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The Impact of Market Orientation and Performance Using Environmental Turbulence as a Moderator

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  • Bello Taofik Abidemi
  • Dauda Adamu Abubakar
  • Ismail Alhaji Suleiman
  • Auwal Mohammad Salihu

Abstract

The study examines the moderating effect of environmental turbulence on the relationship between market orientation and MFIs performance. The study data comprises of microfinance institutions operating in North West and South west region of Nigeria. The study questionnaires were distributed to key informants of microfinance such as managing directors, managers and senior managers of microfinance institutions through self-administered method. PLS-SEM was used in testing the hypothesis. The result of PLS algorithm shows that market orientation is significantly related to performance while the study failed to find moderating effect of environmental turbulence on the relationship. In other words, the findings of the study will contribute to the literature and practice of microfinance institutions, policy makers, managing directors, senior managers and researchers. Finally, limitations and suggestions for further studies were presented.

Suggested Citation

  • Bello Taofik Abidemi & Dauda Adamu Abubakar & Ismail Alhaji Suleiman & Auwal Mohammad Salihu, 2020. "The Impact of Market Orientation and Performance Using Environmental Turbulence as a Moderator," Academic Journal of Economic Studies, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, vol. 6(1), pages 127-133, March.
    • Handle: RePEc:khe:scajes:v:6:y:2020:i:1:p:127-133
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    References listed on IDEAS

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    More about this item

    Keywords

    Market orientation; Microfinance Performance; Environmental turbulence; PLS algorism;
    All these keywords.

    JEL classification:

    • M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility
    • M49 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Accounting - - - Other
    • O35 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Social Innovation

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