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Neuromarketing - Applications, Challenges and Promises

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  • Pravin Raj Solomon

    (Department of Biotechnology, India)

Abstract

Neuromarketing is a field of marketing research that studies consumers’ sensorimotor, cognitive, and affective response to marketing stimuli. Consultative selling...

Suggested Citation

  • Pravin Raj Solomon, 2018. "Neuromarketing - Applications, Challenges and Promises," Biomedical Journal of Scientific & Technical Research, Biomedical Research Network+, LLC, vol. 12(2), pages 9136-9146, December.
    • Handle: RePEc:abf:journl:v:12:y:2018:i:2:p:9136-9146
    DOI: 10.26717/BJSTR.2018.12.002230
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    References listed on IDEAS

    as
    1. Bechara, Antoine & Damasio, Antonio R., 2005. "The somatic marker hypothesis: A neural theory of economic decision," Games and Economic Behavior, Elsevier, vol. 52(2), pages 336-372, August.
    2. Leon Zurawicki, 2010. "Exploring the Brain," Springer Books, in: Neuromarketing, chapter 0, pages 1-53, Springer.
    3. Marc Vanhuele & X. Drèze, 2002. "Measuring the Price Knowledge Shoppers Bring to the Store," Post-Print hal-00457563, HAL.
    Full references (including those not matched with items on IDEAS)

    Citations

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    Cited by:

    1. Pedro Duque-Hurtado & Veronica Samboni-Rodriguez & Mariana Castro-Garcia & Luz Alexandra Montoya-Restrepo & Ivan Alonso Montoya-Restrepo, 2020. "Neuromarketing: Its current status and research perspectives," Estudios Gerenciales, Universidad Icesi, vol. 36(157), pages 525-539, December.

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    More about this item

    Keywords

    Biomedical Sciences; Biomedical Research; Technical Research;
    All these keywords.

    JEL classification:

    • R00 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General - - - General
    • Z0 - Other Special Topics - - General

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