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Agil, Plattform, Startup – jenseits des Hypes

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  • Müller, Hans-Erich

Abstract

Die Diskussion „Arbeit der Zukunft“ dreht sich oft um die unmittelbaren Auswirkungen der Digitalisierung. Ergänzend dazu geht es im vorliegenden Beitrag um einen betriebswirtschaftlichen Zugang. Es zeigt sich, dass ein moderner, inte- grierter Ansatz besonders fruchtbar ist. Gewinn und Verantwortung, Planung und Agilität, Märkte und Ressourcen, global und lokal: auf „Beidhändigkeit“ (engl. ambidexterity) kommt es an in Managementlehre und Unternehmenspraxis.

Suggested Citation

  • Müller, Hans-Erich, 2018. "Agil, Plattform, Startup – jenseits des Hypes," EconStor Preprints 190746, ZBW - Leibniz Information Centre for Economics.
    • Handle: RePEc:zbw:esprep:190746
    as

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    File URL: https://www.econstor.eu/bitstream/10419/190746/1/hem_WP_109_2018%20.pdf
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    References listed on IDEAS

    as
    1. Henry Mintzberg & James A. Waters, 1985. "Of strategies, deliberate and emergent," Strategic Management Journal, Wiley Blackwell, vol. 6(3), pages 257-272, July.
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    More about this item

    Keywords

    Digitale Transformation; Agile Managementmethoden; Plattformstrategie; Startup; Internet of Things; Industrie 4.0; Zukunft der Arbeit;
    All these keywords.

    JEL classification:

    • M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General

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