IDEAS home Printed from https://ideas.repec.org/p/hal/gemptp/hal-00649498.html
   My bibliography  Save this paper

How to Assess and Increase the Value of a Co-Design Experience: a Synthesis of the Extant Literature

Author

Listed:
  • Frances Turner

    (GEM DBA Student - MKT - Marketing - EESC-GEM Grenoble Ecole de Management - Menlo College)

  • Aurelie Merle

    (MKT - Marketing - EESC-GEM Grenoble Ecole de Management)

  • Pauline Fatien Diochon

    (Laboratoire de Recherche Magellan - UJML - Université Jean Moulin - Lyon 3 - Université de Lyon - Institut d'Administration des Entreprises (IAE) - Lyon, Menlo College)

Abstract

Franke & Piller (2003) stress the success of mass customization (MC) depends upon optimal toolkit design and underscore the importance of the MC co-design experience. However, what do we know about the value of this experience? How do we increase its value? How do we optimize toolkit design? Based upon the academic literature, this paper aims to answer these questions. First, we discuss results of previous studies on the four key variables used to assess how the consumer values self-design: enjoyment, control, pride of authorship and complexity. Second, we analyze the best solutions to increase the value of the co-design experience on these key variables: we explore toolkit functionality and how it can be endowed with features that enhance the MC user's perception of the process. This paper contributes to the body of mass customization theory regarding the value of the co-design experience and emphasizes how to design efficient toolkits.

Suggested Citation

  • Frances Turner & Aurelie Merle & Pauline Fatien Diochon, 2011. "How to Assess and Increase the Value of a Co-Design Experience: a Synthesis of the Extant Literature," Grenoble Ecole de Management (Post-Print) hal-00649498, HAL.
    • Handle: RePEc:hal:gemptp:hal-00649498
    Note: View the original document on HAL open archive server: http://hal.grenoble-em.com/hal-00649498
    as

    Download full text from publisher

    File URL: http://hal.grenoble-em.com/hal-00649498/document
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Babin, Barry J & Darden, William R & Griffin, Mitch, 1994. "Work and/or Fun: Measuring Hedonic and Utilitarian Shopping Value," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 20(4), pages 644-656, March.
    2. Aurelie Merle & Jean-Louis Chandon & Elyette Roux & Fabrice Alizon, 2010. "Perceived Value of the Mass-Customized Product and Mass Customization Experience for Individual Consumers," Grenoble Ecole de Management (Post-Print) hal-00585292, HAL.
    3. Nikolaus Franke & Martin Schreier, 2008. "Product uniqueness as a driver of customer utility in mass customization," Marketing Letters, Springer, vol. 19(2), pages 93-107, June.
    4. Neeraj Arora & Xavier Dreze & Anindya Ghose & James Hess & Raghuram Iyengar & Bing Jing & Yogesh Joshi & V. Kumar & Nicholas Lurie & Scott Neslin & S. Sajeesh & Meng Su & Niladri Syam & Jacquelyn Thom, 2008. "Putting one-to-one marketing to work: Personalization, customization, and choice," Marketing Letters, Springer, vol. 19(3), pages 305-321, December.
    5. Aurelie Merle & Jean-Louis Chandon & Elyette Roux & Fabrice Alizon, 2010. "Perceived Value of the Mass-Customized Product and Mass Customization Experience for Individual Consumers," Post-Print hal-00585292, HAL.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Turner, Frances & Merle, Aurélie & Gotteland, David, 2020. "Enhancing consumer value of the co-design experience in mass customization," Journal of Business Research, Elsevier, vol. 117(C), pages 473-483.
    2. Frances Turner & Aurelie Merle & Pauline Fatien Diochon, 2011. "How to Assess and Increase the Value of a Co-Design Experience: a Synthesis of the Extant Literature," Post-Print hal-00649498, HAL.
    3. Fogliatto, Flavio S. & da Silveira, Giovani J.C. & Borenstein, Denis, 2012. "The mass customization decade: An updated review of the literature," International Journal of Production Economics, Elsevier, vol. 138(1), pages 14-25.
    4. Yoo, Jungmin & Park, Minjung, 2016. "The effects of e-mass customization on consumer perceived value, satisfaction, and loyalty toward luxury brands," Journal of Business Research, Elsevier, vol. 69(12), pages 5775-5784.
    5. Na Liu & Pui-Sze Chow & Hongshan Zhao, 2020. "Challenges and critical successful factors for apparel mass customization operations: recent development and case study," Annals of Operations Research, Springer, vol. 291(1), pages 531-563, August.
    6. David M. Goldberg & Jason K. Deane & Terry R. Rakes & Loren Paul Rees, 2022. "3D Printing Technology and the Market Value of the Firm," Information Systems Frontiers, Springer, vol. 24(4), pages 1379-1392, August.
    7. Eric Stevens & Ronald Boucher, 2020. "Designing Co-Creation Platforms: The Case of Configurators Toolkits," Post-Print hal-02872485, HAL.
    8. Guo, Shu & Choi, Tsan-Ming & Chung, Sai-Ho, 2022. "Self-design fun: Should 3D printing be employed in mass customization operations?," European Journal of Operational Research, Elsevier, vol. 299(3), pages 883-897.
    9. Ye Yan & Suraksha Gupta & Klaus Schoefer & Tana Licsandru, 2020. "A Review of E-mass Customization as a Branding Strategy," Corporate Reputation Review, Palgrave Macmillan, vol. 23(3), pages 215-223, August.
    10. Piller, Frank & Vossen, Alexander & Ihl, Christoph, 2012. "From Social Media to Social Product Development: The Impact of Social Media on Co-Creation of Innovation," Die Unternehmung - Swiss Journal of Business Research and Practice, Nomos Verlagsgesellschaft mbH & Co. KG, vol. 66(1), pages 7-27.
    11. Suk Bong Choi & Jin Min Kim, 2018. "A comparative analysis of electronic service quality in the online open market and social commerce: the case of Korean young adults," Service Business, Springer;Pan-Pacific Business Association, vol. 12(2), pages 403-433, June.
    12. Shao, Xiao-Feng, 2020. "What is the right production strategy for horizontally differentiated product: Standardization or mass customization?," International Journal of Production Economics, Elsevier, vol. 223(C).
    13. Zogaj, Adnan & Olk, Stephan & Tscheulin, Dieter K., 2019. "Go pop-up: Effects of temporary retail on product- and brand-related consumer reactions," Journal of Retailing and Consumer Services, Elsevier, vol. 50(C), pages 111-121.
    14. Khajehzadeh, Saman & Oppewal, Harmen & Tojib, Dewi, 2014. "Consumer responses to mobile coupons: The roles of shopping motivation and regulatory fit," Journal of Business Research, Elsevier, vol. 67(11), pages 2447-2455.
    15. Shuangyao Zhao & Qiang Zhang & Zhanglin Peng & Yu Fan, 2020. "Integrating customer requirements into customized product configuration design based on Kano’s model," Journal of Intelligent Manufacturing, Springer, vol. 31(3), pages 597-613, March.
    16. Laura Macchion & Rosanna Fornasiero & Andrea Vinelli, 2017. "Supply chain configurations: a model to evaluate performance in customised productions," International Journal of Production Research, Taylor & Francis Journals, vol. 55(5), pages 1386-1399, March.
    17. Lacroix, Rachel & Seifert, Ralf W. & Timonina-Farkas, Anna, 2021. "Benefiting from additive manufacturing for mass customization across the product life cycle," Operations Research Perspectives, Elsevier, vol. 8(C).
    18. Scarpi, Daniele & Pizzi, Gabriele & Raggiotto, Francesco, 2019. "The extraordinary attraction of being ordinary: A moderated mediation model of purchase for prototypical products," Journal of Retailing and Consumer Services, Elsevier, vol. 49(C), pages 267-278.
    19. Straus, Lennart & Robbert, Thomas & Roth, Stefan, 2016. "Customer participation in the customization of services: Effects on satisfaction and behavioral intentions," jbm - Journal of Business Market Management, Free University Berlin, Marketing Department, vol. 9(1), pages 498-517.
    20. Kolomiiets Olga & Krzyżanowska Magdalena & Mazurek Grzegorz, 2018. "Customer Disposition to Value Co-Creation Activities. The Case of the Clothing Industry," Journal of Management and Business Administration. Central Europe, Sciendo, vol. 26(3), pages 30-48, September.

    More about this item

    Keywords

    Co-Design Experience;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:hal:gemptp:hal-00649498. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: CCSD (email available below). General contact details of provider: https://hal.archives-ouvertes.fr/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.