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Product uniqueness as a driver of customer utility in mass customization

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  1. Rakhshan Ummar & Sharjeel Saleem, 2020. "Thematic Ideation: A Superior Supplementary Concept in Creativity and Innovation," SAGE Open, , vol. 10(3), pages 21582440209, August.
  2. Jennifer K D’Angelo & Kristin Diehl & Lisa A Cavanaugh, 2019. "Lead by Example? Custom-Made Examples Created by Close Others Lead Consumers to Make Dissimilar Choices," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 46(4), pages 750-773.
  3. Gannon, Martin & Taheri, Babak & Olya, Hossein, 2019. "Festival quality, self-connection, and bragging," Annals of Tourism Research, Elsevier, vol. 76(C), pages 239-252.
  4. de Bellis, Emanuel & Venkataramani Johar, Gita, 2020. "Autonomous Shopping Systems: Identifying and Overcoming Barriers to Consumer Adoption," Journal of Retailing, Elsevier, vol. 96(1), pages 74-87.
  5. Maria Antonietta Raimondo & Gaetano Nino Miceli & Stefania Farace, 2013. "Self o mass branding? La relazione tra personalizzazione e marca," MERCATI & COMPETITIVIT?, FrancoAngeli Editore, vol. 2013(4), pages 149-171.
  6. Turner, Frances & Merle, Aurélie & Gotteland, David, 2020. "Enhancing consumer value of the co-design experience in mass customization," Journal of Business Research, Elsevier, vol. 117(C), pages 473-483.
  7. Scarpi, Daniele & Pizzi, Gabriele & Raggiotto, Francesco, 2019. "The extraordinary attraction of being ordinary: A moderated mediation model of purchase for prototypical products," Journal of Retailing and Consumer Services, Elsevier, vol. 49(C), pages 267-278.
  8. Chai, Andreas & Stepanova, Elena & Moneta, Alessio, 2023. "Quantifying expenditure hierarchies and the expansion of global consumption diversity," Journal of Economic Behavior & Organization, Elsevier, vol. 214(C), pages 860-886.
  9. Li, Hui & Xu, Yunjie & Huang, Lihua, 2021. "When less is more? The contingent effect of product supply limitation in the release of new electronic products," Journal of Retailing and Consumer Services, Elsevier, vol. 60(C).
  10. Benjamin Polak & Rupert Stadler & Mark Heitmann & Andreas Herrmann & Marc Cäsar & Jan Landwehr, 2010. "Aufpreise oder Gesamtpreise? Wirkung der Preisdarstellung auf das individuelle Entscheidungsverhalten," Schmalenbach Journal of Business Research, Springer, vol. 62(8), pages 911-932, December.
  11. Sarah Diefenbach & Svetlana Jung & Thomas Diller & Christina Franze & Stina Maciejczyk, 2018. "The Secret of Self-Made: The Potential of Different Types of Consumer Participation for Product Attachment and Commercial Value," Social Sciences, MDPI, vol. 7(4), pages 1-19, March.
  12. Corina P. Tarţa & Ioan Plăiaş & Luis F. Martinez & Luisa M. Martinez, 2020. "The Role of Car Aesthetics on Consumers’ Decisions: An Example from Romania," Scientific Annals of Economics and Business (continues Analele Stiintifice), Alexandru Ioan Cuza University, Faculty of Economics and Business Administration, vol. 67(1), pages 33-43, March.
  13. Wong, Hartanto & Lesmono, Dharma, 2013. "On the evaluation of product customization strategies in a vertically differentiated market," International Journal of Production Economics, Elsevier, vol. 144(1), pages 105-117.
  14. Tookanlou, Parisa Bagheri & Wong, Hartanto, 2020. "Determining the optimal customization levels, lead times, and inventory positioning in vertical product differentiation," International Journal of Production Economics, Elsevier, vol. 221(C).
  15. Sahi, Gurjeet Kaur & Devi, Rita & Gupta, Mahesh C. & Cheng, T.C.E., 2022. "Assessing co-creation based competitive advantage through consumers’ need for differentiation," Journal of Retailing and Consumer Services, Elsevier, vol. 66(C).
  16. Fogliatto, Flavio S. & da Silveira, Giovani J.C. & Borenstein, Denis, 2012. "The mass customization decade: An updated review of the literature," International Journal of Production Economics, Elsevier, vol. 138(1), pages 14-25.
  17. Frances Turner & Aurelie Merle & Pauline Fatien Diochon, 2011. "How to Assess and Increase the Value of a Co-Design Experience: a Synthesis of the Extant Literature," Post-Print hal-00649498, HAL.
  18. Oksana Loginova & X. Henry Wang, 2009. "Customization: Ideal Varieties, Product Uniqueness and Price Competition," Economics Bulletin, AccessEcon, vol. 29(4), pages 2573-2581.
  19. Elhajjar, Samer, 2023. "Factors influencing buying behavior of Lebanese consumers towards fashion brands during economic crisis: A qualitative study," Journal of Retailing and Consumer Services, Elsevier, vol. 71(C).
  20. Christian Hildebrand & Tobias Schlager, 2019. "Focusing on others before you shop: exposure to Facebook promotes conventional product configurations," Journal of the Academy of Marketing Science, Springer, vol. 47(2), pages 291-307, March.
  21. Orlowski, Marissa & Lefebvre, Sarah & Back, Robin M., 2022. "Thinking outside the bottle: Effects of alternative wine packaging," Journal of Retailing and Consumer Services, Elsevier, vol. 69(C).
  22. Krause, Franziska & Görgen, Jonas & de Bellis, Emanuel & Franke, Nikolaus & Burghartz, Pia & Klanner, Ilse-Maria & Häubl, Gerald, 2023. "One-of-a-kind products: Leveraging strict uniqueness in mass customization," International Journal of Research in Marketing, Elsevier, vol. 40(4), pages 823-840.
  23. Srivastava, Ankur & Gautam, Vikas & Sharma, Vikram, 2023. "Does consideration for future consequences matter in consumer decision to rent electric vehicles?," Energy Policy, Elsevier, vol. 181(C).
  24. Mazodier, Marc & Merunka, Dwight, 2014. "Beyond brand attitude: Individual drivers of purchase for symbolic cobranded products," Journal of Business Research, Elsevier, vol. 67(7), pages 1552-1558.
  25. Burghartz, Pia, 2021. "Robo Homecoming: Customization to Curb Uniqueness Threat," Marketing Review St.Gallen, Universität St.Gallen, Institut für Marketing und Customer Insight, vol. 38(2), pages 54-61.
  26. Henkel, Laura & Jahn, Steffen & Toporowski, Waldemar, 2022. "Short and sweet: Effects of pop-up stores’ ephemerality on store sales," Journal of Retailing and Consumer Services, Elsevier, vol. 65(C).
  27. Annika Wiecek & Daniel Wentzel & Aras Erkin, 2020. "Just print it! The effects of self-printing a product on consumers’ product evaluations and perceived ownership," Journal of the Academy of Marketing Science, Springer, vol. 48(4), pages 795-811, July.
  28. Sonali Diddi & Srikant Manchiraju, 2020. "Value-Based Segmentation of U.S. Luxury Consumers: Conceptual Replication and Model Validation," International Journal of Marketing Studies, Canadian Center of Science and Education, vol. 10(4), pages 1-26, March.
  29. Christian Hildebrand & Gerald Häubl & Andreas Herrmann & Jan R. Landwehr, 2013. "When Social Media Can Be Bad for You: Community Feedback Stifles Consumer Creativity and Reduces Satisfaction with Self-Designed Products," Information Systems Research, INFORMS, vol. 24(1), pages 14-29, March.
  30. Jiamin Yin & Yansu Wang & Jun Pang & Kanliang Wang, 2020. "Customizing products for self versus close others: the effect of intended recipient on creator perceptions of product uniqueness," Marketing Letters, Springer, vol. 31(1), pages 73-87, March.
  31. Mochon, Daniel & Norton, Michael I. & Ariely, Dan, 2012. "Bolstering and restoring feelings of competence via the IKEA effect," International Journal of Research in Marketing, Elsevier, vol. 29(4), pages 363-369.
  32. Das, Gopal & Mukherjee, Amaradri & Smith, Ronn J., 2018. "The Perfect Fit: The Moderating Role of Selling Cues on Hedonic and Utilitarian Product Types," Journal of Retailing, Elsevier, vol. 94(2), pages 203-216.
  33. Frances Turner & Aurelie Merle & Pauline Fatien Diochon, 2011. "How to Assess and Increase the Value of a Co-Design Experience: a Synthesis of the Extant Literature," Grenoble Ecole de Management (Post-Print) hal-00649498, HAL.
  34. Casaló, Luis V. & Flavián, Carlos & Ibáñez-Sánchez, Sergio, 2020. "Influencers on Instagram: Antecedents and consequences of opinion leadership," Journal of Business Research, Elsevier, vol. 117(C), pages 510-519.
  35. Zogaj, Adnan & Olk, Stephan & Tscheulin, Dieter K., 2019. "Go pop-up: Effects of temporary retail on product- and brand-related consumer reactions," Journal of Retailing and Consumer Services, Elsevier, vol. 50(C), pages 111-121.
  36. Songyee Hur & Sejin Ha, 2023. "Would luxury brands benefit from empowering consumers in product decision-making?," Journal of Brand Management, Palgrave Macmillan, vol. 30(6), pages 516-534, November.
  37. de Bellis, Emanuel & Sprott, David E. & Herrmann, Andreas & Bierhoff, Hans-Werner & Rohmann, Elke, 2016. "The Influence of Trait and State Narcissism on the Uniqueness of Mass-Customized Products," Journal of Retailing, Elsevier, vol. 92(2), pages 162-172.
  38. Safi, Roozmehr, 2022. "What consumers think about product self-assembly: Insights from big data," Journal of Business Research, Elsevier, vol. 153(C), pages 341-354.
  39. Miceli, Gaetano “Nino” & Raimondo, Maria Antonietta & Farace, Stefania, 2013. "Customer Attitude and Dispositions Towards Customized Products: The Interaction Between Customization Model and Brand," Journal of Interactive Marketing, Elsevier, vol. 27(3), pages 209-225.
  40. Koch, Oliver Francis & Benlian, Alexander, 2015. "Promotional Tactics for Online Viral Marketing Campaigns: How Scarcity and Personalization Affect Seed Stage Referrals," Journal of Interactive Marketing, Elsevier, vol. 32(C), pages 37-52.
  41. Qin, Yao & Wang, Xuehua, 2023. "Power distance belief and the desire for uniqueness," Journal of Business Research, Elsevier, vol. 160(C).
  42. Bharadwaj, Neeraj & Naylor, Rebecca Walker & ter Hofstede, Frenkel, 2009. "Consumer response to and choice of customized versus standardized systems," International Journal of Research in Marketing, Elsevier, vol. 26(3), pages 216-227.
  43. Alves, Helena & Fernandes, Cristina & Raposo, Mário, 2016. "Value co-creation: Concept and contexts of application and study," Journal of Business Research, Elsevier, vol. 69(5), pages 1626-1633.
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