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Tourists' memories, sensory impressions and loyalty: In loco and post-visit study in Southwest Portugal

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  • Agapito, Dora
  • Pinto, Patrícia
  • Mendes, Júlio

Abstract

This study aims to offer some insights on the contribution of sensory diversity as perceived by tourists to memorable destination experiences and to explore the connection between long-term memory of sensory impressions and destination loyalty. The vital role of the sensory dimension of tourist experiences is stressed by current tourism research and supported by a multidisciplinary view on the role of the five external senses in human perception, memory, and behavior. While the marketing management approach highlights the importance of considering multisensory information in the process of facilitating positive and memorable destination experiences, there is a lack of empirical research to validate the theoretical literature. A two-step exploratory study was conducted in loco and six months after tourists' visits to Southwest Portugal. The findings suggest that perceived richer sensory tourist experiences may have a significant role in the long-term memory of individuals’ experiences, encouraging favorable tourist behavior towards destinations.

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  • Agapito, Dora & Pinto, Patrícia & Mendes, Júlio, 2017. "Tourists' memories, sensory impressions and loyalty: In loco and post-visit study in Southwest Portugal," Tourism Management, Elsevier, vol. 58(C), pages 108-118.
    • Handle: RePEc:eee:touman:v:58:y:2017:i:c:p:108-118
    DOI: 10.1016/j.tourman.2016.10.015
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    2. Margarida Custódio Santos & Ana Ferreira & Carlos Costa & José António C. Santos, 2020. "A Model for the Development of Innovative Tourism Products: From Service to Transformation," Sustainability, MDPI, vol. 12(11), pages 1-20, May.
    3. Vasco Santos & Paulo Ramos & Nuno Almeida & Enrique Santos-Pavón, 2020. "Developing a Wine Experience Scale: A New Strategy to Measure Holistic Behaviour of Wine Tourists," Sustainability, MDPI, vol. 12(19), pages 1-16, September.
    4. Pham Thi Lan Huong & Truong Thi Van Anh & Truong Dinh Quoc Bao, 2022. "The influence of memorable tourism experience to revisit intention of domestic tourists: A case study for Danang City, Vietnam," HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE - ECONOMICS AND BUSINESS ADMINISTRATION, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, vol. 12(1), pages 125-138.
    5. Kim, Youngsoo & Ribeiro, Manuel Alector & Li, Gang, 2022. "Tourism memory, mood repair and behavioral intention," Annals of Tourism Research, Elsevier, vol. 93(C).
    6. Agapito, Dora, 2020. "The senses in tourism design: A bibliometric review," Annals of Tourism Research, Elsevier, vol. 83(C).
    7. Elif Ayan Çeven & Nur Belkayali, 2023. "EXPERIENCING URBAN SMELLS WHEN WALKING: Kastamonu City Case," International Journal of Urban and Regional Research, Wiley Blackwell, vol. 47(2), pages 237-257, March.
    8. Cardoso, Lucília & Dias, Francisco & de Araújo, Arthur Filipe & Andrés Marques, Maria Isabel, 2019. "A destination imagery processing model: Structural differences between dream and favourite destinations," Annals of Tourism Research, Elsevier, vol. 74(C), pages 81-94.
    9. Min Shao & Derong Lin, 2021. "A Study on How the Five Senses Are Affected When Tourists Experience Towns with Forest Characteristics: An Empirical Analysis Based on the Data of Fujian, Guangdong and Sichuan in China," Sustainability, MDPI, vol. 13(15), pages 1-16, July.
    10. Luís Lima Santos & Lucília Cardoso & Noelia Araújo-Vila & Jose A. Fraiz-Brea, 2020. "Sustainability Perceptions in Tourism and Hospitality: A Mixed-Method Bibliometric Approach," Sustainability, MDPI, vol. 12(21), pages 1-18, October.
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