Iconic Product Advantage for Improving Marketing Performance of Indonesian Small and Medium Enterprises
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More about this item
Keywords
Product innovation; dynamic capability; iconic product advantage; marketing performance; Brebes salted egg SMEs.;All these keywords.
JEL classification:
- M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General
- M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
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