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Market orientation, competitive advantage, and performance: A demand-based perspective

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  1. Yang, Yang & Mao, Zhenxing (Eddie), 2017. "Do independent hotels benefit from the presence of branded ones?," Journal of Business Research, Elsevier, vol. 76(C), pages 108-117.
  2. Caravella, Serenella & Crespi, Francesco & Guarascio, Dario & Tubiana, Matteo, 2020. "Competitive strategies, heterogeneous demand sources and firms’ growth trajectories," GLO Discussion Paper Series 442, Global Labor Organization (GLO).
  3. Carlos Sampaio & Mónica Régio, 2022. "Market Orientation and Hotel Industry: Literature Review and Implications for Periods of Market Turmoil," JRFM, MDPI, vol. 15(11), pages 1-16, October.
  4. de Souza Filho, Hildo Meirelles & Carrer, Marcelo José & Saes, Maria Sylvia Macchione & Gomes, Leonardo Augusto de Vasconcelos & Nicolella, Alexandre Chibebe, 2019. "Performance heterogeneity and strategic orientation: An analysis of small farmers of an agrarian reform project in Brazil," Land Use Policy, Elsevier, vol. 86(C), pages 23-30.
  5. Guo, Chiquan & Wang, Yong J. & Metcalf, Ashley, 2014. "How to calibrate conventional market-oriented organizational culture in 21st century production-centered firms? A customer relationship perspective," International Journal of Production Economics, Elsevier, vol. 156(C), pages 235-245.
  6. Bello Taofik Abidemi & Dauda Adamu Abubakar & Ismail Alhaji Suleiman & Auwal Mohammad Salihu, 2020. "The Impact of Market Orientation and Performance Using Environmental Turbulence as a Moderator," Academic Journal of Economic Studies, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, vol. 6(1), pages 127-133, March.
  7. Jana Hojnik, 2017. "In Pursuit of Eco-innovation," UPP Monograph Series, University of Primorska Press, number 978-961-7023-53-4.
  8. Quang-Huy Ngo, 2023. "The Impact of Entrepreneurial Orientation on SMEs’ Performance in a Transitional Economy: The Mediating Role of Differentiation Advantages and Innovation Capability," SAGE Open, , vol. 13(4), pages 21582440231, October.
  9. Rapp, Adam & Beitelspacher, Lauren Skinner & Schillewaert, Niels & Baker, Thomas L., 2012. "The differing effects of technology on inside vs. outside sales forces to facilitate enhanced customer orientation and interfunctional coordination," Journal of Business Research, Elsevier, vol. 65(7), pages 929-936.
  10. Dev K. Dutta & Vishal K. Gupta & Xiujian Chen, 2016. "A Tale of Three Strategic Orientations: A Moderated-Mediation Framework of the Impact of Entrepreneurial Orientation, Market Orientation, and Learning Orientation on Firm Performance," Journal of Enterprising Culture (JEC), World Scientific Publishing Co. Pte. Ltd., vol. 24(03), pages 313-348, September.
  11. Lin-Lin Xue & Ching-Cheng Shen & Chun-Nan Lin, 2023. "Effects of Internet Technology on the Innovation Performance of Small-scale Travel Agencies: Organizational Learning Innovation and Competitive Advantage as Mediators," Journal of the Knowledge Economy, Springer;Portland International Center for Management of Engineering and Technology (PICMET), vol. 14(2), pages 1830-1855, June.
  12. Chen, Yen-Chun & Lin, Ya-Hui & Li, Po-Chien & Chen, Chung-Jen, 2022. "Understanding the interplay between competitor and alliance orientations in product innovativeness: An integrative framework," Technological Forecasting and Social Change, Elsevier, vol. 175(C).
  13. Kibeshi Kiyabo & Nsubili Isaga, 2019. "Strategic entrepreneurship, competitive advantage, and SMEs’ performance in the welding industry in Tanzania," Journal of Global Entrepreneurship Research, Springer;UNESCO Chair in Entrepreneurship, vol. 9(1), pages 1-23, December.
  14. Bello Taofik Abidemi & Fairol Bin Halim & Ahmad Alshauibi, 2018. "Moderating Role of Environmental Dynamism on the Relationship between Service Marketing Mix, Marketing Orientation and Microfinance Performance: A Conceptual Model," Academic Journal of Economic Studies, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, vol. 4(3), pages 40-46, September.
  15. La Hatani & Hasanuddin Bua & Mukhtar & Dasmin Sidu & La Ode Geo, 2016. "Development Model of Cacao Agro-Industry with Sectoral Competitive Advantage Based in Southeast Sulawesi, Indonesia," Global Journal of Flexible Systems Management, Springer;Global Institute of Flexible Systems Management, vol. 17(2), pages 229-246, June.
  16. Li, Julie Juan & Zhou, Kevin Zheng, 2010. "How foreign firms achieve competitive advantage in the Chinese emerging economy: Managerial ties and market orientation," Journal of Business Research, Elsevier, vol. 63(8), pages 856-862, August.
  17. Zhao, Rui & Zhou, Xiao & Han, Jiaojie & Liu, Chengliang, 2016. "For the sustainable performance of the carbon reduction labeling policies under an evolutionary game simulation," Technological Forecasting and Social Change, Elsevier, vol. 112(C), pages 262-274.
  18. Lau, Chung-Ming, 2011. "Team and organizational resources, strategic orientations, and firm performance in a transitional economy," Journal of Business Research, Elsevier, vol. 64(12), pages 1344-1351.
  19. Leonidou, Leonidas C. & Leonidou, Constantinos N. & Fotiadis, Thomas A. & Zeriti, Athina, 2013. "Resources and capabilities as drivers of hotel environmental marketing strategy: Implications for competitive advantage and performance," Tourism Management, Elsevier, vol. 35(C), pages 94-110.
  20. Lin-Lin Xue & Ching-Cheng Shen & Alastair M. Morrison & Li-Wen Kuo, 2021. "Online Tourist Behavior of the Net Generation: An Empirical Analysis in Taiwan Based on the AISAS Model," Sustainability, MDPI, vol. 13(5), pages 1-19, March.
  21. Haim Hilman & Narentheren Kaliappen, 2014. "Market Orientation Practices and Effects on Organizational Performance," SAGE Open, , vol. 4(4), pages 21582440145, September.
  22. Wenbo Jiang & Francesco Rosati & Huaqi Chai & Taiwen Feng, 2020. "Market orientation practices enhancing corporate environmental performance via knowledge creation: Does environmental management system implementation matter?," Business Strategy and the Environment, Wiley Blackwell, vol. 29(5), pages 1899-1924, July.
  23. Najafi-Tavani, Saeed & Sharifi, Hossein & Najafi-Tavani, Zhaleh, 2016. "Market orientation, marketing capability, and new product performance: The moderating role of absorptive capacity," Journal of Business Research, Elsevier, vol. 69(11), pages 5059-5064.
  24. Chungwon Woo & Yanghon Chung & Dongphil Chun & Seunghun Han & Dukhee Lee, 2014. "Impact of Green Innovation on Labor Productivity and its Determinants: an Analysis of the Korean Manufacturing Industry," Business Strategy and the Environment, Wiley Blackwell, vol. 23(8), pages 567-576, December.
  25. Sora Lee & Jaewon Yoo, 2021. "Determinants of a Firm’s Sustainable Competitive Advantages: Focused on Korean Small Enterprises," Sustainability, MDPI, vol. 13(1), pages 1-16, January.
  26. Ru-Jen Lin & Rong-Huei Chen & Thao-Minh Ho, 2013. "Market Demand, Green Innovation, and Firm Performance: Evidence from Hybrid Vehicle Industry," Diversity, Technology, and Innovation for Operational Competitiveness: Proceedings of the 2013 International Conference on Technology Innovation and Industrial Management,, ToKnowPress.
  27. Dara G. Schniederjans & Mehrnaz Khalajhedayati, 2021. "Competitive sustainability and stakeholder engagement: Exploring awareness, motivation, and capability," Business Strategy and the Environment, Wiley Blackwell, vol. 30(2), pages 808-824, February.
  28. Enoch Kwame Tham-Agyekum & Joseph Kwarteng & Ernest Laryea Okorley & Fred Nimoh & John-Eudes Bakang, 2021. "Market Orientation and Entrepreneurial Proclivity as Antecedents of Innovative Behaviour: Implications for Cocoa Farmers in Ghana," Journal of Agriculture and Crops, Academic Research Publishing Group, vol. 7(4), pages 132-139, 10-2021.
  29. Mary Beth Rousseau & Blake D. Mathias & Laura T. Madden & T. Russell Crook, 2016. "Innovation, Firm Performance, And Appropriation: A Meta-Analysis," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 20(03), pages 1-29, April.
  30. Chee-Hua Chin & May-Chiun Lo & T. Ramayah, 2013. "Market Orientation and Organizational Performance," SAGE Open, , vol. 3(4), pages 21582440135, November.
  31. Wang, Chao-Hung, 2014. "How relational capital mediates the effect of corporate reputation on competitive advantage: Evidence from Taiwan high-tech industry," Technological Forecasting and Social Change, Elsevier, vol. 82(C), pages 167-176.
  32. Nabila Abid & Michael Dowling & Federica Ceci & Junaid Aftab, 2023. "Does resource bricolage foster SMEs' competitive advantage and financial performance? A resource‐based perspective," Business Strategy and the Environment, Wiley Blackwell, vol. 32(8), pages 5833-5853, December.
  33. Mohammad Nabil Shaaban & Soha Ashraf Ghoneim, 2017. "Assessing the Effect of Customer Relationship Management on Hotels’ Marketing Performance: The Mediating Role of Marketing Capabilities – Evidence from Sharm El-Sheikh, Egypt," Tourism Research Institute, Journal of Tourism Research, vol. 18(1), pages 84-104, November.
  34. Rosenbusch, Nina & Brinckmann, Jan & Bausch, Andreas, 2011. "Is innovation always beneficial? A meta-analysis of the relationship between innovation and performance in SMEs," Journal of Business Venturing, Elsevier, vol. 26(4), pages 441-457, July.
  35. Tarifa Fernández, Jorge & de Burgos Jiménez, Jeronimo, 2016. "Supply chain integration and performance relationship: a moderating effects review," MPRA Paper 120127, University Library of Munich, Germany, revised 2016.
  36. Abebe, Michael A. & Angriawan, Arifin, 2014. "Organizational and competitive influences of exploration and exploitation activities in small firms," Journal of Business Research, Elsevier, vol. 67(3), pages 339-345.
  37. Qu, Riliang & Zhang, Zelin, 2015. "Market orientation and business performance in MNC foreign subsidiaries— Moderating effects of integration and responsiveness," Journal of Business Research, Elsevier, vol. 68(5), pages 919-924.
  38. Wei‐Jr Juo & Chao‐Hung Wang, 2022. "Does green innovation mediate the relationship between green relational view and competitive advantage?," Business Strategy and the Environment, Wiley Blackwell, vol. 31(5), pages 2456-2468, July.
  39. Tomaskova Eva, 2018. "Interfunctional Coordination and its Influence on Customer Success," Open Economics, De Gruyter, vol. 1(1), pages 105-114, September.
  40. Ghantous, Nabil & Alnawas, Ibrahim, 2020. "The differential and synergistic effects of market orientation and entrepreneurial orientation on hotel ambidexterity," Journal of Retailing and Consumer Services, Elsevier, vol. 55(C).
  41. Peter J. Danaher & John H. Roberts & Ken Roberts & Alan Simpson, 2011. "Practice Prize Paper --Applying a Dynamic Model of Consumer Choice to Guide Brand Development at Jetstar Airways," Marketing Science, INFORMS, vol. 30(4), pages 586-594, July.
  42. Tsao, Wen-Yu, 2014. "Enhancing competitive advantages: The contribution of mediator and moderator on stickiness in the LINE," Journal of Retailing and Consumer Services, Elsevier, vol. 21(6), pages 933-941.
  43. Ayça Kubra Hizarci‐Payne & İlayda İpek & Gülüzar Kurt Gümüş, 2021. "How environmental innovation influences firm performance: A meta‐analytic review," Business Strategy and the Environment, Wiley Blackwell, vol. 30(2), pages 1174-1190, February.
  44. Lin-Lin Xue & Ching-Cheng Shen & Chun-Nan Lin & Kun-Lin Hsieh, 2019. "Factors Affecting the Business Model Innovation Employed by Small and Micro Travel Agencies in the Internet+ Era," Sustainability, MDPI, vol. 11(19), pages 1-20, September.
  45. Laurent Tournois, 2016. "A Manager-Customer Empirical Investigation Of The Subjective Performance Of Proactive Market-Oriented Consumer Goods Companies: Testing A Double-Mediation Model," Post-Print hal-04477573, HAL.
  46. Adu Danso & Kofi Poku & Ahmed Agyapong, 2017. "Mediating role of internal communications in market orientation and performance of mobile telecom firms: Evidence from Ghana," Cogent Business & Management, Taylor & Francis Journals, vol. 4(1), pages 1403713-140, January.
  47. Balas Rant Melita & Korenjak Cerne Simona, 2017. "Becoming a Hidden Champion: From Selective use of Customer Intimacy and Product Leadership to Business Attractiveness," South East European Journal of Economics and Business, Sciendo, vol. 12(1), pages 89-103, April.
  48. Hendar Hendar & Ferdinand Augusti Tae & Nurhayati Tatiek, 2017. "Introducing the religio-centric positional advantage to Indonesian small businesses," Management & Marketing, Sciendo, vol. 12(1), pages 78-102, March.
  49. Sainaghi, Ruggero & Phillips, Paul & Zavarrone, Emma, 2017. "Performance measurement in tourism firms: A content analytical meta-approach," Tourism Management, Elsevier, vol. 59(C), pages 36-56.
  50. Ayşegül Eryılmaz Kıralı & Songül Zehir & Reha özder, 2024. "Competitive Strategies and Market Performance: The Mediating Role of Entrepreneurship Orientation in COVID-19 Period," Journal of Ibn Haldun Studies [İbn Haldun Çalışmaları Dergisi], Ibn Haldun University, vol. 9(1), pages 1-22, January.
  51. Trivedi, Smita, 2016. "Operationalizing peace through commerce: Toward an empirical approach," Business Horizons, Elsevier, vol. 59(5), pages 525-532.
  52. Chunliang Guo & Jiawen Zhang & Na Li, 2024. "A New Perspective on Strategic Choices for the Survival and Development of Energy Enterprises: An Analysis of Market Power, Innovation Strategy, and Sustainable Development of Major Multinational Oil ," Sustainability, MDPI, vol. 16(7), pages 1-20, April.
  53. Liem Viet Ngo & George A Shinkle & Paul G Patterson, 2024. "A collision of strategic orientations: Entrepreneurial orientation and customer relationship orientation in a collectivist cultural context," Australian Journal of Management, Australian School of Business, vol. 49(2), pages 272-289, May.
  54. Donnelly, Shannon & Gee, Liz & Silva, Emmanuel Sirimal, 2020. "UK mid-market department stores: Is fashion product assortment one key to regaining competitive advantage?," Journal of Retailing and Consumer Services, Elsevier, vol. 54(C).
  55. Ken Roberts & John H. Roberts & Peter J. Danaher & Rohan Raghavan, 2015. "Practice Prize Paper—Incorporating Emotions into Evaluation and Choice Models: Application to Kmart Australia," Marketing Science, INFORMS, vol. 34(6), pages 815-824, November.
  56. El-Kassar, Abdul-Nasser & Singh, Sanjay Kumar, 2019. "Green innovation and organizational performance: The influence of big data and the moderating role of management commitment and HR practices," Technological Forecasting and Social Change, Elsevier, vol. 144(C), pages 483-498.
  57. Yu-Hsien Lin & Nisha Kulangara & Krista Foster & Jennifer Shang, 2020. "Improving Green Market Orientation, Green Supply Chain Relationship Quality, and Green Absorptive Capacity to Enhance Green Competitive Advantage in the Green Supply Chain," Sustainability, MDPI, vol. 12(18), pages 1-22, September.
  58. Christian Homburg & Dominik M. Wielgos, 2022. "The value relevance of digital marketing capabilities to firm performance," Journal of the Academy of Marketing Science, Springer, vol. 50(4), pages 666-688, July.
  59. Nur Laily & Dewi Urip Wahyuni & Eka Yuliati, 2021. "Business Performance of Small and Medium Industries In Bojonegoro Indonesia," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 5(2), pages 470-475, February.
  60. Stathakopoulos, Vlasis & Kottikas, Konstantinos G. & Theodorakis, Ioannis G. & Kottika, Efthymia, 2019. "Market-driving strategy and personnel attributes: Top management versus middle management," Journal of Business Research, Elsevier, vol. 104(C), pages 529-540.
  61. Kibeshi Kiyabo & Nsubili Isaga, 2020. "Entrepreneurial orientation, competitive advantage, and SMEs’ performance: application of firm growth and personal wealth measures," Journal of Innovation and Entrepreneurship, Springer, vol. 9(1), pages 1-15, December.
  62. Gholamreza Jandaghi & Ali Mokhles & Hassan Kharazi, 2011. "Market-Orientation and Its Impact on the Performance of Asia Insurance Company in Kerman Province," Journal of Economics and Behavioral Studies, AMH International, vol. 3(1), pages 1-7.
  63. Pangarkar, Aniruddha & Shukla, Paurav & Taylor, Charles R. “Ray”, 2021. "Minimalism in consumption: A typology and brand engagement strategies," Journal of Business Research, Elsevier, vol. 127(C), pages 167-178.
  64. Mert Gürlek & Muharrem Tuna, 2018. "Reinforcing competitive advantage through green organizational culture and green innovation," The Service Industries Journal, Taylor & Francis Journals, vol. 38(7-8), pages 467-491, June.
  65. Leonidou, Leonidas C. & Leonidou, Constantinos N. & Fotiadis, Thomas A. & Aykol, Bilge, 2015. "Dynamic capabilities driving an eco-based advantage and performance in global hotel chains: The moderating effect of international strategy," Tourism Management, Elsevier, vol. 50(C), pages 268-280.
  66. Stanczyk-Hugiet E. & Kozyra C. & Piorkowska K. & Stanczyk S., 2020. "Organisational Routines and Interfirm Collaboration: Measurement Dilemmas and Recommendations for Further Research Steps," European Research Studies Journal, European Research Studies Journal, vol. 0(Special 2), pages 1086-1117.
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