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New frontiers in neuromarketing research : Benefit and potential applications of GRAIL

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  • Alvino, Letizia

    (Tilburg University, School of Economics and Management)

  • Pavone, Luigi
  • Robben, Henry

Abstract

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Suggested Citation

  • Alvino, Letizia & Pavone, Luigi & Robben, Henry, 2020. "New frontiers in neuromarketing research : Benefit and potential applications of GRAIL," Other publications TiSEM 1a70174c-8b6b-4d70-be6e-c, Tilburg University, School of Economics and Management.
    • Handle: RePEc:tiu:tiutis:1a70174c-8b6b-4d70-be6e-c48684a6fea2
    as

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    File URL: https://pure.uvt.nl/ws/portalfiles/portal/45853527/A2020_62507.pdf
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    References listed on IDEAS

    as
    1. Leon Zurawicki, 2010. "Exploring the Brain," Springer Books, in: Neuromarketing, chapter 0, pages 1-53, Springer.
    2. Ale Smidts & Ming Hsu & Alan Sanfey & Maarten Boksem & Richard Ebstein & Scott Huettel & Joe Kable & Uma Karmarkar & Shinobu Kitayama & Brian Knutson & Israel Liberzon & Terry Lohrenz & Mirre Stallen , 2014. "Advancing consumer neuroscience," Marketing Letters, Springer, vol. 25(3), pages 257-267, September.
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