, Springer, vol. 46(6), pages 1072-1088, November.
  44. Stock, Carolin & Gierl, Heribert, 2015. "Does information about the underdog biography of company founders affect brand evaluations?," Die Unternehmung - Swiss Journal of Business Research and Practice, Nomos Verlagsgesellschaft mbH & Co. KG, vol. 69(1), pages 2-24.
  45. Paolo Antonetti & Ilaria Baghi, 2021. "How the sender’s positioning and the target’s CSR record influence the effectiveness of scapegoating crisis communications," Marketing Letters, Springer, vol. 32(4), pages 411-423, December.
  46. Hector Gonzalez-Jimenez, 2017. "The self-concept life cycle and brand perceptions: An interdisciplinary perspective," AMS Review, Springer;Academy of Marketing Science, vol. 7(1), pages 67-84, June.
IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.