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Weathering product-harm crises

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  • Cleeren, K.
  • Dekimpe, M.G.

    (Tilburg University, School of Economics and Management)

  • Helsen, K.

Abstract

No abstract is available for this item.

Suggested Citation

  • Cleeren, K. & Dekimpe, M.G. & Helsen, K., 2008. "Weathering product-harm crises," Other publications TiSEM 283b51f8-dd35-4a10-930a-8, Tilburg University, School of Economics and Management.
    • Handle: RePEc:tiu:tiutis:283b51f8-dd35-4a10-930a-8a8b264d37e7
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    References listed on IDEAS

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    1. Niraj Dawar, 1998. "Product-Harm Crises and the Signaling Ability of Brands," International Studies of Management & Organization, Taylor & Francis Journals, vol. 28(3), pages 109-119, September.
    2. Nitin Mehta & Surendra Rajiv & Kannan Srinivasan, 2004. "Role of Forgetting in Memory-Based Choice Decisions: A Structural Model," Quantitative Marketing and Economics (QME), Springer, vol. 2(2), pages 107-140, June.
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    4. Goering, Patricia A, 1985. "Effects of Product Trial on Consumer Expectations, Demand, and Prices," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 12(1), pages 74-82, June.
    5. De Alessi, Louis & Staaf, Robert J, 1994. "What Does Reputation Really Assure? The Relationship of Trademarks to Expectations and Legal Remedies," Economic Inquiry, Western Economic Association International, vol. 32(3), pages 477-485, July.
    6. Ahluwalia, Rohini, 2002. "How Prevalent Is the Negativity Effect in Consumer Environments?," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 29(2), pages 270-279, September.
    7. Kristiaan Helsen & David C. Schmittlein, 1993. "Analyzing Duration Times in Marketing: Evidence for the Effectiveness of Hazard Rate Models," Marketing Science, INFORMS, vol. 12(4), pages 395-414.
    8. Mooweon Rhee & Pamela R. Haunschild, 2006. "The Liability of Good Reputation: A Study of Product Recalls in the U.S. Automobile Industry," Organization Science, INFORMS, vol. 17(1), pages 101-117, February.
    9. Dmitri Byzalov & Ron Shachar, 2004. "The Risk Reduction Role of Advertising," Quantitative Marketing and Economics (QME), Springer, vol. 2(4), pages 283-320, December.
    10. Shimp, Terence A & Hyatt, Eva M & Snyder, David J, 1991. "A Critical Appraisal of Demand Artifacts in Consumer Research," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 18(3), pages 273-283, December.
    11. Avi Goldfarb, 2006. "The medium-term effects of unavailability," Quantitative Marketing and Economics (QME), Springer, vol. 4(2), pages 143-171, June.
    12. Laroche, Michel & Kim, Chankon & Zhou, Lianxi, 1996. "Brand familiarity and confidence as determinants of purchase intention: An empirical test in a multiple brand context," Journal of Business Research, Elsevier, vol. 37(2), pages 115-120, October.
    13. Harald Van Heerde & Kristiaan Helsen & Marnik G. Dekimpe, 2007. "The Impact of a Product-Harm Crisis on Marketing Effectiveness," Marketing Science, INFORMS, vol. 26(2), pages 230-245, 03-04.
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