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Market Orientation and Performance: A Meta‐Analysis and Cross‐National Comparisons

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  1. S. Yaakub* & N. A. H. Nik Abdullah, 2018. "The Moderating Effects of Logistics and Supply Chain Issues on the Relationship Between Organisational Innovations, Entrepreneurial Orientation and Market Orientation of Smes in Malaysia," The Journal of Social Sciences Research, Academic Research Publishing Group, pages 973-985:6.
  2. Abbate, Tindara & Cesaroni, Fabrizio, 2014. "Market orientation and academic spin-off firms," IC3JM - Estudios = Working Papers id-14-01, Instituto Mixto Carlos III - Juan March de Ciencias Sociales (IC3JM).
  3. Kirca, Ahmet H. & Yaprak, Attila, 2010. "The use of meta-analysis in international business research: Its current status and suggestions for better practice," International Business Review, Elsevier, vol. 19(3), pages 306-314, June.
  4. Raju, P.S. & Lonial, Subhash C. & Crum, Michael D., 2011. "Market orientation in the context of SMEs: A conceptual framework," Journal of Business Research, Elsevier, vol. 64(12), pages 1320-1326.
  5. Leal-Rodríguez, Antonio L. & Ariza-Montes, Antonio J. & Morales-Fernández, Emilio & Albort-Morant, Gema, 2018. "Green innovation, indeed a cornerstone in linking market requests and business performance. Evidence from the Spanish automotive components industry," Technological Forecasting and Social Change, Elsevier, vol. 129(C), pages 185-193.
  6. Andreas Rauch & Johan Wiklund & G.T. Lumpkin & Michael Frese, 2009. "Entrepreneurial Orientation and Business Performance: An Assessment of past Research and Suggestions for the Future," Entrepreneurship Theory and Practice, , vol. 33(3), pages 761-787, May.
  7. Haim Hilman & Narentheren Kaliappen, 2014. "Market Orientation Practices and Effects on Organizational Performance," SAGE Open, , vol. 4(4), pages 21582440145, September.
  8. Hau, Le Nguyen & Evangelista, Felicitas & Thuy, Pham Ngoc, 2013. "Does it pay for firms in Asia's emerging markets to be market oriented? Evidence from Vietnam," Journal of Business Research, Elsevier, vol. 66(12), pages 2412-2417.
  9. repec:cte:idrepe:id-14-01 is not listed on IDEAS
  10. Lettice, Fiona & Tschida, Markus & Forstenlechner, Ingo, 2014. "Managing in an economic crisis: The role of market orientation in an international law firm," Journal of Business Research, Elsevier, vol. 67(1), pages 2693-2700.
  11. Abebe, Michael A. & Angriawan, Arifin, 2014. "Organizational and competitive influences of exploration and exploitation activities in small firms," Journal of Business Research, Elsevier, vol. 67(3), pages 339-345.
  12. Shelby D. Hunt, 2012. "Explaining empirically successful marketing theories: the inductive realist model, approximate truth, and market orientation," AMS Review, Springer;Academy of Marketing Science, vol. 2(1), pages 5-18, March.
  13. García-Granero, Eva M. & Piedra-Muñoz, Laura & Galdeano-Gómez, Emilio, 2020. "Measuring eco-innovation dimensions: The role of environmental corporate culture and commercial orientation," Research Policy, Elsevier, vol. 49(8).
  14. Mariola Ciszewska-Mlinarič & Piotr Trąpczyński, 2019. "Foreign Market Adaptation and Performance: The Role of Institutional Distance and Organizational Capabilities," Sustainability, MDPI, vol. 11(6), pages 1-19, March.
  15. Wang, Cheng Lu & Chung, Henry F.L., 2013. "The moderating role of managerial ties in market orientation and innovation: An Asian perspective," Journal of Business Research, Elsevier, vol. 66(12), pages 2431-2437.
  16. Ellis, Paul D., 2010. "International trade intermediaries and the transfer of marketing knowledge in transition economies," International Business Review, Elsevier, vol. 19(1), pages 16-33, February.
  17. Fazal Akbar & Abdul Razak Bin Omar & Fazli Wadood & Rosmaini Bin Tasmin, 2017. "The Effect of Marketing Strategies Construct on Firm Performance: Results from Pilot Survey," Traektoriâ Nauki = Path of Science, Altezoro, s.r.o. & Dialog, vol. 3(4(21)), pages 5.1-5.7, April.
  18. Tham-Agyekuma, Enoch Kwame & Okorley, Ernest Laryea & Kwarteng, Joseph & Bakang, John-Eudes Andivi & Nimoh, Fred, 2021. "Enhancing Market Orientation of Cocoa Farmers Through Farmer Business Schools: The Ghana Cocobod Experience," Asian Journal of Agriculture and Rural Development, Asian Economic and Social Society (AESS), vol. 11(01), January.
  19. Theoharakis, Vasilis & Hooley, Graham, 2008. "Customer orientation and innovativeness: Differing roles in New and Old Europe," International Journal of Research in Marketing, Elsevier, vol. 25(1), pages 69-79.
  20. Deutscher, Franziska & Zapkau, Florian B. & Schwens, Christian & Baum, Matthias & Kabst, Ruediger, 2016. "Strategic orientations and performance: A configurational perspective," Journal of Business Research, Elsevier, vol. 69(2), pages 849-861.
  21. Saadat Saeed & Shumaila Y. Yousafzai & Andreas Engelen, 2014. "On Cultural and Macroeconomic Contingencies of the Entrepreneurial Orientation–Performance Relationship," Entrepreneurship Theory and Practice, , vol. 38(2), pages 255-290, March.
  22. Ahmad Hanfan & Hayati Nupus & Lutfi, 2020. "Iconic Product Advantage for Improving Marketing Performance of Indonesian Small and Medium Enterprises," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), vol. 0(1), pages 31-41.
  23. AL Kayid, Wejdan & Jin, Zhongqi & Priporas, Constantinos-Vasilios & Ramakrishnan, Sumeetra, 2022. "Defining family business efficacy: An exploratory study," Journal of Business Research, Elsevier, vol. 141(C), pages 713-725.
  24. Li Peng & Yuan Li & Marc Essen & Mike W. Peng, 2020. "Institutions, resources, and strategic orientations: A meta-analysis," Asia Pacific Journal of Management, Springer, vol. 37(2), pages 499-529, June.
  25. He, Xinming & Wei, Yingqi, 2011. "Linking market orientation to international market selection and international performance," International Business Review, Elsevier, vol. 20(5), pages 535-546, October.
  26. Giovanna Magnani & Antonella Zucchella & Dinorà Eliete Floriani, 2015. "Relativity and asymmetry in distance. The role of strategic distance in the internationalization decisions of Brazilian and Italian firms," DEM Working Papers Series 111, University of Pavia, Department of Economics and Management.
  27. Christopher Schlaegel & Michael Koenig, 2014. "Determinants of Entrepreneurial Intent: A Meta–Analytic Test and Integration of Competing Models," Entrepreneurship Theory and Practice, , vol. 38(2), pages 291-332, March.
  28. Jin Li, 2024. "Enhancing Innovation Capabilities: The Role of Market Orientation and Collaboration in Guangdong's IoT Sector," International Journal of Science and Business, IJSAB International, vol. 38(1), pages 99-119.
  29. Tatiana Beliaeva & Galina Shirokova & William Wales & Elena Gafforova, 2020. "Benefiting from economic crisis? Strategic orientation effects, trade-offs, and configurations with resource availability on SME performance," International Entrepreneurship and Management Journal, Springer, vol. 16(1), pages 165-194, March.
  30. Enoch Kwame Tham-Agyekum & Ernest Laryea Okorley & Joseph Kwarteng & John-Eudes Andivi Bakang & Fred Nimoh, 2021. "Enhancing Market Orientation of Cocoa Farmers through Farmer Business Schools: The Ghana Cocobod Experience," Asian Journal of Agriculture and rural Development, Asian Economic and Social Society, vol. 11(1), pages 129-138, March.
  31. Andrej Srakar & Miroslav Verbic, 2018. "Internal and external factors in the development of a network organization in the arts: A mediation analysis," ACEI Working Paper Series AWP-05-2018, Association for Cultural Economics International, revised Nov 2018.
  32. Ho, Joanne & Plewa, Carolin & Lu, Vinh Nhat, 2016. "Examining strategic orientation complementarity using multiple regression analysis and fuzzy set QCA," Journal of Business Research, Elsevier, vol. 69(6), pages 2199-2205.
  33. Wilson, Grant Alexander & Case, Tyler & Dobni, C. Brooke, 2023. "A global study of innovation-oriented firms: Dimensions, practices, and performance," Technological Forecasting and Social Change, Elsevier, vol. 187(C).
  34. P.K.A. Ladipo & A. Ganiyu Rahim & C. Abayomi Oguntoyibo & I. Olatunji Okikiola, 2016. "Market Orientation and Business Performance: a Study of Interrelationships and Effects in a Small sized Hotels within Lagos State Metropolis," Academic Journal of Economic Studies, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, vol. 2(4), pages 98-119, December.
  35. Stathakopoulos, Vlasis & Kottikas, Konstantinos G. & Painesis, Grigorios & Theodorakis, Ioannis G. & Kottika, Efthymia, 2022. "Why shape a market? Empirical evidence on the prominent firm-level and market-level outcomes of market-driving strategy," Journal of Business Research, Elsevier, vol. 139(C), pages 1240-1254.
  36. Divya Keerthika, 2018. "A Multiple Measure of Organizational Performances and its Effect on Distinctive Marketing Competencies: An Empirical Study of India and the Maldives," GATR Journals jmmr190, Global Academy of Training and Research (GATR) Enterprise.
  37. Bodlaj, Mateja, 2012. "Do managers at two hierarchical levels differ in how they assess their company’s market orientation?," Journal of East European Management Studies, Nomos Verlagsgesellschaft mbH & Co. KG, vol. 17(3), pages 292-312.
  38. Dibrell, Clay & Craig, Justin B. & Hansen, Eric N., 2011. "How managerial attitudes toward the natural environment affect market orientation and innovation," Journal of Business Research, Elsevier, vol. 64(4), pages 401-407, April.
  39. Gusti O. Widana & Sudarso K. Wirjono & Mustika S. Purwanegara & Mohamad Toha, 2015. "The Role of Business Ethics in the Relationship between Market Orientation and Business performance," International Journal of Finance & Banking Studies, Center for the Strategic Studies in Business and Finance, vol. 4(1), pages 95-111, January.
  40. Reid, Mike & Brady, Erica, 2012. "Improving firm performance through NPD: The role of market orientation, NPD orientation and the NPD process," Australasian marketing journal, Elsevier, vol. 20(4), pages 235-241.
  41. Solano Acosta, Alexandra & Herrero Crespo, Ángel & Collado Agudo, Jesús, 2018. "Effect of market orientation, network capability and entrepreneurial orientation on international performance of small and medium enterprises (SMEs)," International Business Review, Elsevier, vol. 27(6), pages 1128-1140.
  42. Smirnova, Maria M. & Rebiazina, Vera A. & Frösén, Johanna, 2018. "Customer orientation as a multidimensional construct: Evidence from the Russian markets," Journal of Business Research, Elsevier, vol. 86(C), pages 457-467.
  43. Mohammad RAOOFI, 2012. "Moderating Role Of E-Marketing On The Consequences Of Market Orientation In Iranian Firms," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(2), pages 301-316, November.
  44. Paul D. Ellis, 2010. "Is Market Orientation Affected by the Size and Diversity of Customer Networks?," Management International Review, Springer, vol. 50(3), pages 325-345, June.
  45. Che-Ha, Norbani & Mavondo, Felix T. & Mohd-Said, Saad, 2014. "Performance or learning goal orientation: Implications for business performance," Journal of Business Research, Elsevier, vol. 67(1), pages 2811-2820.
  46. Trąpczyński, Piotr & Banalieva, Elitsa R., 2016. "Institutional difference, organizational experience, and foreign affiliate performance: Evidence from Polish firms," Journal of World Business, Elsevier, vol. 51(5), pages 826-842.
  47. Rong, Baiding & Wilkinson, Ian F., 2011. "What do managers’ survey responses mean and what affects them? The case of market orientation and firm performance," Australasian marketing journal, Elsevier, vol. 19(3), pages 137-147.
  48. Vishal K. Gupta & Gizem Atav & Dev K. Dutta, 2019. "Market orientation research: a qualitative synthesis and future research agenda," Review of Managerial Science, Springer, vol. 13(4), pages 649-670, August.
  49. Izaskun Agirre & Pedro Reinares & Fred Freundlich, 2015. "Does a Democratic Management Model Enhance Performance through Market Orientation? Empirical Evidence from the Mondragon Industrial Group," Review of Radical Political Economics, Union for Radical Political Economics, vol. 47(3), pages 345-367, September.
  50. Ahmet H., Kirca, 2011. "The effects of market orientation on subsidiary performance: Empirical evidence from MNCs in Turkey," Journal of World Business, Elsevier, vol. 46(4), pages 447-454, October.
  51. Mahmoud Abdulai Mahmoud & Charles Blankson & Robert E. Hinson, 2017. "Market orientation and corporate social responsibility: towards an integrated conceptual framework," International Journal of Corporate Social Responsibility, Springer, vol. 2(1), pages 1-15, December.
  52. Wong, Hiu-Kan & Ellis, Paul D., 2007. "Is market orientation affected by the product life cycle?," Journal of World Business, Elsevier, vol. 42(2), pages 145-156, June.
  53. Strobl, Andreas & Bauer, Florian & Degischer, Daniel, 2022. "Contextualizing deliberate learning from acquisitions: The role of organizational and target contexts," Journal of Business Research, Elsevier, vol. 139(C), pages 194-207.
  54. Morgan, Todd & Anokhin, Sergey Alexander, 2020. "The joint impact of entrepreneurial orientation and market orientation in new product development: Studying firm and environmental contingencies," Journal of Business Research, Elsevier, vol. 113(C), pages 129-138.
  55. García-Granero, Eva M. & Piedra-Muñoz, Laura & Galdeano-Gómez, Emilio, 2020. "Measuring eco-innovation dimensions: The role of environmental corporate culture and commercial orientation," MPRA Paper 119909, University Library of Munich, Germany.
  56. Bhattarai, Charan Raj & Kwong, Caleb C.Y. & Tasavori, Misagh, 2019. "Market orientation, market disruptiveness capability and social enterprise performance: An empirical study from the United Kingdom," Journal of Business Research, Elsevier, vol. 96(C), pages 47-60.
  57. C. Chet Miller & Nathan T. Washburn & William H. Glick, 2013. "PERSPECTIVE—The Myth of Firm Performance," Organization Science, INFORMS, vol. 24(3), pages 948-964, June.
  58. Lars Bergkvist & Martin Eisend, 2021. "The dynamic nature of marketing constructs," Journal of the Academy of Marketing Science, Springer, vol. 49(3), pages 521-541, May.
  59. Yanli Li & Jiayuan Li & Luyao Gan, 2022. "A Meta-Analysis of the Relationship between Environmental Regulations and Competitiveness and Conditions for Its Realization," IJERPH, MDPI, vol. 19(13), pages 1-12, June.
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