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Performance or learning goal orientation: Implications for business performance

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  • Che-Ha, Norbani
  • Mavondo, Felix T.
  • Mohd-Said, Saad

Abstract

An organization's long-term effectiveness and efficiency reflect its learning goal or performance goal orientation. Goal orientation concepts originate in psychology of achievement motivation theory. Goal orientations drive the development and deployment of organizational capabilities, such as market orientation and innovativeness to achieve organizational performance outcomes. Extant research pays little attention to whether or not industry type (services or manufacturing) operates as a significant moderating factor in the relationships among an organization's capabilities, goal orientation, and performance outcomes. This study addresses this gap. The study results indicate a significant moderating effect of industry type on relationship between goal orientation and performance but not between goal orientation and either market orientation or innovativeness. Goal orientation appears to be more important for service industries than for manufacturing.

Suggested Citation

  • Che-Ha, Norbani & Mavondo, Felix T. & Mohd-Said, Saad, 2014. "Performance or learning goal orientation: Implications for business performance," Journal of Business Research, Elsevier, vol. 67(1), pages 2811-2820.
    • Handle: RePEc:eee:jbrese:v:67:y:2014:i:1:p:2811-2820
    DOI: 10.1016/j.jbusres.2012.08.002
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    5. Johnson, Jeff S. & Friend, Scott B. & Agrawal, Arvind, 2016. "Dimensions and contingent effects of variable compensation system changes," Journal of Business Research, Elsevier, vol. 69(8), pages 2923-2930.
    6. Okoshi, Cleina Yayoe & Pinheiro de Lima, Edson & Gouvea Da Costa, Sergio Eduardo, 2019. "Performance cause and effect studies: Analyzing high performance manufacturing companies," International Journal of Production Economics, Elsevier, vol. 210(C), pages 27-41.
    7. Michelle She Min Ngo & Michael J. Mustafa & Muhammad Mohsin Butt, 2023. "When and why employees take charge in the Workplace: the roles of learning goal orientation, role-breadth self-efficacy and co-worker support," Review of Managerial Science, Springer, vol. 17(5), pages 1681-1702, July.
    8. Claudia Schütze & Catherine Cleophas & Monideepa Tarafdar, 2020. "Revenue management systems as symbiotic analytics systems: insights from a field study," Business Research, Springer;German Academic Association for Business Research, vol. 13(3), pages 1007-1031, November.

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