Super returns to Super Bowl ads?
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DOI: 10.1007/s11129-016-9179-0
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- Luis Aguiar & Zhizhong Chen, 2024. "Let that Sync in: The Effect of Music Reuse on Product Discovery," CESifo Working Paper Series 11249, CESifo.
- Ma, Junzhao & Seenivasan, Satheesh & Yan, Bingyu, 2020. "Media influences on consumption trends: Effects of the film Food, Inc. on organic food sales in the U.S," International Journal of Research in Marketing, Elsevier, vol. 37(2), pages 320-335.
- Wesley R. Hartmann & Daniel Klapper, 2018. "Super Bowl Ads," Marketing Science, INFORMS, vol. 37(1), pages 78-96, January.
- Chen He & Tobias J. Klein, 2023.
"Advertising as a Reminder: Evidence from the Dutch State Lottery,"
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- He, Chen & Klein, Tobias, 2018. "Advertising as a Reminder : Evidence from the Dutch State Lottery," Other publications TiSEM 0791692c-433c-4e8d-8374-a, Tilburg University, School of Economics and Management.
- Chen He & Tobias J. Klein, 2018. "Advertising as a Reminder: Evidence from the Dutch State Lottery," CESifo Working Paper Series 7080, CESifo.
- He, Chen & Klein, Tobias, 2018. "Advertising as a Reminder : Evidence from the Dutch State Lottery," Discussion Paper 2018-018, Tilburg University, Tilburg Law and Economic Center.
- He, Chen & Klein, Tobias, 2018. "Advertising as a Reminder : Evidence from the Dutch State Lottery," Discussion Paper 2018-019, Tilburg University, Center for Economic Research.
- He, Chen & Klein, Tobias, 2022. "Advertising as a reminder: Evidence from the Dutch State Lottery," CEPR Discussion Papers 12948, C.E.P.R. Discussion Papers.
- He, Chen & Klein, Tobias, 2018. "Advertising as a Reminder : Evidence from the Dutch State Lottery," Other publications TiSEM 6a9d1dc7-8fb6-48a1-b954-8, Tilburg University, School of Economics and Management.
- Nocito, Samuel & Sartarelli, Marcello & Sobbrio, Francesco, 2023.
"A beam of light: Media, tourism and economic development,"
Journal of Urban Economics, Elsevier, vol. 137(C).
- Samuel Nocito & Marcello Sartarelli & Francesco Sobbrio, 2022. "A Beam of Light: Media, Tourism and Economic Development," Working Papers 2/22, Sapienza University of Rome, DISS.
- He, Chen, 2018. "Essays on the role and effects of advertising," Other publications TiSEM 47a3272a-54f1-4a90-9714-c, Tilburg University, School of Economics and Management.
- Allison Koenecke & Hal Varian, 2020. "Synthetic Data Generation for Economists," Papers 2011.01374, arXiv.org, revised Nov 2020.
- Andrey Simonov & Szymon Sacher & Jean-Pierre Dubé & Shirsho Biswas, 2022. "Frontiers: The Persuasive Effect of Fox News: Noncompliance with Social Distancing During the COVID-19 Pandemic," Marketing Science, INFORMS, vol. 41(2), pages 230-242, March.
- Jordi McKenzie, 2023. "The economics of movies (revisited): A survey of recent literature," Journal of Economic Surveys, Wiley Blackwell, vol. 37(2), pages 480-525, April.
- Michael Thomas, 2020. "Spillovers from Mass Advertising: An Identification Strategy," Marketing Science, INFORMS, vol. 39(4), pages 807-826, July.
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More about this item
Keywords
Advertising effectiveness; Measurement; Movies; Super bowl;All these keywords.
JEL classification:
- L82 - Industrial Organization - - Industry Studies: Services - - - Entertainment; Media
- M37 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Advertising
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