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International trade intermediaries and the transfer of marketing knowledge in transition economies

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  • Ellis, Paul D.

Abstract

The process of market reform that characterizes the move away from regimes of central planning in transition economies creates a need for managers to acquire the techniques and skills of marketing. In contrast with an extant emphasis on inward direct investment, this study examines the role played by international trade intermediaries in the transfer of marketing knowledge across borders. Data collected from manufacturers in central China reveal that the value of marketing knowledge transferred is contingent upon intermediary performance of export marketing services and the likelihood of intermediary replacement.

Suggested Citation

  • Ellis, Paul D., 2010. "International trade intermediaries and the transfer of marketing knowledge in transition economies," International Business Review, Elsevier, vol. 19(1), pages 16-33, February.
    • Handle: RePEc:eee:iburev:v:19:y:2010:i:1:p:16-33
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    2. Wu, Jie & Ma, Zhenzhong & Zhuo, Shuaihe, 2017. "Enhancing national innovative capacity: The impact of high-tech international trade and inward foreign direct investment," International Business Review, Elsevier, vol. 26(3), pages 502-514.
    3. Schrammel, Tine, 2013. "Bridging the Institutional Void: An Analytical Concept to Develop Valuable Cluster Services," management revue - Socio-Economic Studies, Nomos Verlagsgesellschaft mbH & Co. KG, vol. 24(2), pages 114-132.
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    5. Park, Byung Il, 2011. "Knowledge transfer capacity of multinational enterprises and technology acquisition in international joint ventures," International Business Review, Elsevier, vol. 20(1), pages 75-87, February.

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