IDEAS home Printed from https://ideas.repec.org/a/ags/ajosrd/342312.html
   My bibliography  Save this article

Enhancing Market Orientation of Cocoa Farmers Through Farmer Business Schools: The Ghana Cocobod Experience

Author

Listed:
  • Tham-Agyekuma, Enoch Kwame
  • Okorley, Ernest Laryea
  • Kwarteng, Joseph
  • Bakang, John-Eudes Andivi
  • Nimoh, Fred

Abstract

The study sought to ascertain how the Farmer Business School (FBS) introduced in 2012 by the Ghana Cocoa Board as an extension approach makes the Ghanaian cocoa farmer more business and entrepreneurially minded. The research methods included using the descriptive survey and multi-stage sampling techniques to cover the six cocoa regions and 600 cocoa farmers. The 600 cocoa farmers selected were made up of 230 non-participants and 370 participants of the FBS. In terms of competency, the results showed that FBS participants had greater knowledge, a more positive attitude, and better skills than non-participants. In terms of market orientation, FBS participants were more competitor oriented, had less intelligence generation, were less market responsive, had less intelligence dissemination, had more customer emphasis, and had more interfunctional coordination than non-participants. The market orientation of cocoa farmers can be enhanced by provision of relevant practical experience for attitudinal change.

Suggested Citation

  • Tham-Agyekuma, Enoch Kwame & Okorley, Ernest Laryea & Kwarteng, Joseph & Bakang, John-Eudes Andivi & Nimoh, Fred, 2021. "Enhancing Market Orientation of Cocoa Farmers Through Farmer Business Schools: The Ghana Cocobod Experience," Asian Journal of Agriculture and Rural Development, Asian Economic and Social Society (AESS), vol. 11(01), January.
    • Handle: RePEc:ags:ajosrd:342312
    DOI: 10.22004/ag.econ.342312
    as

    Download full text from publisher

    File URL: https://ageconsearch.umn.edu/record/342312/files/Enhancing%20Market%20Orientation%20of%20Cocoa%20Farmers%20through%20Farmer%20Business%20Schools%20The%20Ghana%20Cocobod%20Experience.pdf
    Download Restriction: no
    File URL: https://libkey.io/10.22004/ag.econ.342312?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Gockowski, James & Afari-Sefa, Victor & Sarpong, Daniel Bruce & Osei-Asare, Yaw B. & Dziwornu, Ambrose K., 2011. "Increasing Income of Ghanaian Cocoa Farmers: Is Introduction of Fine Flavour Cocoa a Viable Alternative," Quarterly Journal of International Agriculture, Humboldt-Universitaat zu Berlin, vol. 50(2), pages 1-26.
    2. John Dawes, 2000. "Market Orientation and Company Profitability: Further Evidence Incorporating Longitudinal Data," Australian Journal of Management, Australian School of Business, vol. 25(2), pages 173-199, September.
    3. Fortuin, Frances T.J.M. & Batterink, Maarten H. & Omta, S.W.F. (Onno), 2007. "Key Success Factors of Innovation in Multinational Agrifood Prospector Companies," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 10(3), pages 1-24.
    4. Paul D. Ellis, 2006. "Market Orientation and Performance: A Meta‐Analysis and Cross‐National Comparisons," Journal of Management Studies, Wiley Blackwell, vol. 43(5), pages 1089-1107, July.
    5. Birger Wernerfelt, 1984. "A resource‐based view of the firm," Strategic Management Journal, Wiley Blackwell, vol. 5(2), pages 171-180, April.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Enoch Kwame Tham-Agyekum & Ernest Laryea Okorley & Joseph Kwarteng & John-Eudes Andivi Bakang & Fred Nimoh, 2021. "Enhancing Market Orientation of Cocoa Farmers through Farmer Business Schools: The Ghana Cocobod Experience," Asian Journal of Agriculture and rural Development, Asian Economic and Social Society, vol. 11(1), pages 129-138, March.
    2. Dibrell, Clay & Craig, Justin B. & Hansen, Eric N., 2011. "How managerial attitudes toward the natural environment affect market orientation and innovation," Journal of Business Research, Elsevier, vol. 64(4), pages 401-407, April.
    3. Jin Li, 2024. "Enhancing Innovation Capabilities: The Role of Market Orientation and Collaboration in Guangdong's IoT Sector," International Journal of Science and Business, IJSAB International, vol. 38(1), pages 99-119.
    4. Deutscher, Franziska & Zapkau, Florian B. & Schwens, Christian & Baum, Matthias & Kabst, Ruediger, 2016. "Strategic orientations and performance: A configurational perspective," Journal of Business Research, Elsevier, vol. 69(2), pages 849-861.
    5. Rong, Baiding & Wilkinson, Ian F., 2011. "What do managers’ survey responses mean and what affects them? The case of market orientation and firm performance," Australasian marketing journal, Elsevier, vol. 19(3), pages 137-147.
    6. Marina Dabić & Jane Maley & Leo-Paul Dana & Ivan Novak & Massimiliano M. Pellegrini & Andrea Caputo, 2020. "Pathways of SME internationalization: a bibliometric and systematic review," Small Business Economics, Springer, vol. 55(3), pages 705-725, October.
    7. Jonathan H. Reed, 2022. "Operational and strategic change during temporary turbulence: evidence from the COVID-19 pandemic," Operations Management Research, Springer, vol. 15(1), pages 589-608, June.
    8. Witold Nowiński & Wanda Nowara, 2011. "Stopień i uwarunkowania internacjonalizacji polskich małych i średnich przedsiębiorstw," Gospodarka Narodowa. The Polish Journal of Economics, Warsaw School of Economics, issue 3, pages 29-45.
    9. Fumihiko Isada, 2021. "Changes in the International Network of Japanese Electronics Manufacturers," International Journal of Business and Management, International Institute of Social and Economic Sciences, vol. 9(1), pages 47-62, May.
    10. Gregorio Rius-Sorolla & Sofía Estelles-Miguel & Carlos Rueda-Armengot, 2020. "Multivariable Supplier Segmentation in Sustainable Supply Chain Management," Sustainability, MDPI, vol. 12(11), pages 1-16, June.
    11. Lai, John & Olynk Widmar, Nicole J. & Gunderson, Michael A. & Widmar, David A. & Ortega, David L., 2018. "Prioritization of farm success factors by commercial farm managers," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 21(6), July.
    12. Peter Grajzl & Stjepan Srhoj & Jaka Cepec & Barbara Mörec, 2024. "A by-product of big government: the attenuating role of public procurement for the effectiveness of grants-based entrepreneurship policy," Small Business Economics, Springer, vol. 62(3), pages 895-916, March.
    13. Muhammad Sajjad Hussain & Muhammad Muhaizam Bin Musa Musa & Abdelnaser Omran Ali, 2018. "The Impact of Private Ownership Structure on Risk Taking by Pakistani Banks: An Empirical Study AbstractThe financial crisis of 2007-09 was converted the focus of researchers and regulators toward ban," Pakistan Journal of Humanities and Social Sciences, International Research Alliance for Sustainable Development (iRASD), vol. 6(3), pages :325-337, September.
    14. Peter E. Harland & Zakir Uddin & Sven Laudien, 2020. "Product platforms as a lever of competitive advantage on a company-wide level: a resource management perspective," Review of Managerial Science, Springer, vol. 14(1), pages 137-158, February.
    15. Henry M. H. Chan & Vincent W. S. Cho, 2022. "An Empirical Study: The Impact of Collaborative Communications on New Product Creativity That Contributes to New Product Performance," Sustainability, MDPI, vol. 14(8), pages 1-17, April.
    16. Hornyák, Miklós & Kruzslicz, Ferenc & Lányi, Beatrix, 2023. "A kis- és középvállalatok digitális transzformációja - az online jelenlét és a versenyképesség összefüggései [The relationships between the online presence of SMEs and competitiveness]," Közgazdasági Szemle (Economic Review - monthly of the Hungarian Academy of Sciences), Közgazdasági Szemle Alapítvány (Economic Review Foundation), vol. 0(5), pages 517-543.
    17. Marco Valeri & Rodolfo Baggio, 2021. "A critical reflection on the adoption of blockchain in tourism," Information Technology & Tourism, Springer, vol. 23(2), pages 121-132, June.
    18. Chwiłkowska-Kubala, Anna & Cyfert, Szymon & Malewska, Kamila & Mierzejewska, Katarzyna & Szumowski, Witold, 2023. "The impact of resources on digital transformation in energy sector companies. The role of readiness for digital transformation," Technology in Society, Elsevier, vol. 74(C).
    19. Brogi, Marina & Lagasio, Valentina, 2022. "Better safe than sorry. Bank corporate governance, risk-taking, and performance," Finance Research Letters, Elsevier, vol. 44(C).
    20. Bruno Michel Roman Pais Seles & Janaina Mascarenhas & Ana Beatriz Lopes de Sousa Jabbour & Adriana Hoffman Trevisan, 2022. "Smoothing the circular economy transition: The role of resources and capabilities enablers," Business Strategy and the Environment, Wiley Blackwell, vol. 31(4), pages 1814-1837, May.

    More about this item

    Keywords

    Agribusiness;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ags:ajosrd:342312. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: AgEcon Search (email available below). General contact details of provider: https://edirc.repec.org/data/aesstea.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.