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Bundling Public with Private Goods

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  • Frackenpohl, Gerrit
  • Pönitzsch, Gert

Abstract

We propose a simple mechanism that might improve voluntary contributions to public goods. Using a laboratory experiment we analyze how bundling public with private goods affects individuals' valuations for both goods. In the experiment, subjects may purchase a private and a public good either separately or in the form of a bundle. The data show superadditivity for bundles of public and private goods, i.e., the willingness to pay for the bundle exceeds the willingness to pay for the two separate goods. In contrast, we find no superadditivity in control treatments with only private goods. We discuss several behavioral concepts which are in line with our results as well as implications for fundraisers and firms.

Suggested Citation

  • Frackenpohl, Gerrit & Pönitzsch, Gert, 2013. "Bundling Public with Private Goods," Bonn Econ Discussion Papers 05/2013, University of Bonn, Bonn Graduate School of Economics (BGSE).
    • Handle: RePEc:zbw:bonedp:052013
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    Cited by:

    1. Alistair Munro & Marieta Valente, 2016. "Green Goods: Are They Good or Bad News for the Environment? Evidence from a Laboratory Experiment on Impure Public Goods," Environmental & Resource Economics, Springer;European Association of Environmental and Resource Economists, vol. 65(2), pages 317-335, October.
    2. Jana Friedrichsen & Dirk Engelmann, 2013. "Who Cares for Social Image? Interactions between Intrinsic Motivation and Social Image Concerns," CESifo Working Paper Series 4514, CESifo.
    3. Engelmann, Dirk & Munro, Alistair & Valente, Marieta, 2017. "On the behavioural relevance of optional and mandatory impure public goods," Journal of Economic Psychology, Elsevier, vol. 61(C), pages 134-144.
    4. Owens, Mark F. & Rennhoff, Adam D. & Baum, Charles L., 2018. "Consumer demand for charitable purchases: Evidence from a field experiment on Girl Scout Cookie sales," Journal of Economic Behavior & Organization, Elsevier, vol. 152(C), pages 47-63.
    5. Feicht, Robert & Grimm, Veronika & Seebauer, Michael, 2016. "An experimental study of corporate social responsibility through charitable giving in Bertrand markets," Journal of Economic Behavior & Organization, Elsevier, vol. 124(C), pages 88-101.

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    More about this item

    Keywords

    Public Goods; Bundling; Valuation; Superadditivity;
    All these keywords.

    JEL classification:

    • C91 - Mathematical and Quantitative Methods - - Design of Experiments - - - Laboratory, Individual Behavior
    • D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis
    • H41 - Public Economics - - Publicly Provided Goods - - - Public Goods

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