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The effect of advertising on brand awareness and perceived quality: An empirical investigation using panel data

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  • C. Clark
  • Ulrich Doraszelski
  • Michaela Draganska

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  • C. Clark & Ulrich Doraszelski & Michaela Draganska, 2009. "The effect of advertising on brand awareness and perceived quality: An empirical investigation using panel data," Quantitative Marketing and Economics (QME), Springer, vol. 7(2), pages 207-236, June.
    • Handle: RePEc:kap:qmktec:v:7:y:2009:i:2:p:207-236
    DOI: 10.1007/s11129-009-9066-z
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    References listed on IDEAS

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    23. Jean-Pierre Dubé & Günter Hitsch & Puneet Manchanda, 2005. "An Empirical Model of Advertising Dynamics," Quantitative Marketing and Economics (QME), Springer, vol. 3(2), pages 107-144, June.
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    More about this item

    Keywords

    Advertising; Brand awareness; Perceived quality; Dynamic panel data methods; L15; C23; H37;
    All these keywords.

    JEL classification:

    • L15 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Information and Product Quality
    • C23 - Mathematical and Quantitative Methods - - Single Equation Models; Single Variables - - - Models with Panel Data; Spatio-temporal Models

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