Old vegetable varieties: attitude, consumption behaviour and knowledge of German consumers
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- Neeru Paharia & Anat Keinan & Jill Avery & Juliet B. Schor, 2011. "The Underdog Effect: The Marketing of Disadvantage and Determination through Brand Biography," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 37(5), pages 775-790.
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- Josephine Lauterbach & Christina Bantle, 2022. "“For More Diversity, Better Taste and My Own Health” Exploring Organic Consumers’ Purchasing Motives for Heirloom Vegetable Varieties," Sustainability, MDPI, vol. 14(7), pages 1-16, March.
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JEL classification:
- Q13 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - Agricultural Markets and Marketing; Cooperatives; Agribusiness
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