Practice Prize Paper—Incorporating Emotions into Evaluation and Choice Models: Application to Kmart Australia
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DOI: 10.1287/mksc.2015.0954
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References listed on IDEAS
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Cited by:
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- Keller, Kristopher O. & Dekimpe, Marnik G. & Geyskens, Inge, 2022. "Adding budget and premium private labels to standard private labels: Established empirical generalizations, emerging empirical insights, and future research," Journal of Retailing, Elsevier, vol. 98(1), pages 5-23.
- Yanju Zhou & Yi Yu & Xiaohong Chen & Xiongwei Zhou, 2020. "Guanxi or Justice? An Empirical Study of WeChat Voting," Journal of Business Ethics, Springer, vol. 164(1), pages 201-225, June.
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Keywords
choice; emotions; advertising effectiveness; services; retailing; implicit measures;All these keywords.
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