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Festival quality, self-connection, and bragging

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  • Gannon, Martin
  • Taheri, Babak
  • Olya, Hossein

Abstract

Festivals provide opportunities for experiential consumption, attracting both first-time and repeat visitors. However, current understanding of the perceptual and behavioural differences between these groups remains incomplete. This study investigates how experiential purchase quality influences experience self-connection and braggart word-of-mouth, for both first-time and repeat visitors, using a mixed-method approach. The qualitative (n = 32) and quantitative (n = 909) results together reveal that the combinations of experiential purchase quality dimensions stimulating experience self-connection and braggart word-of-mouth in repeat visitors differ significantly from those for first-time visitors, emphasising the need for festival managers to pay close attention to how different visitor groups perceive and prioritise experiential purchase quality dimensions. The findings thus extend current understanding of how braggart word-of-mouth emerges in an experiential consumption context.

Suggested Citation

  • Gannon, Martin & Taheri, Babak & Olya, Hossein, 2019. "Festival quality, self-connection, and bragging," Annals of Tourism Research, Elsevier, vol. 76(C), pages 239-252.
    • Handle: RePEc:eee:anture:v:76:y:2019:i:c:p:239-252
    DOI: 10.1016/j.annals.2019.04.014
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    4. Sanz-Blas, Silvia & Buzova, Daniela & Pérez-Ruiz, Pilar, 2021. "Building relational worth in an online social community through virtual structural embeddedness and relational embeddedness," Technological Forecasting and Social Change, Elsevier, vol. 162(C).
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    6. Vlad Diaconescu & Ștefania Țuclea, 2020. "How Interested Young People Are In Film Festivals?," Cactus - The tourism journal for research, education, culture and soul, Bucharest University of Economic Studies, vol. 2(2), pages 46-54.
    7. Shuhua Yin & Chengzhou Fu & Guangquan Dai, 2023. "Exploring the Festival Attendees’ Experiences on Social Media: A Study on the Guangzhou International Light Festival," SAGE Open, , vol. 13(1), pages 21582440221, January.
    8. Mehran, Javaneh & Olya, Hossein GT., 2020. "Canal boat tourism: Application of complexity theory," Journal of Retailing and Consumer Services, Elsevier, vol. 53(C).
    9. Uyen Nguyen Thi & Manh Hoang Van & Imran Mahmud & Linh Vu Thi Thuy, 2023. "Innovation and the Sustainable Competitive Advantage of Young Firms: A Strategy Implementation Approach," Sustainability, MDPI, vol. 15(13), pages 1-13, July.
    10. Battisti, Enrico & Giachino, Chiara & Iaia, Lea & Stylianou, Ioanna & Papatheodorou, Andreas, 2022. "Air transport and mood in younger generations: The role of travel significance and COVID-19," Journal of Air Transport Management, Elsevier, vol. 103(C).
    11. Arpan Kumar Kar & Sunil Kumar & P. Vigneswara Ilavarasan, 2021. "Modelling the Service Experience Encounters Using User-Generated Content: A Text Mining Approach," Global Journal of Flexible Systems Management, Springer;Global Institute of Flexible Systems Management, vol. 22(4), pages 267-288, December.
    12. Ronald Campoverde-Aguirre & Mauricio Carvache-Franco & Wilmer Carvache-Franco & María Almeida-Cabrera, 2022. "Analysis of the Quality of Service in Gastronomic Festivals," Sustainability, MDPI, vol. 14(21), pages 1-17, November.
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